At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ Let’s discuss mobile growth with an expert in the field! ⚔ In this video, Andy Carvell takes us through the technical foundations of an app that's built for growth, detailing the options and SDKs available to set up a strong tech stack that will provide levers for growth, including deep linking, A/B testing, marketing automation, monetization in your app & more  ✅ After many years of developing console and mobile games - including the Nokia classic “Space Impact” - Andy went back to school to earn an MBA, specializing in Marketing Strategy. In 2012 he joined SoundCloud in Berlin to help the audio platform transition to mobile. Whilst leading a cross-functional, data-driven growth team at SoundCloud, Andy published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now, as a partner in Phiture, Andy consults clients on mobile growth topics, helping them to build and execute on a holistic mobile growth strategy 

1. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Building for Mobile Growth
@andy_carvell
andy.carvell@phiture.com
www.phiture.com
www.mobilegrowthstack.com

2. Building for Mobile
Growth
AGENDA
Introduction
The Mobile Growth Stack
The Tech Layer
Tech Layer Options for Growth
Q & A
@andy_carvell

3. ● 15 years experience in mobile industry
● Developer of Space Impact (Nokia 3310)
● 4.5 years mobile growth at SoundCloud
● Led User Retention team at SoundCloud
● Author: Mobile Growth Stack
● Editor: MobileGrowthStack.com
● Partner at Phiture (Mobile Growth Consultancy)
Andy Carvell
@andy_carvell

4. Joidy
Seed stage
Pre-launch growth
HERE WeGo
10M+ downloads
Setting up growth team
Goodgame Studios
Top 40 Grossing
ASO Workshop
Clue
Top 5 Health apps
Lifecycle Marketing
Opera
100M+ downloads
Growth Audit
Spotify
100M+ downloads
Growth Strategy & Tactics
SoundCloud
100M+ downloads
Growth Team Leads
Phiture is pronounced ‘Feature’
Clients include 20+ apps: some pre-launch, some huge apps with 100M+ MAU
● Growth Audits for companies & investors
● Setting up + coaching growth teams
● Competitive/Market research
● App Store Optimization (ASO)
● Lifecycle marketing: mapping customer journeys + building campaigns
● Tech Stack vendor selection and more...

5. @andy_carvell
‘Mobile’ is not about specific devices...

6. @andy_carvell
It’s a lifestyle...
● Always-on
● Instant-access
● Interconnected
● Location-aware

7. @andy_carvell
‘Mobile’ is about being part of the user’s whole day

8. @andy_carvell
‘Mobile’ is also about shopping...

9. @andy_carvell
‘Mobile is the future’ = living in the past (2013 to be exact)

11. @andy_carvell
Current State of Mobile: Android dominance
Slide Credit:
http://www.kpcb.com/internet-trends
Global smartphone shipment
growth slowing dramatically as
developed markets reach
maturity.
Shipment growth still strong in
developing markets inc. SE Asia,
Africa.
Android dominance is
consistently underestimated by
affluent iPhone-owning
westerners.

12. @andy_carvellMobile Advertising Revenue continues to rise, while non-mobile stays flat

13. @andy_carvelliOS Top Charts (Tues 21 March 2017)

14. @andy_carvellAndroid Top Charts (Tues 21 March 2017)

15. @andy_carvellFacebook and Google dominate user attention...

16. Building for Mobile
Growth
AGENDA
Introduction
The Mobile Growth Stack
The Tech Layer
Tech Layer Options for Growth
Q & A
@andy_carvell

17. A light-weight framework for strategic mobile growth
First version published: 2014

18. How Gram Games
use the stack...

19. It also provided inspiration for
a Greylock Partners portfolio
event...

20. As seen on the wall of the growth
team’s room at Healthtap (disruptive
health startup based in Mountain
View, CA)

21. The next edition was
adapted (with our
permission) by
Google for the
Playtime events
With attribution :-D

22. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Latest version: The 2017 Mobile Growth Stack

23. Building for Mobile
Growth
AGENDA
Introduction
The Mobile Growth Stack
The Tech Layer
Tech Layer Options for Growth
Q & A
@andy_carvell

24. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Latest version: The 2017 Mobile Growth Stack

28. Building for Mobile
Growth
AGENDA
Introduction
The Mobile Growth Stack
The Tech Layer
Tech Layer Options for Growth
Q & A
@andy_carvell

29. Img src: https://www.linkedin.com/pulse/native-platform-vs-cross-mobile-app-development-nikhil-bansal

30. Pros:
● Rapid application
development
● Parity between iOS and
Android experiences is far
easier to maintain due to
shared codebase
Cons:
● Lack of control (may
depend on 3rd party to fix
platform bugs)
● Interoperability Issues: Not
all 3rd party tools and
SDKs will play nicely with
the chosen cross-platform
solution.
Cross Platform Development

31. Source: www.segment.io

32. Source: www.mparticle.com

33. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Latest version: The 2017 Mobile Growth Stack

34. Source: http://blog.contus.com/mobile-app-deep-linking-in-contus-m-comm/

35. Cross Sell from Mobile web into Native App
@andy_carvell

36. … using deferred deep links
@andy_carvell

37. Uber does this well...
@andy_carvell

38. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Latest version: The 2017 Mobile Growth Stack

39. Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Analytics&Insights

40. Behavioural Analytics Dashboarding / DataViz

41. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Latest version: The 2017 Mobile Growth Stack

42. Conversion Funnels Cohort Analysis

43. KPI Dashboards Audience Segmentation
Engagement Tracking
Engagement Analysis

44. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Latest version: The 2017 Mobile Growth Stack

46. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Latest version: The 2017 Mobile Growth Stack

47. Src: http://five.agency/wp-content/uploads/2016/09/Infografika_veca.jpg

48. Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Content
Indexing
PRODUCT
Proposition,
Features & UX,
User Accounts
Engagement&
Retention

49. ‘Full Stack’ Solutions (email, in-app,
push)
● Leanplum
● Localytics
● Mixpanel
● Swrve
● Kahuna
● Iterable
● Urban Airship (no email, in-app)
● AppBoy
Bare Bones (tech-only solutions):
● Firebase (still beta)
● Amazon SNS
Basic (some basic UI / management
layer):
● OneSignal
● Outbound.io
Attribution + Push
● TUNE
Just Attribution:
● Adjust, AppsFlyer, Kochava
Legacy CRM Vendors (good for email):
● Salesforce
● Eloqua
● Oracle Responsys
● IBM SilverPop
● ExactTarget
Mobile Marketing Automation: MMA Vendors

50. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Latest version: The 2017 Mobile Growth Stack

52. Building for Mobile
Growth
AGENDA
Introduction
The Mobile Growth Stack
The Tech Layer
Tech Layer Options for Growth
Q & A
@andy_carvell

53. PR
Acquisition
App Store
Optimization
Content
Marketing
Performance
Marketing
Influencer
Marketing
Virality
(Invites &
content
sharing)
Activation
(FTUX, onboarding,
tutorial, aha
moment)
Lifecycle
Marketing
Activity
Notifications
Community
(Engagement
& Support)
Revenue Model Development
(Freemium,
Paid, Ad-Supported,
Subscriptions, Virtual Goods)
Payment Processing
(Carrier Billing, PayPal, Offer
walls, Credit Card, etc.)
Pricing
(Bundling, Fixed, Dynamic,
Regional,
Virtual currency)
Ad Inventory Management
(Native Ads, Sponsorship,
Direct Sales, Ad Exchange)
Retargeting
Partnerships&Integrations
Cross-sell
(web to mobile,
app to app)
Content
Indexing
Event Tracking
Campaign
Measurement
A/B test
measurement
Screen Flows
App Store
Analytics &
Intelligence
User
Segmentation
Conversion
Funnels
App
Performance
Analysis
(CPU, Battery,
Network)
Cohort Analysis
Content
Analytics
Sentiment
Tracking
(inc. NPS)
LTV Modelling
Growth
Accounting
(Growth rate,
Churn, Sessions)
Growth
Modelling
& scenario planning
Attribution
User Testing
Channels
ConversionOptimization
PRODUCT
Proposition,
Features & UX,
User Accounts
AB test framework
Marketing
Automation SDK
Attribution SDKDeep Linking Monetization SDKs
International
Push notifications
(Inc. browser push)
In-App Messaging
Email
SMS
Search
(inc. app stores)
Social Networks
Mobile DIsplay &
Video Networks
TV, Print, Radio
Owned Channels
App Store Listing
Messenger
Platforms
Mobile DSPs
Mobile SSPs
App Streaming
Chat Bots
Influencer
Platforms
Analytics SDKs
Engagement&
Retention
Monetization
Analytics&
Insights
Tech
Questions?
@andy_carvell
andy.carvell@phiture.com
www.phiture.com
www.mobilegrowthstack.com