Par Shubham Sharma, Developer Evangelist at MailJet
Inscrivez-vous au prochain meetup! — http://www.meetup.com/StartupWorkshop
Inscrivez-vous à la newsletter pour ne pas rater les prochains évènements ! — http://www.thefamily.co/events/
On adorerait votre feedback & suggestion ! — https://thefamily.typeform.com/to/KlGLnM
4. TIMELINE
what we do today, and what you could expect
Examples
Try this
51
Introduction
Why Emails
Clarify Emails
Types, Deliverability
2
Contacts
Build the relation
3
Best practices
What to avoid
4
End
Questions
6
4
15. Personalized communication wins customer loyalty
One-to-one communication
channel with customers
Use data to create a personal
experience
Best tool to control customer
journey from beginning to end
35. Ask new customers to opt-in for your mailing list
Ask user to Opt-In during
service / product registration
Clearly identifying what the user
is signing up for!
37. Communicate regularly with your customers via newsletter
Description on
what user is
signing up for
Alternate call-to-
actions to help
segment data
38. 1. Build your contact list
Get rid of weeds
(inactive contacts)
Re-engagement campaigns
42. Collect the right
information about your
customers:
" name
" location
" gender
" ...
Respond to the
behavior and usage of
your customers:
" open/click rate
" open/click time
" ...
The data is the key
52. Avoid ALL CAPS in subjects
Avoid ALL CAPS everywhere in fact
Avoid aggressive CTA “click now” etc.
Avoid heavy font with flashy color
Watch your image/text ratio
Put the name of your brand in the subject
Put a sender name
Always, always, always: TEST
71. Send in the subject line
***** :D
**** :)
*** :|
** :(
* :'(
To mailjet@sharma.fr
And Receive a Mailjet 3 month free promo code !
Members of TheFamily get 12 months !