"From 0 to 1 million users in less than 6 months" by Marc-Antoine Durant, Co-Founder and CEO @ LiPP
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LiPP is an app that allows you to create crazy video memes. They went from 0 to 1 million users in less than 6 month and Marc-Antoine will share all the tips on how they did it!
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"From 0 to 1 million users in less than 6 months" by Marc-Antoine Durant, Co-Founder and CEO @ LiPP
- 3. LiPP ?
- 4. LiPP « Mobile app to create, watch and share videos » 📱
- 5. We tackle some major problems Vertical newsfeeds suck for video Sharing is not creative Finding video content is not easy
- 6. Our secret sauce « Our users can now be really addicted to videos »
- 7. LiPP
- 8. We have fun with a growing community +1M users
- 9. We make sharing fun + 4M Share + 15M Recordings + 40% of users create
- 10. We make video watching addictive + 100 Videos Per user per day (average) + 10M Views on the app (beta)
- 11. 11 20% of our DAU spend 2 hours using the app everyday ♥ ! Our users it
- 12. HOW WE STARTED ?
- 13. MVP Hackathon
- 14. You have to run fast build fast measure fast learn fast
- 15. Two rules 😱« If a feature is not used by at least 25% of our users… We get rid of it » « If you get rid of a feature and your users are screaming, you iterate on it »
- 16. Excel is our best friend
- 17. 3 CASE STUDIES
- 18. Bye Bye Feature
- 19. We wanted to cry Format Carré et watermark
- 20. Work work work work work 🙌 Virality = Rihanna + Teletubbies
- 21. More than 10 iterations
- 22. Now 98% of our users open the TV Channels
- 23. ACQUISITION
- 24. 24 !! ! ! YOU NEED TO TEST EVERY CHANNEL
- 25. MESSENGER WAS A GREAT OPPORTUNITY 25
- 26. NO MASSIVE DOWNLOADS BUT BRAND AWARENESS 26 ! ! ! < 5 % conversion rate
- 27. GIRLS’ POWER 27 OUR USERS Millennials 13 -25 YO HOW WE CREATE BRAND AWARENESS 13-17 yo influence 13-17 yo 18-25 yo
- 28. SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION 28
- 29. SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION 29 « You watch stories when you’re bored » « Fullscreen is like LIFE = strong mimetism » 20% 👻
- 30. INFLUENCERS ON SNAPCHAT ARE LIKE GHOSTS FOR ADULTS 30 Word Of Mouth Audience Very homogenous audience 👻 Do you know 15 yo teenagers ? I’m 27…. I’m not a teen
- 31. MAKE IT VIRAL FROM SNAPCHAT 31 ! ! +
- 32. MERCI 😘
- 33. Question ? 😅