1.
a talk
TheFamily workshop
April 7, 2015
Money time
Cracking online payment for startups

2.
Stripe allows businesses to easily accept web
and mobile payments
Founded in
2010
200MILLION
RAISED$
From Peter Thiel & Elon Musk,
A16z, Sequoia Capital, etc.
billionsprocessed
annually

3.
Stripe allows businesses to easily accept web
and mobile payments
Founded in
2010
200MILLION
RAISED$
From Peter Thiel & Elon Musk,
A16z, Sequoia Capital, etc.
billionsprocessed
annually

4.
Why you should care

5.
Why you should care

6.
Why you should care

7.
Why you should care

8.
1. Get stuff done
2. Ace your payment UX
3. Think global from the start

9.
1. Get stuff done

10.
Expectations
A simple and straightforward procedure

11.
1. Choose a payment gateway and apply for
a merchant account (i.e. contrat VAD) at
an acquiring bank (maybe a MSP, ISO or
processor)
2. Wait several days/weeks
3. Set up a PCI-DSS compliant backend,
audited every year
4. Integrate specific plugins (subscriptions)
or build them from scratch
5. Start again at step 1 to expand to a new
country
The reality

12.
Things to consider for the setup

13.
Speed of on-boarding and
amount of paperwork
5
On-boarding time
minutes Months

14.
Quality of API and documentation
I want:
• to charge
• for €400
• the card which number, expiry
date and CVC are…
• with a description “Gift for
olivier@stripe.com”
A few hours
Integration time
Months

15.
Things to consider for everyday use

16.
Ease of use everyday
• Refunds
• Coupons
• Transfers
• Email receipts
• Failed payments
• Manage team
• Data exports
• Save card details

17.
Chose an ecosystem rather
than a sole payment provider
• Calculate taxes
• Generate and send
invoices
• Track advanced metrics
• Get notified on your Slack
• Automate basic tasks
• Connect to your CRM/ERP
• …

18.
SaaS metrics
Baremetrics

19.
2. Ace your payment UX

20.
Minimize user input

21.
Don’t redirect your user away

22.
Bad for UX

23.
Don’t let your payment provider
steal the customer from you
+17% in conversion for
these guys

24.
Smartphone users (bn)
0
1.75
3.5
5.25
7
2005 2010 2015 2020
Don’t forget your mobile users

25.
Mobile users convert much less
than desktop users

26.
Mobile payment UX: can do better

27.
Design and one-click payment
are crucial on mobile
-

28.
Appropriate mobile design
• One-page form
• Placeholders
• Numeric keypad
• Minimal input:
autocomplete and
scan
• Reassure: error
messages and
feedback
• jQuery.payment

29.
One-click payment

30.
Smart fraud prevention
Humble Bundle
- 87% in fraud losses

31.
3. Think global from the start

32.
The world is your playground
0
350
700
1050
1400
B2C e-commerce volume ($bn, 2014)
France EU EU + US World

33.
+50% conversion rate in Japan

34.
Not everyone uses credit cards
AliPay

35.
Off to a good start!
5min Months
MonthsA few hours
+40%
-40%
-90%
60 Million 7 Billion
Onboarding time
Integration time
Conversion rate
Churn for
subscription / SaaS
Fraud
Adressable market

36.
Thank you!
guillaume@stripe.com olivier@stripe.com