Optimizely est l'outil de reference pour améliorer l'onboarding de vos utilisateurs, mettre en place de nombreux tests ou encore de re-activer les utilisateurs. Julien le Coupanec, Growth Hacher chez TheFamily explique dans cette video la nécessité d'utiliser cet outil ainsi que des astuces pour vivre une meilleure experience. La vidéo : https://www.youtube.com/watch?v=Emk68jQNSx8 Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

1. PRODUCT MARKET FIT
INTRODUCTION TO OPTIMIZELY

2. OPTIMIZELY VS VWO

3. #1. Test and improve how you onboard users to show them
the value of your app.
#2. Test different types of forms and inputs to get more
leads.
#3. Test a different app configuration to re-engage your users.
#4. Test multiple copies to check which one converts more.
WHY SHOULD YOU USE
OPTIMIZELY?

4. WHAT IS THE DIFFERENCE BETWEEN A/B
TESTING AND MULTIVARIATE TESTING?

5. HOW TO SET UP OPTIMIZELY?
JUST ADD A SINGLE LINE OF JAVASCRIPT
<script src="//cdn.optimizely.com/js/371.js"></script>
✓ Create an account.
✓ Visit the settings page for implementation
instructions.

6. USE THE DIAGNOSTIC REPORT TO MAKE
SURE THAT THE SNIPPET IS IMPLEMENTED
CORRECTLY.

7. WHAT IS AN EXPERIMENT
AND A VARIATION?

8. CREATE AN EXPERIMENT
JUST GO TO THE HOME PAGE AND CLICK NEW EXPERIMENT

9. A WYSIWYG EDITOR TO MAKE A/B TESTS
THAT’S WHERE YOU CREATE YOUR VARIATIONS

10. AN EDITOR CODE
TO FINE-TUNE YOUR VARIATIONS

11. BY SEPARATING EXPERIMENTS FROM
PRODUCTION CODE, OPTIMIZELY
DRAMATICALLY SPEEDS UP THE TIME TO
IMPLEMENT TESTING, SINCE YOU DON'T
HAVE TO REDEPLOY CODE EVERY TIME
YOU WANT TO RUN A TEST.

12. URL TARGETING
DEFINE WHERE YOUR EXPERIMENTS RUN

13. AUDIENCES
DEFINE WHO CAN SEE YOUR EXPERIMENT

14. TRAFFIC ALLOCATION
DIVIDING VISITORS AMONG “A” AND “B”

15. SET UP GOALS
HOW YOU MEASURE SUCCESS

16. PREVIEW
MAKE SURE EVERYTHING IS WORKING

17. START THE EXPERIMENT
JUST CLICK ON THE GREEN BUTTON

18. MESURE THE RESULTS
CLICK OPTIONS AND “VIEW RESULTS”

19. ONCE OPTIMIZELY HAS ENOUGH DATA,
IT WILL DECLARE A WINNER OUT OF ALL
THE VARIATIONS.

20. HOW TO TEST YOUR COPIES
INSIDE YOUR MENU?

21. MY TESTING FRAMEWORK
#1. Identify what you want to test. Seek the global
maximum. In other words, think big.
#2. Hypothesize how it will affect your business.
Focus on the most valuable flows.
#3. Finally, where you want to test.

22. #1. Think about what your goals are. Are you trying to
increase revenue, registration, donation…?
#2. Think how a visitor would trigger those goals. Do they
need to submit a form, go through a several pages, click on
a button…?
#3. Learn which segment trigger those goals. (and of course
you can integrate Mixpanel with Optimizely)
SO WHAT MAKES A GOOD A/B TEST?

23. MY ADVICE IS TO FOCUS ON 2-3 HIGH-
IMPACT GOALS THAT MEANINGFULLY
AFFECT YOUR BUSINESS.

24. EXAMPLES
#1. ECOMMERCE: CONVERSIONS (PURCHASES) OR
REVENUE PER VISITOR.
#2. MEDIA: PAGEVIEWS (FOR AD REVENUE)
#3. B2B: LEADS (OPPORTUNITIES)

25. BUT BE CAREFUL, CORRELATION DOES
NOT ALWAYS IMPLY CAUSALITY.

26. SIX CRUCIAL STEPS FOR EFFECTIVE
EXPERIMENTS
#1. Create variations.
#2. Set URL targeting.
#3. Set audiences.
#4. Set traffic allocation.
#5. Create goals.
#6. Preview.