The document discusses 14 techniques for using language effectively as a growth hacking tool. It provides tips for using language to sell yourself, adapt vocabulary to be empathetic, tell stories that people respond to, use labels and scarcity to increase spending, reduce action paralysis with minimum prices, leverage emotion, stand for something meaningful, and increase legitimacy and conversion rates by adding press logos. It also recommends being aggressive with comparisons, using Facebook ads with volume and targeting, prioritizing user experience tracking with Hotjar, and focusing on mobile usability patterns.

1. LANGUAGE IS AN ART
FOR GROWTH
#TFWORKSHOP

2. TheFamily
code: lamifasisi
WIFIWIFI

3. DISAGREE ON TWITTER!
#TFWORKSHOP
@LECOUPA

4. #TFWORKSHOP
LANGUAGE IS AN ART FOR GROWTH
(HOW TO TAKE ADVANTAGE OF PSYCHOLOGY)
JULIEN LE COUPANEC
GROWTH HACKER AT THEFAMILY
@LECOUPA

6. #1 IT’S ABOUT
SELLING YOURSELF
First impression matters
Your name is very important

8. #2 ADAPT THE
VOCABULARY
Great copywriting comes
from empathetic people

9. #3 STORIES
People respond far better to
stories than to any other
marketing argument

10. #4 THE LABELS
People who are labeled as
“superior” consumers tend to
spend more and those in the
“regular” class aren’t affected.

13. #5 ACTION
PARALYSIS
When they did not set a
minimum price, charities found
that the average donation per
user was far higher.

14. #6 LANGUAGE ISN’T
JUST ONLINE
What Travis Kalanick did with
the first limo drivers.

15. #7 SCARCITY
Growth Hacker TV intensively
uses that trick to increase
conversion.

19. #8 USE EMOTIONAL
HOOKS
Feeling lazy? Sign in with
Facebook.

20. #9 STAND FOR
SOMETHING
Be direct, straight to the point.

21. #10 LEGITIMITY
When shopify added the press
logos on his homepage
(featured in the press by…), it
increases conversion rate by
51%

23. #11 BE AGGRESSIVE
By adding their comparison
chart on the site, webinarjam
saw their conversion rate
increases by 30%.

24. #12 FACEBOOK ADS
IS YOUR FRIEND
All you need is a little volume
that is as much targeted as
possible

25. #13 BUT HOTJAR
IS YOUR BEST
FRIEND
Look at your heatmaps
and your screen recordings

27. #14 BE USER-
CENTRIC
Pay attention to mobile use
patterns.

28. LET’S TALK!

29. SEE YOU SOON!
LOVE.
THEFAMILY.CO
___
___