W.H.Bender Quote 61 -Influential restaurant and food service industry network...
Communications and Social Media
1. it is all about people
employees + customers
how communication
helps business grow
2. what we cover today
why align people and customers
how to do things with and for
people and build a tool box
what communication can do to help
(y)our business grow!
11. This is how people have dinner.
They consume media in new ways.
Advertising is no longer enough. We need to
find a new way to join them for dinner.
20. Since the internet is a
connection machine
anything creating
artificial middle men,
preventing companies
from connecting
directly with their
participants will
become problematic.
Jeff Jarvis
journalist and blogger
37. But most of the time they pick up a product
because a friend tells them it’s great. A like
doesn’t make the difference but you have to
be liked anyway…
Jack Morton – Survey 2011
43. Join people
in what they are
already doing
Do something worth
talking about
Listen to rich insights
related to your brand
and to what people
really want and need.
51. IT’S A NEWS ‐ Wouldn’t you jump at the chance to have a news in
a magazine or to be covered by TV, radio ?
FIND YOUR TARGET ‐ Find out what magazines your costumers do
read, what newscasts they listen to or watch and we’ll help you
get there.
NOT EVERY STORY IT’S A NEWS ‐ We create emotional hook that
will make your product interesting.
IT’S SOCIAL – Bloggers and trend‐setter on Twitter ? We can help
you monitor what they do and say and get in touch with them
TWO MAKE A CROWD (AND CROWD TALKS) ‐ We can tie your
product to an event. Or better yet, we can stage an unusual event
or charity benefit that can get you lots of positive coverage.
52. WORD OF MOUTH IS THE KEY ‐ When you do have an article
published or a story done on your product make copies and use
them in your marketing. Publish them on you blog. At the very
least, tell people you were featured in such‐and‐such
publication.
NOT A CRISIS BUT AN OPPORTUNITY – A client is unhappy ? We
can find and distribute positive stories to help you minimize
negative comments.
THERE IS A COMMUNITY OUT THERE – A charitable contribution
is a distinctive feature, we can help our company to stay in
touch with the community we live in.
YOU’RE THE EXPERT – Write an article on some new
developments in our industry we can help you submit it to a
trade publications.
53. THERE IS A (TRADE) WORLD OUT THERE – we can increase our
company’s profile in the business community selecting speeches
sr. management can give. We can let our opinion be heard and
(most important) taken into account.
And YES we usually help you prepare speeches and presentations
LET’S STAY IN TOUCH – Nurture relationships with our
stakeholders, customers and clients through events and
sponsorships to maximize loyalty and investments.
YES, This means we can have tickets (and hospitaly packages) for
sport and music events and FORMULA ONE
CHANGES COME FOR GOOD – New team, new managers, new
tools, new products ? Communication can help you spread the
word among our people and beyond.
(SAP go live and Cafeteria renovation are part of our job)
54. Media
engage and monitor
Press releases
our company, our products
Events
CSR
celebrate achievements
launch new products
be part of the community
Speech opportunity
for our managers
Crisis
sometimes things go wrong
but we’re prepared
56. Align people and customers
is the key.
Every project you develop
is a communication tool.
We can help you improve
your costumers and consumers’
brand experience while
involving our people.
You can help us with great
ideas and tools.
57. but remember,
it is all about people
Credits: Helge Tenno and Paul Isakson | Images: Getty
Roberta | Comm Team