The document discusses the production of a documentary, radio trailer, and magazine article about cyberbullying. It aimed to appeal to students aged 16-19 but also include opinions from other groups affected by cyberbullying. Continuity between the products was ensured through using matching images and quotes. The magazine was designed for Radio Times to reach a wide audience, while the radio trailer was aired on Radio 1 for its large listener base. Overall, the combination of the main documentary product and ancillary tasks of a radio trailer and magazine article were meant to effectively promote and advertise the documentary.

1. Question 2- Laura Boucher

2. Whilst creating our documentary we were aware that we also had
two ancillary tasks to consider in which were a radio trailer and a
tv listings magazine. In order to get a professional outcome there
were many elements that we had to consider during our
production.
Overall our target audience was mainly students age raging between
16-19 therefore we particularly chose this target audience as
they would be of a similar age range as us therefore we feel we’d
have a deeper understanding of what they’d find interesting in a
documentary. Moreover teenagers are statistically more so
involved in cyber bullying therefore we had to ensure not only
our documentary but that our radio trailer and magazine would
appeal to them. Although we had chosen this target audience we
wanted to ensure that we weren’t excluding other audience as
we felt that our documentary could potentially appeal to parents
with children using social newtworking devices or potentially
teachers who have witnessed the damage the rise in social
networking has caused. Therefore we had to take this into
consideration and ensure that we had the opinion of a wider
range of people in our documentary not purely student based. I
think this could be a way in which our main product and ancillary
tasks are affective. This is because they all link together in
ensuring that the product appeals to others as well as purely the
target audience. This could be because maybe elder generations
are more inclined to listen to the radio and therefore hear the
radio trailer whereas magazines are often more so brought by the
younger generation therefore allows for a range of people to
hear/see about the advertisement for our documentary.

3. 
A connection between the main product and ancillary
tasks is highlighted through the tv listings magazine
article. This is because our magazine has two main
images both in which are in our documentary this
therefore ensures there is an element of continuity.
There is an image of the reconstruction in which we
potentially feel is the biggest attraction to our
documentary. Within the images the same girl from
the reconstruction is used in which again is continuity
and clearly advertises the fact that purpose of the
magazine is to advertise the documentary.

4. 
The magazine article has two direct pull quote in which are used in the
documentary. One of the quotes is from the reconstruction which as
previously stated is thought to be the main attraction, the same quote is
used in the radio trailer. The pull quotes help to give the reader an
insight of what the documentary is actually about- this helps to
encourage the reader to watch the documentary to see what else
happens.
On our magazine we have a line in which purely advertises the
documentary. It shows the date, title and time. It helps to support the
main product as it is more likely that people will actually watch the
documentary if they know exactly when and where it can be found.

5.  Our
magazine colour scheme was quite simple. It
was mostly black and white and quite dark colours.
We chose to follow this colour scheme in order to
support the reconstruction which is quite dark. We
chose to do it quite dark in order to portray the way
in which people feel when they are cyber bullied
therefore black and dark colours show connotations
of sadness. As well as ensuring our magazine fit with
the documentary and radio trailer we also had to
ensure it worked with our chosen magazine. We
wanted to ensure our magazine was professional
therefore we based it around a typical rasdio times
magazine in which appeals to a wide range of people
in which was our aim. I think that our article appeals
to our target audience yet also more people outside
due to the magazines sheer popularity, including a
twitter page in which appeals to the younger
generation ensuring that our target audience will be
reached.

6. 
The radio trailer directly relates to the
documentary with direct quotes from Erin
Gallagher ‘I'm Erin Gallagher I’m 17 years old
and I was cyber bullied. Furthermore the audio
snippets are of an asset in directly advertising
the documentary. They allow for little tasters in
which provide the interesting opinions in which
we gathered from interviews and vox pops. The
little tasters appeal to the audience as they are
left on a cliff-hanger and leave the audience
wanting to know more about the topic. This
therefore allows for the radio trailer and the
documentary to combine together. An element of
continuity is shown by the fact the backing track
from the documentary is also played throughout
the radio trailer, this directly advertises the
documentary. It shows that a particular style is
shown in both the documentary and radio trailer.

7.  Our
magazine was for radio times in which is
Britains best selling quality magazine. Therefore
due to the popularity of the magazine this allows
for a wider target audience.
We decided to use radio 1 for our radio trailer we did this because it has a
wide target audience from 15 upwards. The listener population is
currently at 52, 352,000 people therefore would ensure our magazine was
very well advertised. It could be suggested that the radio trailer is better
for advertising due to the fact is it short and sharp and therefore more
interesting as it is able to provide a preview. However overall I think the
combination of the main product and the two ancillary tasks was
successful.