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Group 1 (UNIQLO)

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Group 1 (UNIQLO)

  1. 1.  498200135 英文三 周婉茜 499050628 影傳二 黃美玲 499050056 影傳二 謝宛伶 497651284 經濟四甲 孫毓寧
  2. 2.  Background History Store Count
  3. 3.  Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer. The company was originally a division of Fast Retailing Co., Ltd.. On November 1, 2005, it was restructured as a separate wholly owned subsidiary called Uniqlo Co., Ltd. Uniqlo is Japans leading clothing retail chain in terms of both sales and profits. The company also operates in China, France, Hong Kong, Malaysia, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom and the United States.
  4. 4. 1949-1994: rise in Japan1997: “SPA” strategy1998-2002: outlets spread and overseas expansion2002-2004: Uniqlo profits dropped sharply2005-present: further expansionThe goal of 5 trillion yen (about 61.2 billion US dollars) by 2020
  5. 5.  ASIA : AMERICA : Taiwan : 6 U.S.A : 3 Japan : 854 EUROPE : China : 93 England :13 South Korea : 65 Russia : 2 Hong Kong :15 France : 1 Singapore :5 Malaysia :2 Thailand :1
  6. 6. SWOT Analysis
  7. 7.  Emphasize” Made for all” Average of ages Basic & functional goods Best Service Expand quickly in Taiwan markets
  8. 8.  long-term R&D Decentralize markets and customer bases in Taiwan Competitive opponent
  9. 9.  Creative Marketing methods Cooperate with celebrities and famous designers Brand preference
  10. 10.  International Brand enter to Taiwan Reasonable price ? Reduce to buy
  11. 11. The Logo
  12. 12. The Sloan Rhyme: Uniqlo, all. Made forTarget customer:People from all ages Easy to remember
  13. 13. Advertising
  14. 14. Commercial Casual Modern Freely function simplicity playful mind Commercial 1  Commercial 2: HighTech
  15. 15. The latest products of UNIQLO Heattech Ultra light premium down jacket
  16. 16. What is Heattech? absorbs body moisture smooth and soft highly resilient and durable Especially for men’s heattech of which the fabric can quickly absorbs moisture that keeping you dry and refreshed.
  17. 17. What is Ultra light premium downjacket? further weight reduction high quality of bounce and fluffiness portable and fits in your pocket SO LIGHT! water-resistant
  18. 18. TV Commercials Chen Yi Han Ver. player_embedded&v=CuWExQrVPBc Chen Bo Lin Ver. player_embedded&v=OfHNwMMzgSE
  19. 19. Conclusion Idea :made for all Be original Change clothes, Change the world Japan’s Brand/Company Common Price but High Quality Simple and Comfortable Concentrative Advertisement Shopping at home Very Popular