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Social Media Marketing Basics - A quick Overview

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Aakar Anil
Aakar Anil

Social Media Marketing Basics. This slide gives the quick overview of Social Media Marketing.

Technology
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Social Media Basics - Aakar(@aakarpost)
“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better” – Avinash Kaushik, Digital Marketing . Evangelist, Google
What is Social Media?
Social Media is an Online tool... Conversation, Sharing, Interaction...
Wikipedia - Social media is a use of web-based and mobile technologies to turn communication into an interactive dialogue.
Social Media is an umbrella term that define the various activities that integrate technology, social interaction, and the construction of words, pictures, videos & audio.
Social Media Channels
Social Media Marketing
Flow of Information Before Now
What is the Real Change?
Wikipedia - Social media marketing refers to the process of gaining attention/traffic through social networks.
Why should you care about Social Media? Increase Brand Awareness/Buzz Increase Brand Trust/Reputation Increase Brand Loyalty Drive more traffic/Brand Promotion Facilitate the customer support
Why should you care about Social Media? Increase Customer Satisfaction/ Interaction/Engagement Understanding the user behavior Sell services/products Reduce marketing budget Generate more leads
Why should you care about Social Media? R&D Find Brand Evangelists Word of Mouth Competitor Analysis SEO/Inbound Marketing
Process Monitor Engage Influence Analyze
Social Media Activity Business Impact Fans Trust/Reputation Followers Brand Awareness/Buzz Likes Engagement Shares Measurement Lead Generation ReTweets Customer Support Comments SEO Embeds Word of Mouth RSS Feeds Thought Leader
Be Active Be Interesting Be Humble Be Honest Strategy
On your mark Get set Go! Images via: theaterplusplus.com | office.microsoft.com | webrandit.co.uk | presentationadvisors.com | theaterplusplus.com | simplify360.com | guyoz.com | timesunion.com | yolasite.com | thundafunda.com | hopsandgrain.com

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Social Media Marketing Basics - A quick Overview

  • 1. Social Media Basics - Aakar(@aakarpost)
  • 2. “Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better” – Avinash Kaushik, Digital Marketing . Evangelist, Google
  • 3. What is Social Media?
  • 4. Social Media is an Online tool... Conversation, Sharing, Interaction...
  • 5. Wikipedia - Social media is a use of web-based and mobile technologies to turn communication into an interactive dialogue.
  • 6. Social Media is an umbrella term that define the various activities that integrate technology, social interaction, and the construction of words, pictures, videos & audio.
  • 10. What is the Real Change?
  • 11. Wikipedia - Social media marketing refers to the process of gaining attention/traffic through social networks.
  • 12. Why should you care about Social Media? Increase Brand Awareness/Buzz Increase Brand Trust/Reputation Increase Brand Loyalty Drive more traffic/Brand Promotion Facilitate the customer support
  • 13. Why should you care about Social Media? Increase Customer Satisfaction/ Interaction/Engagement Understanding the user behavior Sell services/products Reduce marketing budget Generate more leads
  • 14. Why should you care about Social Media? R&D Find Brand Evangelists Word of Mouth Competitor Analysis SEO/Inbound Marketing
  • 16. Social Media Activity Business Impact Fans Trust/Reputation Followers Brand Awareness/Buzz Likes Engagement Shares Measurement Lead Generation ReTweets Customer Support Comments SEO Embeds Word of Mouth RSS Feeds Thought Leader
  • 17. Be Active Be Interesting Be Humble Be Honest Strategy
  • 18. On your mark Get set Go! Images via: theaterplusplus.com | office.microsoft.com | webrandit.co.uk | presentationadvisors.com | theaterplusplus.com | simplify360.com | guyoz.com | timesunion.com | yolasite.com | thundafunda.com | hopsandgrain.com