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Malabar Gold 78
1.
Malabar gold Presented
by: Upma joshi Kapil vardani Rakeshkumarjangir Mohd. Arish Om Prakash Verma
2.
3.
Researchers: Upma, Kapil,
Rakesh,Om Prakash, Mohd.Arish
4.
Research guide :Prof.A.k.gupta
5.
Mr.Narayan Iyer
6.
Project duration:35 days
7.
Area of research:
8.
Sample unit: women
9.
Sample size:25
10.
11.
Gold industry
12.
Malabar gold
13.
Consumer behaviour
14.
Consumer bheviour analysis
of customer malabar gold
15.
Finding and suggestion
list of the graphs
16.
17.
18.
19.
To know the
motivating factors of consumers in purchasing products of Malabar Gold.
20.
To know how
brand preference is formed in purchasing Malabar Gold’s ornaments among consumers.
21.
22.
To ascertain the
level of brand loyalty and brand image associated by consumer with a brand name ‘Malabar Gold’ and the reason for this.
23.
To measure the
level of satisfaction of customers of Malabar Gold.
24.
25.
Consumer behavior
26.
Purchase decision
27.
Post purchase behavior
28.
29.
30.
Positioning of Malabar
Gold as a reputed jewellery showroom.
31.
32.
33.
There are broadly
two types of data available to a researcher. They are;
34.
(a) Primary data
35.
(b) Secondary data
36.
37.
The data obtained
in some cases may be biased.
38.
Difficulty in communication
within the city while conducting the surve
39.
40.
41.
History
42.
Application
43.
Jewellary
44.
Monetary exchange
45.
Occurrence
46.
Gold minerals
47.
Production
48.
Price
49.
Current demand and
supply
50.
51.
India is emerging
as world’s largest trading centre of gold with a target of US$18 bn set for 2011.
52.
53.
Surat contributes 90%
of India’s total diamond exports.
54.
India’s domestics branded
jewellery market is estimated at Rs 600-700 crores.
55.
56.
History
57.
Area of operations
58.
Management and staff:
59.
Sales Manager:Mr Chandra
Shekaran Nair.
60.
Purchase Manager:
Mr Shahid P.C.
61.
Accountant:
Mr Thomas.
62.
63.
A vast array
of modern designer collections from India, Singapore, Europe, Middle East etc.
64.
Lifelong guarantee and
free maintenance for gold ornaments.
65.
Exclusive collections of
MG diamonds.
66.
2 years international
warranty and after sale service for Swiss made watches.
67.
International Gemological Institute’s
certificate for diamond ornaments.
68.
PGI certificate for
platinum ornaments.
69.
70.
71.
To give customers
the best value for their money.
72.
73.
World class designer
jewellery from Italy, Turkey, Korea, Bahrain and Singapore.
74.
Traditional jewelleries from
Karnataka and Kerala.
75.
Royal Mughal collections
76.
Karachi bangles.
77.
Calcutta collections.
78.
Rajkot collections.
79.
80.
Table:2
81.
Table no :3
82.
Product purchased malabar
GOLD
83.
84.
Customers of Malabar
Gold are mainly from upper class and upper middle class families.
85.
Most of the
purchasers of Malabar Gold are mainly youngsters.
86.
Malabar Gold has
got large no. of gold ornaments customers.
87.
Only a few
customers are not aware of products other then gold available in Malabar Gold.
88.
The making charges
of Malabar Gold are satisfactory according to the respondents.
89.
Television is the
advertising media through which large no. of customers came to know about Malabar Gold.
90.
91.
With regard to
advertising, the company should focus on persuasive advertising highlighting the unique feature and benefits of their products.
92.
Only a few
customers had purchased watch, diamonds and platinum ornaments, so a special attention should be paid in these areas.
93.
Among the service
facilities, respondents suggest to improve parking facility.
94.
More advertisement should
be made in media other than television.
95.
96.
Marketing Management -
A. Vinod
97.
98.
Business world
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