This document introduces blogs and provides advice for starting one. It defines a blog as a web-based way to communicate with readers in reverse chronological order that allows for interactivity through links and comments. The document notes that blogs are more personal than news stories and provide commentary and/or news. It then gives examples of different types of blogs like microblogs and thinkers' blogs before concluding with tips for blogging such as having an area of expertise, updating often, encouraging communication, and establishing your brand.

1. Enter the Blogosphere
Jim Streisel, MJE
HiLite adviser and communications teacher
Carmel (IN) High School
jstreise@ccs.k12.in.us

2. What’s a blog?
• Short for “web log”
• A web-based way to communicate with
readers
• Reverse chronological order
• Interactive (links, online comments)
• More personal than news stories
• Provide commentary and/or news

3. Types of blogs: Microblogs

4. Types of blogs: Thinkers

5. Types of blogs: Linkers

6. Examples of blogs

7. Examples of blogs

8. Examples of blogs

9. Examples of blogs

10. Examples of blogs

11. Examples of blogs

12. Advice for blogging
• Have an area of expertise and stick with it.
• Have a personality.
• Link a lot.
• Update often.
• Encourage communication/dialogue.
• Be professional, but have fun.

13. Advice for blogging (con’t)
• Do it today.
• Establish your “brand” (it’s never too
soon).
• Market yourself.