Saving Scholastic Journalism in 2012: A blueprint to move online

Saving Scholastic Journalism in 2012 start here

#sjd2012 @manfull [email_address] aaronmanfull.com

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Class Structure newspaper yearbook Writers Designers Photographers Writers Designers Photographers

[object Object],[object Object],[object Object],Advising a 2012 Newsroom It’s not 1993 anymore

Class Structure newspaper yearbook photography broadcast web

For Scholastic programs as they move online. The Roadmap

Define your purpose. What is your mission? ,[object Object],[object Object],1

Everything must revolve around it. This is not an extra appendage. 2 ,[object Object],[object Object],[object Object],[object Object]

Get an easy, memorable URL. 3 Our progression: FHN026.com Northstartoday.com Excaliburyearbook.com FHNtoday.com (considered francishowellnorth.com)

[object Object],[object Object],[object Object],[object Object],Choose your platform 4

[object Object],[object Object],[object Object],[object Object],Learn all you can about the platform you choose 5

Develop a sitemap and choose a theme. 6

[object Object],[object Object],[object Object],[object Object],Develop a system for generating frequent updates 7

[object Object],[object Object],Start small and add in small increments 8

[object Object],[object Object],[object Object],[object Object],After you get a solid foundation, look to add bells and whistles 9

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promote what you do every chance you get 10

Common questions and concerns in the scholastic realm that keeps them from moving online. What’s holding people back.

[object Object],[object Object],[object Object],[object Object],[object Object],“ Social Media is the Devil’s tool.” Yah, but didn’t I see your church on Facebook and Twitter? 1

[object Object],[object Object],[object Object],[object Object],I’m too busy to add more. ‘ Busy’ is such a relative word. 2

[object Object],“ You can’t put faces and names of high school kids online.” Actually, you don’t know what you’re talking about. 3

[object Object],[object Object],[object Object],[object Object],I’m too busy to add more. ‘ Busy’ is such a relative word. 4

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The district said they’d host it.” Make sure you read the fine print they didn’t show you. 5

[object Object],[object Object],[object Object],Planning for summer workshops These classes aren’t ones you’re going to just dust off each year. 6

[object Object],[object Object],[object Object],[object Object],We Can’t Afford This. Actually, you can’t not afford it. 7

[object Object],[object Object],[object Object],What Can I Do To Help? You just actually asked this question. 8

Saving Scholastic Journalism in 2012: A blueprint to move online

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Saving Scholastic Journalism in 2012: A blueprint to move online