Presentation to Interactive Minds forum on the The Secrets of Winning Digital Teams. Key topics - Why building a winning digital team will be a critical key in organisational success, Provide insights on the key traits of successful digital teams, Provide ideas on how to build your digital career.

1. The Digital Talent Challenge
Aaron Thomas
Business Manager
Davidson Technology & Digital

2. Hello!
I’m @aaronsthomas

3. Agenda
• Why building a winning digital team will be a
critical key in organisational success.
• Provide insights on the key traits of
successful digital teams.
• Provide ideas on how to build your digital
career.

4. The Opportunity
The digital economy presents the potential
for one of the greatest opportunities we will
see in our lifetimes.

5. The Challenge
The implications of ignoring these challenges are huge.

6. The Challenge
The digital talent skill gap continues to
widen. This gap presents the biggest
obstacle to realising potential.

7. 8%
Strong across all digital areas
71%
Strong in some digital areas,
but mediocre or weak in others
15%
Mediocre across all digital areas
4%
Mediocre in some digital areas,
but weak in others
2%
Weak across all digital areas
Source: OnlineMarketingInstitute ‘State of Digital Marketing2014’
CURRENTASSESSMENTOFMARKETINGTEAM’SDIGITALMARKETINGKNOWLEDGE
The Challenge

8. 37%
76%
58%
68% 67%
73%
53% 56%
50%
39%
29%
41% 40%
46%
29%
37%
38%
TALENT GAP
29% 27%27% 24%27% 19% 12%
Very important/important for applicants to have Stronger/much stronger than other teams
Analytics Mobile Content Social Media Email Marketing SEO Digital
Marketing Marketing Automation Advertising
Digital TalentGap
Source: OnlineMarketingInstitute
‘State of Digital Marketing2014’
The Challenge

9. Building Winning Digital Teams
For an organisation to truly tackle the challenge of
Digital they must:
Commit to digital inclusion across your business.
Build a model of co-ownership across organisation.
Adapt attraction, development and retention strategies to
reflect a digital workforce.

10. Building Winning Digital Teams
Demand creates opportunity for competitive advantage.
The biggest opportunity exists in:
Mobile, Social & Analytics

11. Building Winning Digital Teams
Skills in demand:
• Digital Design
• App development
• Social Media Marketing
• Email, Mobile & Content Marketing
• Web analytics
• Marketing Analytics
• Marketing automation

12. Building Winning Digital Teams
Organisations still continue to evolve their Digital team
structures.

13. Building Winning Digital Teams
Move from Informal to Centralised governance models

14. Building Winning Digital Teams
More digitally mature organisations are embracing
hybrid structures that promote co-ownership
Large projects are being staffed with in-house and
outside knowledge
Offshoring is being used in line with business strategy

15. Key Traits of Successful Digital Team
• Have evolved professionals who are equally comfortable with business
and technology.
• Combine specialist skills with deep functional business knowledge.
• Have the ability think beyond the deliverable date.
• Place excellence in front of innovation.
• Live and breath user experience regardless of their role.
• Do not predict the future, but embrace rapid change and can tact to the wind
accordingly.
• Are digital citizens who create their own unique content and engage online.

16. Building your team
• Have a Digital Workforce Plan.
• Understand your internal capability.
• Embrace new sourcing methods.
• Have a backup plan.

17. “It is no longer sufficient that you think of
your job as doing what you have
constantly done for many years. “
“If you have that mindset long enough then
software will be developed to do what you do
making you redundant.”
Terry Harrison
Former President of INFORMS &
Professor Penn State University

18. Survive & Thrive in the Digital
Workplace
For a individuals to capitalise on opportunity they must:
Accept change is now a constant and embrace a ‘continuous state of
reinvention’.
Be actively seeking learning in both traditional and non-traditional ways.
Choose your path….Specialist & Generalist.
Become an active participant in their digital community.

19. www.d-r.com.au
Thank You