1. MAGAZINES AIMED AT
GENDERS

2. Fishing Magazines - Men
• Solely aimed at men who enjoy
fishing
• Fishing is a ‘man’ hobby
• Man pleased with his ‘big fish’
• Something to strive towards
• No women present in photo
• Fishing is not considered a women’s
hobby

3. Entertainment Magazines - Women
• Aimed towards housewives &
teenagers
• Women are portrayed as victims in
every situation
• When something nice happens it’s
just luck
• Makes women sympathise
• Wildly disproportionate stories
• Objectifies women in a way that
appeals to women
• Talks about men in a negative
manner

4. News Magazine - All
• Aimed at all genders
• Primary audience 20-30 year olds
• Secondary audience is all others
above 14
• Political news
• World wide news
• Portrays men and women how they
are in day to day life

5. Health Magazines - Both
• Different health magazines are aimed at
both genders
• Women might look through Men’s Health
because they find the men attractive
and vice versa
• The health aspect is shown as something
to strive towards
• Even if objectification is involved people
don’t seem to care because the
magazine is aimed at both genders