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PREVIEW:
RRC 2020 Leadership
Conference
Aaron D. Wolowiec
Chief Executive Officer
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Photo by -Snugg- - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/34418479@N06 Created with Haiku Deck
Aaron Wolowiec
he, him, his
Facilitator, Trainer, Coach &
Learning/Meetings Strategist
Photo by Félix Prado - Creative Commons No known copyright restrictions https://unsplash.com/@fprado?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck
Photo by ccPixs.com - Creative Commons Attribution License https://www.flickr.com/photos/86530412@N02 Created with Haiku Deck
Objectives
•Introduction to five content sessions
•Discuss materials to gather/prep in advance of
Orlando
•Set your participation goals – learning and
networking
•Opportunity for Q&A – during and post-webinar
Session Overview
Wednesday, Feb. 12 Thursday, Feb. 13
State network
sales
State network
communications
Three (3) sessions Two (2) sessions
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Channeling Your Sales Expertise
for the State’s Benefit
•Crowdsource a list of sales skills
•Connect to residential real estate
•Explore state portfolios of programs, products
and services
•Map sales skills to state needs
•Brainstorm possible state actions
•Leave with a state-specific action plan
PREP WORK
Be thinking about skills you bring to
the table that are paramount to your
day-to-day residential real estate work.
Crafting a Million Dollar Sales
Pitch Within Your State Network
•Examine a systematic approach to sales
•Explore time, energy and commitment involved
•Review a curated list of tips and tricks
•Setting realistic goals
•Relational vs. transactional lens
•Closing a sale with skeptical leads
PREP WORK
Bring with you annual state network
sales goals (e.g., activities offered
locally), including a breakdown by
category and dollar amounts.
Effectively Closing the Sales Loop &
Demonstrating ROI
•Explore the end of the sales loop
•Examine tips and tricks for effectively closing the
sales loop
•Leverage positive experiences
•Demonstrate return on investment (ROI)
•Promote future sales
PREP WORK
Bring with you to this session one thing
your state network does to effectively
close/follow through on the sales loop.
Photo by Thompson Rivers - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43912780@N04 Created with Haiku Deck
Photo by DocChewbacca - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49462908@N00 Created with Haiku Deck
Cutting Through the Noise: Developing
a State-Specific Communication Plan
• What – What needs to be communicated?
• By Whom – To whom does the content need to be
communicated?
• To Whom – Who is responsible for delivering the content?
• When / How Often – When and how often will the content
be communicated?
• How – How will the content be communicated?
• Why – Why does this information need to be
communicated?
PREP WORK
What are the specific messages your
state network has over the course of a
year to communicate?
Fueling a Powerful Marketing Voice &
Measuring Communication Success
•Describe a powerful marketing voice
•Examine elements that comprise your marketing
voice (e.g., differentiation, value proposition)
•Define communication success
•Explore simple ways to measure
communication tactics
PREP WORK
What’s one method your state is
currently using to measure whether or
not communication is successful?
Photo by Thompson Rivers - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43912780@N04 Created with Haiku Deck
Photo by Joshua Earle - Creative Commons No known copyright restrictions https://unsplash.com/@joshuaearle?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-creditCreated with Haiku Deck
Learning Networking
• Consider personal
growth opportunities
• Specific person you’d
like to meet
• Consider specific
state network needs
• Someone with a
specific skillset/
experience
Photo by Jed Owen - Creative Commons No known copyright restrictions https://unsplash.com/@jediahowen?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-creditCreated with Haiku Deck
1. Be thinking about skills you bring to the table that are
paramount to your day-to-day residential real estate work.
2. Bring with you to this session your annual state network sales
goals (e.g., activities offered locally), including a breakdown
by category and dollar amounts.
3. Bring with you to this session one thing your state network
does to effectively close/follow through on the sales loop.
4. What are the specific messages your state network has over
the course of a year to communicate?
5. What’s one method your state is currently using to measure
whether or not communication is successful?
Photo by Jon Tyson - Creative Commons No known copyright restrictions https://unsplash.com/@jontyson?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck
Photo by Luca Upper - Creative Commons No known copyright restrictions https://unsplash.com/@lucistan?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck
Learn. Network. Transfer. | EVENTGARDE.COM
Aaron D. Wolowiec
MSA, CAE, CMP, CLEA, CTA, CTF/QT
Chief Executive Officer
Event Garde
aaron@eventgarde.com

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Preview: RRC 2020 Leadership Conference

  • 1. Photo by Rob Laughter - Creative Commons No known copyright restrictions https://unsplash.com/@roblaughter?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-creditCreated with Haiku Deck
  • 2. PREVIEW: RRC 2020 Leadership Conference Aaron D. Wolowiec Chief Executive Officer
  • 3. Photo by Joelk75 - Creative Commons Attribution License https://www.flickr.com/photos/75001512@N00 Created with Haiku Deck
  • 4. Photo by -Snugg- - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/34418479@N06 Created with Haiku Deck
  • 5. Aaron Wolowiec he, him, his Facilitator, Trainer, Coach & Learning/Meetings Strategist
  • 6. Photo by Félix Prado - Creative Commons No known copyright restrictions https://unsplash.com/@fprado?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck
  • 7. Photo by ccPixs.com - Creative Commons Attribution License https://www.flickr.com/photos/86530412@N02 Created with Haiku Deck
  • 8. Objectives •Introduction to five content sessions •Discuss materials to gather/prep in advance of Orlando •Set your participation goals – learning and networking •Opportunity for Q&A – during and post-webinar
  • 9. Session Overview Wednesday, Feb. 12 Thursday, Feb. 13 State network sales State network communications Three (3) sessions Two (2) sessions
  • 10. Photo by 401(K) 2013 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/68751915@N05 Created with Haiku Deck
  • 11. Channeling Your Sales Expertise for the State’s Benefit •Crowdsource a list of sales skills •Connect to residential real estate •Explore state portfolios of programs, products and services •Map sales skills to state needs •Brainstorm possible state actions •Leave with a state-specific action plan
  • 12. PREP WORK Be thinking about skills you bring to the table that are paramount to your day-to-day residential real estate work.
  • 13. Crafting a Million Dollar Sales Pitch Within Your State Network •Examine a systematic approach to sales •Explore time, energy and commitment involved •Review a curated list of tips and tricks •Setting realistic goals •Relational vs. transactional lens •Closing a sale with skeptical leads
  • 14. PREP WORK Bring with you annual state network sales goals (e.g., activities offered locally), including a breakdown by category and dollar amounts.
  • 15. Effectively Closing the Sales Loop & Demonstrating ROI •Explore the end of the sales loop •Examine tips and tricks for effectively closing the sales loop •Leverage positive experiences •Demonstrate return on investment (ROI) •Promote future sales
  • 16. PREP WORK Bring with you to this session one thing your state network does to effectively close/follow through on the sales loop.
  • 17. Photo by Thompson Rivers - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43912780@N04 Created with Haiku Deck
  • 18. Photo by DocChewbacca - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49462908@N00 Created with Haiku Deck
  • 19. Cutting Through the Noise: Developing a State-Specific Communication Plan • What – What needs to be communicated? • By Whom – To whom does the content need to be communicated? • To Whom – Who is responsible for delivering the content? • When / How Often – When and how often will the content be communicated? • How – How will the content be communicated? • Why – Why does this information need to be communicated?
  • 20. PREP WORK What are the specific messages your state network has over the course of a year to communicate?
  • 21. Fueling a Powerful Marketing Voice & Measuring Communication Success •Describe a powerful marketing voice •Examine elements that comprise your marketing voice (e.g., differentiation, value proposition) •Define communication success •Explore simple ways to measure communication tactics
  • 22. PREP WORK What’s one method your state is currently using to measure whether or not communication is successful?
  • 23. Photo by Thompson Rivers - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43912780@N04 Created with Haiku Deck
  • 24. Photo by Joshua Earle - Creative Commons No known copyright restrictions https://unsplash.com/@joshuaearle?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-creditCreated with Haiku Deck
  • 25. Learning Networking • Consider personal growth opportunities • Specific person you’d like to meet • Consider specific state network needs • Someone with a specific skillset/ experience
  • 26. Photo by Jed Owen - Creative Commons No known copyright restrictions https://unsplash.com/@jediahowen?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-creditCreated with Haiku Deck
  • 27. 1. Be thinking about skills you bring to the table that are paramount to your day-to-day residential real estate work. 2. Bring with you to this session your annual state network sales goals (e.g., activities offered locally), including a breakdown by category and dollar amounts. 3. Bring with you to this session one thing your state network does to effectively close/follow through on the sales loop. 4. What are the specific messages your state network has over the course of a year to communicate? 5. What’s one method your state is currently using to measure whether or not communication is successful?
  • 28. Photo by Jon Tyson - Creative Commons No known copyright restrictions https://unsplash.com/@jontyson?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck
  • 29. Photo by Luca Upper - Creative Commons No known copyright restrictions https://unsplash.com/@lucistan?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit Created with Haiku Deck
  • 30. Learn. Network. Transfer. | EVENTGARDE.COM Aaron D. Wolowiec MSA, CAE, CMP, CLEA, CTA, CTF/QT Chief Executive Officer Event Garde aaron@eventgarde.com

Notas del editor

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  13. Poll: Which of these three sessions will most fulfill a need your state network is currently facing? Four response options: Channeling Your Sales Expertise for the State’s Benefit Crafting a Million Dollar Sales Pitch Within Your State Network Effectively Closing the Sales Loop & Demonstrating ROI How could I pick just one? I’m looking forward to all three of these sessions!
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  18. Poll: Which of these two sessions will most fulfill a need your state network is currently facing? Three response options: Cutting Through the Noise: Developing a State-Specific Communication Plan Fueling a Powerful Marketing Voice & Measuring Communication Success How could I pick just one? I’m looking forward to both of these sessions!
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