Becky Brasington Clark (Marketing Director, Johns Hopkins University Press) gave this presentation at an AAUP workshop, Not Your Father's Marketing, June 17, 2010.

2. Carried it or mailed it to booksellers, wholesalers, librarians

4. Collateral material showcasing the press (potential authors, university, funding sources)

6. Seasonal catalog or selling cycle?

7. Redirect thinking toward process and purpose instead of printed result

10. Do we still need to print it?

11. Do we need to duplicate it online?

14. Independent bookstores still use it

15. Wholesalers, chains still refer to it

17. Exploring electronic iterations, with caution

18. Not convinced that duplicating the print experience online makes senseWhere does that leave us?