Caffe capri presentation

2. As life in Italy began to stabilize
after World War II, by the Bay of
Naples, our family commenced to
pour their hearts into what is very
dear and important to Italians:
the Art of Coffee.
Throughout the years, and for
more than three generations, we
have shared our Love, Tradition
and Passion for coffees in
different ways and parts of the
world.
Our culture and way of life
revolves around coffee, and this is
why we are very proud to share
our experience with you.
Our Story

3. Caffé Capri is a brand steeped in Italian tradition, with roots established over 25 years
ago in the coffee roasting business. These three generations of experience are backed by
our company’s passionate coffee professionals, supplying gourmet coffees while
delivering unsurpassed service and support.
Caffé Capri remains one of the few roasters to still use traditional, time tested Italian
techniques and methods for roasting our coffees.
Unforgettable taste is what makes our coffee so unique, and consistency is what makes
our brand so desirable. We have maintained the same Master Roaster for over 22 years,
so our coffees have the same passion today as they have since we first started.
Our traditional artisan recipes have been expertly refined and roasted to please any
palate.
Our Story (continued)
Experience the Caffé Capri way at your local Supermarket, or at any
of the fine Caffé Capri espresso bars.

4. Our Coffee
Each varietal of coffee that we utilize is roasted, then skillfully blended to
bring out the unique flavor characteristics that are found in each distinct
blend; a process known as “post-blending.” These varietals have their own
specific properties based on the climatic conditions of the coffee growing
region, so our roasters must use their understanding and appreciation of
nature’s impact on our green beans in order to create our masterful blends.
With these fine green beans and our skilled roasters’ years of experience and
knowledge, Caffé Capri is able to produce the perfect coffee every time.
We work directly with farmers and distributors around the world, building on
years of strong relationships to ensure a high-quality, reliable, and consistent
supply. By choosing to purchase green coffee from a multitude of farmers, we are
able to source the best beans possible, and also help small family farmers
maintain viable coffee-growing operations.

5. Our Blends
The art of post-blending requires a tremendous amount of research, knowledge and
experience; we have refined this skill to a science over the last 3 generations. This
process ensures the highest level of consistency in our products, even as nature
changes the basic composition of our green coffee beans.

6. Our Expertise
Simple ingredients are what you make of them. Caffé Capri uses the finest green beans to
produce the highest quality coffees possible, implementing our core competencies of extensive
roasting experience and repeatable production consistency.
For decades, we have supported hundreds of cafés,
wholesale businesses, and individual customers all over the
world. Our understanding of every aspect of the coffee
business is what drives our success.

7. Sergio is from Naples, Italy and has 22 years of experience mastering the truly
artisan methods of roasting coffees using traditional Italian methods.
Sergio Barrella - Master Roaster

8. Our Tradition
We utilize the human elements of passion and feeling to create coffees
that machines alone simply cannot. Each batch is post-blended to
produce the perfect color, carmelization, and composition in our coffees.

9. It takes the best blends…
We welcome you to experience our family and craftsmanship through the art
of coffee, as can only be delivered by Caffé Capri.
to make the best cup.

10. Blends
Mattino Breakfast Blend
Mild, Mellow, Delicate
“A great coffee to start your day”
Northwest House Blend
Sweet, Soft, Winey
“All the flavors of the Northwest”
Sorrento Blend Amalfi Roast
Italian Roast French Roast
Creamy, Fruity, Pungent
“Velvety for your taste buds”
Smooth, Balanced, Nutty
“Enjoy the flavors of the Amalfi Coast”
Rich, Caramelly, Bold
“Satisfies your palate”
Strong, Spicy, Full Body
“Excellent for coffee lovers”
Roast Degree: 40% Roast Degree: 50%
Roast Degree: 60% Roast Degree: 70%
Roast Degree: 80% Roast Degree: 90%

11. Single Serve Cups
Deep, Aromatic Blends with distinct flavor profiles, in a convenient Single Serve Cup.
Finally, a premium single serve option made with the Finest Italian Coffee Blends.
“Caffé Capri has the Best-Tasting
Single Serve Cup on the market.”
• We Roast and Blend our own coffees
for our Single Serve Cups, so we
maintain close control of the product.
• We work closely with a trusted
co-packer to ensure unsurpassed
freshness and quality.
Here’s Why:
Compatible with Keurig® K-Cup® Brewing Systems

12. West Coast - Key Operations
Distributor with Delivery Service, Sales Staff
Delivery Service, Sales Team, and Distributors
Roasting Plant, Delivery Service, Equipment
Technicians, Licensed Stores
Warehouse, Delivery Service and Sales Team
Distributor with Delivery Service, Sales Staff,
Licensed Stores
Warehouse, Delivery Service, Sales Team
Distributor with Delivery Service, Sales Staff,
Licensed Stores
Caffé Capri continues to expand throughout
the West Coast, with focused, strategic
distribution partnerships and operations.
Wenatchee
Images courtesy of Google Maps
* *
*
*
= Licensed Stores
*
Anchorage, AK
Vancouver, BC
Seattle/Federal Way, WA
Wenatchee, WA
Spokane, WA
Portland, OR
Boise, ID

13. Our New Facility
After 28 years in Seattle, we have moved our Roasting Plant twenty minutes South to
Federal Way, WA. Our new facility boasts 40,000 Square Feet of combined
production/warehouse and office space – over twice our old plant’s size. We are ready to
handle our continued market expansion with this great new space.
1949 Balestra Wood Roaster
On-Site Training Facility

14. Grocery and Retail Presence
With a growing base of Licensed Retail Stores and expanding number of
Grocery Stores carrying the Caffé Capri brand, we are poised for even better
market presence and recognition in the near future.
This “Shipper”
contains 40 units,
consisting of 3
separate SKU’s. It
arrives pre-packed
with coffee for fast,
easy display. The
header on top, and
elegant coffee bags
inside, make for an
attractive piece of
off-shelf promotion.

15. Awards
In 1996, a competition in Seattle pitted Puget Sound's "micro roasters" against some of the nation’s
top coffee roasters for a "blind tasting" at McCormick & Schmick’s Seafood Restaurant.
Participating roasters included: Austin Chase Coffee, Boyds Coffee, Caffé Appassionato, Lighthouse
Roaster, Pegasus Coffee, Seattle's Best Coffee, Starbuck’s, Torrefazione Italia and Tully's Coffee.
Out of twelve awards, our coffees won five! We were asked not to compete again, but instead to
judge in future tastings!
REVIEWS
"A Perfect Cup"
-John Hinterberger, Seattle Times
"Best Espresso"
-The Weekly Readers' Poll
"Best Coffee To Contemplate The Meaning Of Life"
-KIRO Radio and Travel Holiday Voting Survey
"Wonderfully Rich And Deep"
-Atlantic Monthly
AWARDS
Official awards won from the N.W. Coffee Tasting:
"Best Overall Coffee Award"
"Best Morning Coffee"
"Best After Dinner Coffee"
"Best Companion For Cognac" (twice)