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Social Media Analytics ,[object Object],Abbi Siler,[object Object],Twitter: @abbisiler,[object Object],Facebook.com/local2social,[object Object],abbi.siler@gmail.com ,[object Object],www.local2social.com,[object Object],local2social,[object Object]
Facebook Insights,[object Object]
Facebook Pages: Insights,[object Object], ,[object Object],[object Object], ,[object Object],[object Object], ,[object Object],[object Object], ,[object Object],[object Object], ,[object Object]
Facebook Pages: InsightsTrends To Watch,[object Object],Don't just glance at this data! Take a closer look & APPLY!,[object Object],What's Your Demographic?,[object Object],   Who's interacting on your page? Males? ,[object Object],    Females? Both? How old are they?,[object Object],    These questions will help you understand how to address your fans/likers. ,[object Object],    Understanding your demographic helps you decide what content to share.,[object Object], Who's "Liking" Your Page?,[object Object],    The demographic of your fans may be different ,[object Object],    than those who actually interact.,[object Object], ,[object Object],This will help you deliver relevant info from your business. ,[object Object]
Why Insights Matter,[object Object],Making effective decisions based on your page's data.,[object Object]
Let’s Look At Facebook Insights,[object Object],www.facebook.com,[object Object]
Twitter Analytic Tools,[object Object],Hootsuite- Let’s take a look at Stats for a social media campaign & new additions to Stats!,[object Object],TwitterGrader.com – created by HubSpot; gives you a score out of 100, can compare to other tweeters.,[object Object],Klout– Let’s take a look at Klout & a few additions to Klout Labs (Bird Brain),[object Object],Tons of Paid Twitter Analysis Tools ( ieJitterJam.com ),[object Object]
The NEW Twitter,[object Object],New Layout,[object Object],Photo & Video Visibility,[object Object],Relative Content Suggestions,[object Object],…Tweet Analytics??!,[object Object],Read: http://mashable.com/2010/09/23/twitter-real-time-analytics/,[object Object]
Website Stats vs Social Media Stats,[object Object],Compare your Google Analytics or whatever site analytics you are using to your Social Media, not common spikes or dips.,[object Object],Because these platforms and your site analytics have different algorithms its likely you will see some differences.,[object Object],Don’t have analytics on your website? YOU NEED SOME!!! ,[object Object]
Just Remember…,[object Object],While its important to note trends & performance of your social media…,[object Object],DO NOT makes meeting a number your ultimate goal!,[object Object],DO NOT lose your creative spark just to get one more like.,[object Object],DO NOT get arrogant, or depressed over the amount of likes or followers you have.,[object Object]
Most Importantly…,[object Object],It’s better to have 50 engaged followers who are sharing, Re-Tweeting, & commenting on your content than 5,000 inactive & uninterested followers who provide zero to your Tweet Stream or Facebook Page.,[object Object]
Thanks So Much!,[object Object],Find Me Online:,[object Object],@abbisiler,[object Object],Facebook.com/local2social,[object Object],Linkedin.com/in/abbisiler,[object Object],abbi.siler@gmai.com,[object Object],slideshare.net/abbisiler,[object Object],www.local2social.com,[object Object]

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