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1. Words - clothing style interpreted
 Masculinity – trousers, ties, broad shoulders, rough or heavy fabrics
 Femininity - skirts, low necklines, defined waist, delicate fabrics
 Dominance - uniforms, oversized shoulders, large hats
 Intelligence - reading glasses, sober colors, briefcase
 Rebellion- extreme clothing and hairstyles, tattoos, piercing, unusual
shoes or no shoes at all.
 Origin- Indicated by town or country clothes
 Wealth - gold jewelery, and gems, clean or new clothes, perfect fit,
fashion conscious, labels/brands, fur, perfume
 Health-sporty clothing and logos, slim figure, sneakers
 Age- simple, body covering, casual, comfortable

2. Elements of design
 Design is when you mix the known elements in new &
exciting ways.
 What are the elements?
1. Silhouette 2. line 3.texture
 What are the ways?
ways in which these elements can be used are called
PRINCIPLES.
1.Repetition 2. rhythm 3. graduation 4. radiation
5.Contrast 6. harmony 7. balance & 8. proportion

3.  Silhouette:
A garment’s shape or outline. There are five
basic shapes.
1. Tubular
2. Bouffant
3. A line
4. Wedge
5. Hour Glass

4. A- line
A dress or skirt silhouette that is narrower at
the top, flaring gently wider toward the
bottom. (resembles an A

5. Language Of Fashion
Abbi Yatir (Amm-01)

6. Tubular
Falls straight up and down

7. Bouffant
flares out in fullness (think ball gown)

8. Wedge
greater width in upper body than lower body

9. HourGlass
equal shoulder and hip width and
exagerated waist indentions

10.  Silhouette:
the overall shape of a garment or a collection
reduced to a basic description, e.g. boxy, A-line..

11. • Line
 Lines – variety of ways to use it
 It can either emphasize or disguise features.
 Creates illusion of narrowness or fullness
vertical horizontal
across

12. Texture
 Material can make or break a style.
 It is both visual and sensual element of design
 Fabric is selected for its compatibility with season

13. Principles of design
 Ways in which elements can be used are called
PRINCIPLES.
1.Repetition 2. rhythm 3. graduation 4. radiation
5.Contrast 6. harmony 7. balance &
8. proportion
 Aesthetic toolkit
By which designers can subtly adjust focus &
focus effect of designs.