Changes in both technology and society have affected the communications and operations of nonprofit organizations. In his presentation, Brian Reich, co-author of Media Rules! provides you with the framework for understanding this dynamic world and overcoming its many challenges.

1. Why Media Rules! And
What You Are Doing
Needs To Change
Arts & Business Council Workshop
March 2, 2009

2. Technology
2

3. Media
3

4. Communities

5. Blogs
38 Pitches B.L. Ochman Brand Tarot Complex Adaptive
90 Mobiles in 90 Days Baby Babble The BrandingWire blog Systems
acleareye.com The Bad Pitch Blog Brandplay Blog Conscientious
Adaptive Path Baseball Analysts brandsizzle Consumers
AdFreak Baseball Musings The BSD Blog Conspicuous
AdScam/The Horror! Beat Blogging Business & Games Content Matters
Advertising Lab Best Ads Ever Business of Green Conversation Starter
Age of Conversation Beth's Blog BuzzMachine Cool Hunting
Al's Journal BIF Speak Center for Citizen Cool Marketing
All Things Digital Billy-Ball-Blog Media: Blog Thoughts
The Alternative Bits cgm Copyblogger
Consumer The Bivings Report Change/Wire Corporate Climate
Amazon Web Services Blog Maverick Chris Heuer's Insytes Response Live
Blog Bloglines | News Church of the CultureJunkie
Andy Sernovitz Bob's Blog Customer Blog the curious shopper
Angry African on the Boing Boing cityofsound Dan Germain
Loose Brand Autopsy CK's Blog Dan Schawbel
Around the Web The Brand Builder Climate Counts DDB Business
Ars Technica the brand builder blog ClipperBlog Communications
ART + science The Brand Elastic Colin Walker DDB Creativity
As If It Matters brand new Collective DDB-Green
AWEARNESS Brand Noise Conversation Digital Design Blog
5

6. More blogs
Digital Design Engadget Global Idea Sandbox Blog
Blog Engage in PR Neighbourhoods ideasonideas
Digital Hive etailology Glowy Box ifocos
Digital Influence Evolution of Security Good Magazine: Influx Insights Weblog
Mapping Project Experience Matters Google Public Policy Innovation Economy
Digital Media and eyecube Blog Innovation Ecosystem
Learning Fast Company Groundswell innovation playground
Digital PR Blog Freakonomics Have Fun • Do Good Inside the Marketers
DIGtrends frog design HELLO, my name is Studio
The Dip by Seth Godin Fruit in my dessert BLOG! Jae Juice
Do You Stand For The Future of Henry Jenkins Jeremiah Owyang
Something? Communities Blog Here Comes Everybody Joel Makower
Doc Searls Weblog Future-Making Serious HHblog: John Hodgman
Donor Power Blog Games Hipervoz Joho the Blog
Downbeatscape Futuristic Play Hitwise Intelligence JoshSpear.com
e.politics The Gate Hotline On Call journal
Earth2Tech GenDigital Houtlust - nonprofit The Juggle
Eco Child's Play GigaOM advertising Katya's Non-Profit
ecomm-a-rama Give Me My Remote How to Change the Marketing Blog
ecorazzi gladwell.com World last100
Edelman Digital Glass House the human network Lifehacker
EducationPR Hypergene MediaBlog Little Red Suit
6

7. still more blogs...
MappingTheWeb The Medium ny:mieg PR Squared
Marc Ambinder MetzMash Ogilvy - 360 Digital Presentation Zen
Marc Andreesen Micro Persuasion Influence Blog PressThink
Marketing Strategy Mission Measurement On Social Marketing PRNewser
Innovation Blog Feed and Social Change The Progress Bar
Marketing Profs Daily Mission to Learn Online Community PSFK
Fix MIT Center for Future Report Pure Thinking
Marketing with Civic Media OnPhilanthropy - ReadWriteWeb
Meaning MobileActive media Rebel Dad
Mashable! Mobilizing Youth OnPhilanthropy - RiverWired Blogs
FishBowlDC mocoNews.net online Robert Reich's Blog
FishBowlLA Modite Osocio Weblog Rosenblumtv
FishBowlNY Movie Marketing Outside Innovation russell davies
GalleyCat Madness paidContent.org sam davidson
MBToolBox Mrs. Gregorton The Paragon Muse Save the Internet Blog
Release Me murketing Personal PR Scobleizer
UnBeige NEA Today Ed Notes Phil's Blogservations Seth's Blog
mediabistro.com: Next Great Thing PhilanthroMedia Shades of Gray
AgencySpy Next: Innovation Tools Philanthropy 2173 Shaping Youth
MediaShift Trends Pogue's Posts Shauna Nicholson
MediaShift Idea Lab Ning Blog PR 2.0 Sixty Second View
Mediavorous Nussbaum On Design PR Blog Jots Skelliewag.org
7

8. and finally, more blogs...
Stu Educated Black TV Decoder
SnackableContent People Like U.S.S. Mariner
The Social Age Stu White People Like Voce Nation
Susan Crawford blog Web Ink Now
The Social Customer
Swarming Media Web Innovators Group
Manifesto
Switchboard, from Webernetting.com
Social Marketing Blog
NRDC Widgetoko
Social Media
Tech Tracks Wild Apricot Blog
Social Media Club
Techdirt WOM, Buzz, Viral
Duct Tape Marketing
Techno//Marketer WOMMA Word Blog
Smart Mobs
Technobabble 2.0 Working Dad
Social Media Marketing techPresident Ypulse
Televisionary
Social Media
textually.org
Optimization
the16thminute
SocialButterfly.
Todd And = Media...
socialmedian
The Tom Peters
The Sports Economist
Weblog
Sports Marketing 2.0
Totally Wired
Springwise New
TreeHugger
business ideas
trendwatching.com
Starbucks Gossip
The TrueTalk Blog
Steve Bridger
the TV addict
8

9. Everything
Has
Changed

10. Users spend an hour and 40 minutes per day online in a typical
weekday, the same amount as they spend watching television.
The average household receives 105 TV channels, compared to 19 in
1985 (and donʼt forget about TiVo).
Over 60% of internet users have changed their mind because of
something they read online.
35% of internet users participate in creating media online.
10

11. 82% of reporters research online while writing a story; 84% would or already
have used blogs as a primary or secondary source for articles.
75% of Internet users participate in some form of social media, up from 56
percent in 2007.
59% of Congressional staff said they prefer to use online resources (such as
Google) when preparing for a vote.
By 2010, an estimated 2/3 of all individual gifts (US) will be contributed online
($80 billion)
11

12. Changing Media Landscape
12

13. Changing Media Landscape
13

14. What you are doing isn’t
working anymore.

15. Technology (and the Internet) has
become an essential part of everyday
life and changed way we relate to
information, and each other.

16. Audiences are more connected,
diverse, and sophisticated than ever
before. We now have greater interest
in, and control over, our information
consumption and experience.

17. These changes drive adoption and
usage of new media – resulting in
different newspaper reading,
television watching and radio listening
habits, as well as new
communications models.
17

18. How people shop and engage brands,
support charitable organizations,
volunteer their time, and the
expectations they hold for how
organizations will act (read:
transparency) also are changing.
18

19. (little m) media rules!
19

20. New York Times 1/22/06
Technology
facilitates the
transfer of
experience

21. There Are Millions Of Uses For Blogs

22. Your phone is for more than calling
People spend more time with their mobile phone
(10-15 hours) than all other media combined

23. Games are for more than playing

24. Everything Is Social

25. It All Begins With Search

26. People Would Rather Listen or Watch

27. Stuff is content too

28. Implications for your work
28

29. Discussion/Questions
www.echoditto.com

30. CONTACT ME
Brian Reich
Principal, EchoDitto
617.417.9436
brian@echoditto.com
twitter.com/brianreich
www.thinkingaboutmedia.com