OpenERP bewijst al geruime tijd succesvol te zijn als opensource bedrijfsapplicatie. In de uiteenzetting zal dieper ingegaan worden op het business model en het succes achter OpenERP. Er wordt ook aandacht geschonken aan de rol die OpenERP speelt in de als maar sterker wordende mobiele wereld.

1. OpenERP
Leading Open Source Management Soft.
Leading Open Source Management Soft.
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2. OpenERP at a Glance...
The #1 Open Source Suite of Business Applications.
– Easy, Modular, Affordable –
The world's leader
1000 installations/day
A fast growing product
1000+ modules in 5 years
A world-wide brand
Partners in 70 countries
Fully Open Source
A strong & active community
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3. One application for every need...
You can deploy one module for a
You can deploy one module for a
simple need or the full integrated ERP.
simple need or the full integrated ERP.
CRM Human Ressources Point-of-Sale Logistic
Leads & Opportunities Timesheets / Attendances Touchscreen Multi-Warehouses
Quotation & Sales Leaves Management Disconnected Mode Push/Pull Flows
Phone Calls Expenses Tracking Fully Integrated Delivery Mgt
Shared Calendar Periodic Evaluations
Revenue Forecasts Recruitment Accounting Purchases
Outlook Plugin Payroll Financial Accounting RfQs
Ecommerce Integration Analytic Accounting Purchase Tender
After-Sales Services Services Management Bank Interfaces Supplier QoS
Project Management Multi-Currencies
Marketing Gantt & Calendars Multi-Charts Manufacturing
Multi-Channel Campaigns Issues Tracker Validation Workflows Multi-Level BoMs
E-Mails templates Contract Management 26 Countries supported Flexible Routings
Website Integration
Dashboards & KPI JIT, Kanban, MTO
Mail Gateway
Document Management Consolidation Full Traceability
Segmentation & Profiling
Workflows Budgets
Template of Report
Integration
...and 1500+ modules more !
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4. Fully Customizable
No heavy development required to customize !
Pict X Pict Y Pict Z
Workflow Designer Screen Designer Report Designer
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6. Some Figures: achieved in 7 years
The most advanced business application suite...
The most advanced business application suite...

 The Product:
The Product:
•• 1500+ modules
1500+ modules
•• 1000 installation per day
1000 installation per day
•• Top References: La Poste,
Top References: La Poste,
Danone,...
Danone,...

 The eco-system:
The eco-system:
•• 500 Partners in 70 countries
500 Partners in 70 countries
•• Around 5000 developers
Around 5000 developers
•• Most active project on
Most active project on
Launchpad (= Ubuntu dev
Launchpad (= Ubuntu dev
plateform)
plateform)
•• 500 leads per day on OpenERP  The Company:
The Company:
500 leads per day on OpenERP
•• 185 employees
185 employees
•• U.S., Belgium, India
U.S., Belgium, India
•• Self Profitable
Self Profitable
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7. Open Source / Free Software
Open Source
Open Source
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8. Open Source: 100%
 Being “open” allows us to grow faster
 Our Open Source Licence is free and allows:
• You can execute the software for free
• You get the source code of the software
• You can modify the software
• You can redistribute the software for free
 The snowball effect:
• People download, modify for their need and redistribute
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9. OpenERP is the wikipedia of the
management software. 50 new
modules are developed every month !
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10. Open Source / Free Software
Our Business Model
Our Business Model
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11. Fast & Low-Costs R&D
Our development capacity is not any more depending on our R&D budget
Our development capacity is not any more depending on our R&D budget
but on the number of customers and partners:
but on the number of customers and partners:
We produce 50 new modules per month !
We produce 50 new modules per month !
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12. Efficient Marketing & Sales
Open Source: a very big visibility at low costs
Google Trends: OpenERP/Netsuite
Google Trends: OpenERP/Netsuite

 Netsuite: Budget Ventes et
Netsuite: Budget Ventes et
Marketing: 80M€
Marketing: 80M€

 OpenERP: Budget Ventes et
OpenERP: Budget Ventes et
Marketing: 200k€
Marketing: 200k€
Visibility of the mark:
Visibility of the mark:
● 400x cheaper, same result !
● 400x cheaper, same result !
High Distribution of the mark A smart sales approach
School & Universities
School & Universities Free as in freedom,
Free as in freedom,
– Ex: France
– Ex: France Not free as in free services !
Not free as in free services !
Linux Distribution:
Linux Distribution:
– Distributed in any bookstore
– Distributed in any bookstore No pre-sales services:
No pre-sales services:
Only good consulting services
Only good consulting services
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13. Open Source / Free Software
But how do we get money ?
But how do we get money ?
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14. Total Cost of Ownership ERP...
If you want to buy SAP or Microsoft
Dynamics
 Total cost of acquisition of proprietary ERP:
o Analysis: 0 – 10%
o Proprietary Licence: 25%
o Services: 65% - 75%
- Trainings, Project Analysis, Developments
 It's a service market, very good for open source
solutions!
-
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15. Proprietary vs Open ERP
Proprietary Business Model (*) Open ERP
25%
25%
15%
20%
45% 45%
20%
32%
20%
8% 5%
30% 30%
Other Support Licences Sales R&D Cost G&A Other Support Sales R&D Cost G&A
Services Maint. Marketing Services Services Maint. Marketing Services
(*) Based on SAP's annual financial report 2008.

16. Summary of our business
 TCO per project reduced by 25% but
o Efficient sales & marketing at low costs (40x)
o Fast growing product (R&D)
o Rapid distribution of the OpenERP TM.
 => 25% less revenues per customer due to the licence:
• But higher margins
• -> 100% growth a year !
-
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17. Open Source / Free Software
And it works...
And it works...
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18. Used by top companies
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19. Our Customer: Danone
“Danone deploys OpenERP massively in their
companies in emerging countries. The
implementation timing is amazing.”
Edouard Dogning
ERP Project Manager, Danone
 Industry: bio food
 Employees: 101000
 Turnover: $17b
 OpenERP Strategy: deploys OpenERP in 164
companies having a turnover bellow 100M€.
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20. Our Customers: Singer
“With OpenERP we have a solution that allows us to
grow in the future. It is stable, flexible, and perfectly
answered our needs.”
Philippe Leruth, President
Singer France SAS
 Industry: Sewing
Machine Manufacturing
 150 PoS in France
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21. Our Customer: The Poste
“OpenERP allows very big benefits in
terms of productivity.”
Olivier Lenoir
Head of IT Infrastructure, The Poste
 Second postal operator in Europe.
 Industry: Mail Distribution
 Employees: 276500
 Turnover: 20 B€
 17000 shops in one country
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22. Demonstration
Demonstration
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23. Demo
 User Interface
• Rich Client
• Web Interface
 Discovering the features
 A full flow:
• Quotation
• Sale Order
• MRP
• Delivery
 Customization
• Screen Designer
• Workflow Designer
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