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Understanding Content Component
          Management

                  Steve Manning
    Principal Consultant, The Rockley Group Inc.
               manning@rockley.com
Agenda
                Briefest intro to TRG
                An introduction to CCM
                The benefits/drivers of CCM
                Some scenarios
                What you need to consider for CCM




©2007, The Rockley Group Inc.
The Rockley Group Inc.



                                    2007




©2007, The Rockley Group Inc.
The Rockley Group sample clients




©2007, The Rockley Group Inc.
Component Content Management
                Is the creation, management, and publication of content
                as individual chunks (components) that can be
                assembled into necessary outputs
                Not based on the outputs i.e., chapters

                Is part of the solution in most of the projects we (TRG)
                work on




©2007, The Rockley Group Inc.
Create components, output ???
                Whatever you want!!!
                Components can be configured and reconfigured for
                different outputs
                Topics are assembled/related to create outputs
                through:
                    Virtual documents
                    Maps (DITA)
                    Directory hierarchies in CM systems
                    Other linking mechanisms




©2007, The Rockley Group Inc.
Why CCM
                Key drivers:
                  Reuse
                  Translation costs
                  DITA
                  Structure




©2007, The Rockley Group Inc.
Reuse
                A definite “Best Practice”
                Reuse content rather than duplicate it
                Focuses revisions to a single instance
                Promotes consistency
                Reduces time to create and maintain content




©2007, The Rockley Group Inc.
Translation costs
                Reduce costs by reusing translated components, just as
                you reuse the source language components
                Reduce timelines by sequencing components through
                the translation process, rather than larger (chapters?)
                chunks
                Save money and time by automating formatting and
                output




©2007, The Rockley Group Inc.
DITA
                A shortcut to get to XML and
                   Topic-based architecture
                   Stucture
                   Reuse
                   Output Automation
                Increasing in popularity and application




©2007, The Rockley Group Inc.
Structure
                Repeatable patterns in content
                   E.g., Procedure (title, description, steps)
                Promotes consistency
                Eases the authoring process




©2007, The Rockley Group Inc.
Benefits
               Faster time to market
               Better use of resources
               Reduced creation, maintenance and production costs
               Consistent and accurate content
               Increased opportunity to innovate
               Decreased costs!!




©2007, The Rockley Group Inc.
Some scenarios where CCM fits
                Hardware documentation
                Software documentation
                Government policy and procedure
                Flight menus




©2007, The Rockley Group Inc.
Hardware documentation
                Products in a single product line have lots of common
                information, currently duplicated
                Translation costs soaring as languages are added




©2007, The Rockley Group Inc.
Hardware documentation solution
                CCM
                Topic-based approach
                Tremendous savings in translation costs




©2007, The Rockley Group Inc.
Software documentation
                Content duplicated across products
                Content duplicated across outputs (user guides, help,
                marketing)
                Collaborative authoring on all outputs




©2007, The Rockley Group Inc.
Software documentation solution
                CCM
                Topic-based approach
                Defined structures for consistency
                Using conditional text to output to user guides, help,
                and marketing from a single topic base




©2007, The Rockley Group Inc.
Government policy and procedure
                All information published on the web and in PDF
                Different audiences require different subsets of content
                - content is copied and pasted to create these varients
                Too many different formats required
                Huge amount of boilerplate (like contact information)
                duplicated
                Translation time consuming




©2007, The Rockley Group Inc.
Government policy and procedure solution
                CCM
                Topic based approach – DITA
                Each different audience gets a different DITA map
                Maps point to required topics from a library of topics
                Output to HTML and PDF automated




©2007, The Rockley Group Inc.
Flight menus
                Menus are printed for food service (first class and
                executive – of course!!) for all flights (hundreds)
                There are 4 “cycles” repeated throughout the year (Jan,
                May, Sept) use the same cycle
                Menus comprise food, wine, and miscellaneous items
                Items can appear on any number of menus
                Menus are copied and pasted
                Changes are time consuming (gotta find where items
                are reused)
                Formatting is time consuming (gotta fix every time you
                change an item)
                Timelines are being squeezed (more decisions being
                made at the last minute)

©2007, The Rockley Group Inc.
Flight menus solution
                CCM
                Each food item is maintained as a single component
                Recipes point to required food items
                Cycles point to related menus
                CM system helps manage the relationships between
                cycles and menus, as well as recipes and food items
                First pass at formatting is automated, required only fine
                adjustments for output




©2007, The Rockley Group Inc.
What you need to consider
Success is in the analysis
                A successful implementation begins with a thorough
                analysis of your organization issues and needs




©2007, The Rockley Group Inc.
Analyzing the content life cycle
                Content is developed in many different ways, by many
                different people, and by many different departments.
                Development may follow a predefined process or it
                may not, and if there is an established process, it may
                differ from department to department.
                You need to examine your content life cycle and any
                issues associated with it.




©2007, The Rockley Group Inc.
Perform a content audit
                A content audit is an accounting of the information in
                your organization.
                The purpose of a content audit is to analyze how
                content is used, reused, and delivered to its various
                audiences.
                You need to understand how information—as well as
                the processes to create it—can be unified, eliminating
                the “cut and paste” method many authors employ in
                their attempt to unify content wherever possible.




©2007, The Rockley Group Inc.
Create a content model
                Consistent structure is vital!!!
                Create a structural model of your content that clearly
                describes the components and structure
                E.g.,
                   Menu
                      Flight
                      Region
                      Food Items
                   Food Item
                      Name
                      Description
                      …

©2007, The Rockley Group Inc.
Create a metadata model
                You cannot reuse what you can’t find!!!
                Understand how authors will search for content to be
                reused
                Create a metadata/taxonomy strategy that ensure you
                will be able to find and reuse content




©2007, The Rockley Group Inc.
Tools and technology
                XML??
                DITA???
                Authoring
                Content Management
                Delivery/publishing




©2007, The Rockley Group Inc.
XML??
                You can take a component-based approach without
                XML, but it might be more difficult
                XML give you:
                  Structures
                  Separation of content and format
                Can take some time to implement
                Has a learning curve!!




©2007, The Rockley Group Inc.
DITA???
                Very popular
                A nice shortcut to XML
                Structures may not be sufficient
                Has a learning curve
                No so easy to deal with (customize) stylesheets!!!




©2007, The Rockley Group Inc.
Authoring
                There are some excellent XML tools with varying
                degrees of support for DITA
                Key functionality
                   Ease of use
                   Map/virtual document creation
                   Tag entry
                   Metadata entry




©2007, The Rockley Group Inc.
Content Management
                Lots of CM systems to support CCM
                Both installed and hosted (SaaS)
                Key functionality
                   Integration with editors
                   Where used reporting
                   Link management
                   Graphics management
                   Metadata management
                   Search mechanisms
                   Workflow
                   Publishing integration

©2007, The Rockley Group Inc.
Delivery/publishing
                Very important – your job is to deliver pdf, help, etc.,
                not just components
                Key functionality
                   Integration with editors/CM
                   Output formats supported
                   Generation of TOCs, Indexes, Xrefs, related topics
                   Automation (hands off!!)
                   Standards (open source)




©2007, The Rockley Group Inc.
Final questions?

     Steve Manning

 The Rockley Group Inc.


   www.rockley.com


 manning@rockley.com

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Understanding Content Component Management

  • 1. Understanding Content Component Management Steve Manning Principal Consultant, The Rockley Group Inc. manning@rockley.com
  • 2. Agenda Briefest intro to TRG An introduction to CCM The benefits/drivers of CCM Some scenarios What you need to consider for CCM ©2007, The Rockley Group Inc.
  • 3. The Rockley Group Inc. 2007 ©2007, The Rockley Group Inc.
  • 4. The Rockley Group sample clients ©2007, The Rockley Group Inc.
  • 5. Component Content Management Is the creation, management, and publication of content as individual chunks (components) that can be assembled into necessary outputs Not based on the outputs i.e., chapters Is part of the solution in most of the projects we (TRG) work on ©2007, The Rockley Group Inc.
  • 6. Create components, output ??? Whatever you want!!! Components can be configured and reconfigured for different outputs Topics are assembled/related to create outputs through: Virtual documents Maps (DITA) Directory hierarchies in CM systems Other linking mechanisms ©2007, The Rockley Group Inc.
  • 7. Why CCM Key drivers: Reuse Translation costs DITA Structure ©2007, The Rockley Group Inc.
  • 8. Reuse A definite “Best Practice” Reuse content rather than duplicate it Focuses revisions to a single instance Promotes consistency Reduces time to create and maintain content ©2007, The Rockley Group Inc.
  • 9. Translation costs Reduce costs by reusing translated components, just as you reuse the source language components Reduce timelines by sequencing components through the translation process, rather than larger (chapters?) chunks Save money and time by automating formatting and output ©2007, The Rockley Group Inc.
  • 10. DITA A shortcut to get to XML and Topic-based architecture Stucture Reuse Output Automation Increasing in popularity and application ©2007, The Rockley Group Inc.
  • 11. Structure Repeatable patterns in content E.g., Procedure (title, description, steps) Promotes consistency Eases the authoring process ©2007, The Rockley Group Inc.
  • 12. Benefits Faster time to market Better use of resources Reduced creation, maintenance and production costs Consistent and accurate content Increased opportunity to innovate Decreased costs!! ©2007, The Rockley Group Inc.
  • 13. Some scenarios where CCM fits Hardware documentation Software documentation Government policy and procedure Flight menus ©2007, The Rockley Group Inc.
  • 14. Hardware documentation Products in a single product line have lots of common information, currently duplicated Translation costs soaring as languages are added ©2007, The Rockley Group Inc.
  • 15. Hardware documentation solution CCM Topic-based approach Tremendous savings in translation costs ©2007, The Rockley Group Inc.
  • 16. Software documentation Content duplicated across products Content duplicated across outputs (user guides, help, marketing) Collaborative authoring on all outputs ©2007, The Rockley Group Inc.
  • 17. Software documentation solution CCM Topic-based approach Defined structures for consistency Using conditional text to output to user guides, help, and marketing from a single topic base ©2007, The Rockley Group Inc.
  • 18. Government policy and procedure All information published on the web and in PDF Different audiences require different subsets of content - content is copied and pasted to create these varients Too many different formats required Huge amount of boilerplate (like contact information) duplicated Translation time consuming ©2007, The Rockley Group Inc.
  • 19. Government policy and procedure solution CCM Topic based approach – DITA Each different audience gets a different DITA map Maps point to required topics from a library of topics Output to HTML and PDF automated ©2007, The Rockley Group Inc.
  • 20. Flight menus Menus are printed for food service (first class and executive – of course!!) for all flights (hundreds) There are 4 “cycles” repeated throughout the year (Jan, May, Sept) use the same cycle Menus comprise food, wine, and miscellaneous items Items can appear on any number of menus Menus are copied and pasted Changes are time consuming (gotta find where items are reused) Formatting is time consuming (gotta fix every time you change an item) Timelines are being squeezed (more decisions being made at the last minute) ©2007, The Rockley Group Inc.
  • 21. Flight menus solution CCM Each food item is maintained as a single component Recipes point to required food items Cycles point to related menus CM system helps manage the relationships between cycles and menus, as well as recipes and food items First pass at formatting is automated, required only fine adjustments for output ©2007, The Rockley Group Inc.
  • 22. What you need to consider
  • 23. Success is in the analysis A successful implementation begins with a thorough analysis of your organization issues and needs ©2007, The Rockley Group Inc.
  • 24. Analyzing the content life cycle Content is developed in many different ways, by many different people, and by many different departments. Development may follow a predefined process or it may not, and if there is an established process, it may differ from department to department. You need to examine your content life cycle and any issues associated with it. ©2007, The Rockley Group Inc.
  • 25. Perform a content audit A content audit is an accounting of the information in your organization. The purpose of a content audit is to analyze how content is used, reused, and delivered to its various audiences. You need to understand how information—as well as the processes to create it—can be unified, eliminating the “cut and paste” method many authors employ in their attempt to unify content wherever possible. ©2007, The Rockley Group Inc.
  • 26. Create a content model Consistent structure is vital!!! Create a structural model of your content that clearly describes the components and structure E.g., Menu Flight Region Food Items Food Item Name Description … ©2007, The Rockley Group Inc.
  • 27. Create a metadata model You cannot reuse what you can’t find!!! Understand how authors will search for content to be reused Create a metadata/taxonomy strategy that ensure you will be able to find and reuse content ©2007, The Rockley Group Inc.
  • 28. Tools and technology XML?? DITA??? Authoring Content Management Delivery/publishing ©2007, The Rockley Group Inc.
  • 29. XML?? You can take a component-based approach without XML, but it might be more difficult XML give you: Structures Separation of content and format Can take some time to implement Has a learning curve!! ©2007, The Rockley Group Inc.
  • 30. DITA??? Very popular A nice shortcut to XML Structures may not be sufficient Has a learning curve No so easy to deal with (customize) stylesheets!!! ©2007, The Rockley Group Inc.
  • 31. Authoring There are some excellent XML tools with varying degrees of support for DITA Key functionality Ease of use Map/virtual document creation Tag entry Metadata entry ©2007, The Rockley Group Inc.
  • 32. Content Management Lots of CM systems to support CCM Both installed and hosted (SaaS) Key functionality Integration with editors Where used reporting Link management Graphics management Metadata management Search mechanisms Workflow Publishing integration ©2007, The Rockley Group Inc.
  • 33. Delivery/publishing Very important – your job is to deliver pdf, help, etc., not just components Key functionality Integration with editors/CM Output formats supported Generation of TOCs, Indexes, Xrefs, related topics Automation (hands off!!) Standards (open source) ©2007, The Rockley Group Inc.
  • 34. Final questions? Steve Manning The Rockley Group Inc. www.rockley.com manning@rockley.com