2. PlayBox Technology – Mission Statement
“To be the acknowledged leader in providing professional
communications and information technology solutions by working
with broadcasters and corporate organisations throughout the world
and helping them realise their full potential from a company that is
dedicated to the research, design, development and provision of the
best products, systems, solutions and services to help each client
maximise their success ”

3. PlayBox Technology – Presentation Agenda
PlayBox Technology – History and Milestones
PlayBox Technology – Corporate Background – About Us
PlayBox Technology – Technology and Sales Achievements
PlayBox Technology – CSF’s, USP’s, KPI’s, ROI and S&O’s
PlayBox Technology – Worldwide Partners and Users
PlayBox Technology - Playout Automation References
PlayBox Technology – Short, Mid and Long Term Goals
PlayBox Technology – Products and Solutions
PlayBox Technology – Complete Workflow Solutions

4. PlayBox Technology – History and Milestones
1994 – Launch of SubtitlePlus – Subtitle Preparation & Insertion
1999 – Launch of AirBox – IT Based Playout Automation Systems
2002 – Installed Base of 250 TV Playout Channels
2002 – Start of International Distribution – Now 100 Dealers in 80 Countries
2003 – Launch of TitleBox – Interactive CG & Channel Branding System
2003 – Installed Base of 500 Playout and Branding Channels
2004 – Installed Base of 1,000 Playout and Branding Channels
2005 – Installed Base of 2,000 Playout and Branding Channels
2006 – HD Support for All PlayBox Technology Products
2006 – Launch of DVB ASI/IP Playout & DVB Multiplexing
2006 – Launch of PlayBox Technology with 6 Worldwide Country Offices
2006 – Installed Base of 3,000 Playout and Branding Channels
2007 – Installed Base of 4,000 Playout and Branding Channels
2008 – Installed Base of 5,500 Playout and Branding Channels
2009 – Installed Base 0f 7,500 Playout and Branding Channels
2009 – Sales of 100 to 200 New Channels per Month

5. PlayBox Technology – Installed Base of Channels
Installed Base of Playout and Branding Channels
"Playout in a Box" Market Leader
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

6. PlayBox Technology – About PlayBox Technology
• Commercial Headquarters Based in the Hertfordshire, UK
• R&D Centre Based in Sofia, Bulgaria
– General Manager- Mr.Vassil Leftrov
• PlayBox Sales and Support Offices Established in:
– Adria (Serbia), AsiaPacific (Malaysia), Germany
– India – Head Office in New Delhi
• Branch Offices in Mumbai, Hyderabad & Kolkatta
• Country Manager- Mr.Rajiv Puri
– Romania, Turkey, UK & USA (Atlanta and Los Angeles)
• PlayBox Joint Venture Sales & Support Office in:
– Latin America
• Reseller Network of Over 100 Dealers in 80 Countries
• Sales in Over 100 Countries
• Over 130 PlayBox Staff Worldwide
• Over 15,000 Trained PlayBox Operators in 100 Countries
• 27 OEM Partners Using PlayBox Technology as Part of Their Own Applications.

7. PlayBox Technology – Technology and Sales Achievements
Technology Achievements
Universal Playout and Streaming Engine with Any Source Any Output
Real-Time MPEG Remultiplexing Engine for Efficient Handling of Live Streaming Video
Ultra High-Quality Dynamic Graphics Engine with On-the-Fly Content Updating
MCR in a Box Playout Server with Graphics and Automation for Simple Integration
Hardware Independent Based on Standard State-of-the-Art IT Technology
Unique Technical Support Model with Top Level Support from Global R&D HQ within a day
Sales Achievements
Over 9,500 Channels Worldwide Powered by PlayBox Technology
11 Country Offices in 8 Countries – 1 Representative Office – 100 Dealers in 80 Countries
Over 15,800 Licenses Sold of Various PlayBox Technology Workflow Modules
27 OEM Partners Using PlayBox Technology as Part of Their Own Applications
Sales Achievement Strategy
Cost Effective – High Reliability – Flexible – Scalable – Easy to Learn – Simple to Use
Solutions Available for SD, HD and DVB (ASI/IP) Streaming
Many Workflow Solutions to Fit Client Workflow Requirements

8. PlayBox Technology – CSF, USP, KPI, ROI, SO
CSF’s – Critical Success Factors
Experience Gained with Over 9,500 Systems Sold Worldwide
Dynamic, Innovative, Entrepreneurial and Highly Focused
Business Intelligence – Listen, Digest & Action
Self Financing and Invest into R&D with Controlled Growth
Strong Resources – Best Practice
USP’s – Unique Selling Proposition
“Number 1” Playout in a Box Manufacturer
PlayBox Technology Sales and Support Offices Worldwide
100 Dealers in 80 countries
Fully Integrated System with Automation, Server, CG, Graphics – MCR in a Box
Fully Scalable – Adding Components or Playout Channels
Three Types of Solutions – SD, HD and ASI/IP Streaming
Unique Support Model – PlayBox Doctor – Global Support within 1 Day
Very Good Price / Performance Ratio

9. PlayBox Technology – CSF, USP, KPI, ROI, S&O
KPI’s – Key Performance Indicators
Very Good Market Position (Market Share and Client Positioning)
Very High Relative Quality (High Price / Performance Ratio)
Low Cost – High Performance and High Reliability
Very High Innovation Rate and Products to Market
High Sales Results in Greater Understanding of the Business as a Whole
Entrepreneurial Behaviour (Spotting Opportunities)
Awareness of External Challenges, Emerging Business Opportunities & Strategies
Profits Used for Growth of Company
ROI – Return on Investment
Solutions are Easy to Amortise Over 1 to 3 Years
Hardware is Based on IT COTS (Commercial off-the-shelf) Low Capital Costs
Non-Proprietary Hardware = High Reliability and Low maintenance & Support Costs
Low capital Cost Plus Low Support Costs = Low Cost of Ownership
High Reliability = High “on-air” Availability = Maximisation of Revenue Streams
Scalability Enables Clients to Expand On Demand without Starting Afresh
Low Incremental Expansion Costs

10. PlayBox Technology – CSF, USP, KPI, ROI, S&O
Strengths
Years of Experience in High Quality, Low Cost, High Volume Sales
Well Known with a Good Image for High Reliability and Low Cost
Country Sales and Support Offices with Strong and Trained Dealer and SI Network
Self Funded with Adequate Financial Resources
Product Innovation Skills Including SD, HD and DVB (IP/ASI) Streaming and DS
Price Point is Favourable to Corporate Broadcasters and Educational Organisations
Management is Committed and Confident with Distinctive Competencies
Opportunities
Entering New Markets with Streaming and Digital Signage
Expanded Innovation and Product Line with Solutions Like DVB Streaming
Falling Trade Barriers and More Worldwide Sales and Support Offices
Complacency of Competitors to Embrace Future Technology
Embracing of Emerging New Technologies
Customers Have Urgent Need for Cost Saving Solutions
Very High Second Sale Success Rate

11. PlayBox Technology – Partner Companies

12. PlayBox Technology - Playout Automation References
Crawford Communications, Inc., USA
PlayBox Technology has supplied 28 AirBox playout Channels to Crawford Communications, Inc of Atlanta, Georgia, one of the largest Broadcast in United States of America,
these channels are used for both SD and HD playout .
“ We soon discovered that PlayBox has rock solid reliability and proved to be extremely easy to integrate in any workflow. The fact that we can provide a completely,
customized, automated and redundant back up solution to our client at a price point less than PlayBox competition is great safety net.
When our client are in a disaster recovery situation the last thing they need to worry about is another outage. “
Donald Rodd
Vice President of Engineering & Technical Operations
Crawford Communications, Inc., U.S.A.
NOORSAT Company W.L.L., Manama, Kingdom of Bahrain
PlayBox Technology has provided a complete workflow solution for 30 fully redundant ASI streaming channels with Graphics for the NOORSAT Global Satellite Communications. NOORSAT
is a satellite service provider for the Arab World.
Orbit Communications Company WLL, SatCom, Kingdom of Bahrain
The world's first fully digital, multi-channel, multilingual, pay television service broadcasting to the Middle East and North Africa.
Orbit Communications is using PlayBox Technology solutions to playout 12 fully redundant channels. The PlayBox workflow comprises integrated solutions that provide a
high degree of automation and security of playout.
TURKVISION Platform of ICT, Turkey
“I find PlayBox very valuable and a very reliable system.We started with 2x channels and now have 20 TV Channels playing out from 20 AirBox servers. Other systems are
available, but they do not specifically meet my requirements to the level of PlayBox.
I now play all my channels for the fraction of the usual price in the market and have peace of mind dealing with a well established organization with always available
customer support”.
Onder Havuzlu
Managing Director
ICT/Profen, Turkey

13. PlayBox Technology - Playout Automation References
GlobeCast / Overon, Spain
“Thank you for such great products and for, no problems. It is so refreshing to see someone who truly believes in its product and continues to tcontinuing to keep us informed
of updates on a regular basis. We operate more than 40 PlayBox systems and all of them work perfectlyruly improve it”
Alexander Harkenthal
Manager IP TV
GlobeCast / Overon, Spain
Thaicom, Thailand (Shin Satellite Public Company)
Thaicom provides playout and uplink services to private and governmental broadcasters to countries that come under the Thaicom footprint that covers Asia, Australasia,
Africa, the Middle East and most of Europe.
On Thaicom there are currently playing out 15 Pakistan TV channels using PlayBox Technology solutions, 10 Thai TV channels and 6 Indian TV channels
Telenor, Bulgaria
Telenor Satellite Broadcasting provides fixed satellite communication and uplink services for data and remote Internet
applications together with VSAT and broadband services in Europe and the Middle East. Telenor are playing out 12 channels using PlayBox Technology solutions, these are
M SAT, Diema+, Diema Family, Diema2, MM, Planeta TV, Rodina, City TV, TV SKAT, BGTV and Tiankov TV.
RRSat - Global Communications Network Ltd. (NASDAQ RRST), Israel
RRSAT has invested in more than 25 PlayBox Technology servers, which are being rented to RRSAT customers and operated remotely. More than 10 other TV channels
have placed their own PlayBox playout servers in RRSAT on a collocation basis.
“Excellent product, does exactly what you need it to. As a Satellite Operator I had numerous initial questions about PlayBox, and required some guidance in tailoring the
solutions to my exact needs. I received outstanding customer service within hours (if not minutes) of requesting support. I highly recommend PlayBox to any individual or
business entities”.
Shlomi Izkovitz, Deputy VP Sales & Marketing
RRSat - Global Communications Network Ltd.
(NASDAQ RRST), Israel

14. PlayBox Technology – Recent Worldwide Users

15. PlayBox Technology – Some India, Nepal & Srilanka Users

16. PlayBox Technology – World Representation – EUROPE

17. PlayBox Technology – World Representation – M.E. & FAR EAST

18. PlayBox Technology – World Representation – AFRICA

19. PlayBox Technology – World Representation – NORTH AMERICA

20. PlayBox Technology – World Representation – SOUTH AMERICA

21. PlayBox Technology – World Representation – AUSTRALIA

22. PlayBox Technology – Short, Mid and Long Term Goals
Short Term Goals
Promote Sales of DVB Streaming and HD
Create Partnerships with Corporate and Blue Chip Broadcasters and System Integrators
Promote Digital Signage (DS) with Focused Sales and Marketing
Establish PlayBox Technology Sales and Support Offices Worldwide
Mid Term Goals
Establish PlayBox Technology as the Reference Playout & DS Provider
Expand PlayBox Technology Sales and Support Offices Worldwide
Open PlayBox Technology Franchise Sales and Support Offices Worldwide
Educate and Train More PlayBox Technology Dealers and System Integrators
Long Term Goals
Continued Expansion and Growth of PlayBox Technology Offices Worldwide
Form Strategic Partnerships with Corporate Organisations
Ultimate Goal
Establish PlayBox Technology as #1 Playout and Digital Signage Provider

23. PlayBox Technology – TV Automation Products – SD, HD and DVB
Main TV Automation Products for SD, HD and DVB
AirBox – Universal Content Playout with Automation and Logo
AirBox DVB Streamer – Universal Content Streaming Playout with Automation (DVB)
TitleBox – Interactive CG with Animation
TitleBox Preparation – Preparation of TitleBox Templates and Projects etc.
CaptureBox – Manual, Scheduled and Tape Ingest with Batch Capture
CaptureBox Streamer – Automated Encoding and IP/ASI Streaming of Ingest Feed (DVB)
TimeShiftBox – Selectable Time Shifts from +1 Minute to +1 Hour to +1 Week or More
DVB Muxer – Flexible DVB Multiplexer with PSI / SI Generator (DVB)
ListBox – Playlist and Run List Creation and Editing
DataBox – Content Management SQL Database
SafeBox – Automatic Content Management
SubtitlePlus – Open and DVB Multi Language / Multi Channel Subtitle Preparation and Insertion
Metus MAM – Media Asset Management System to Manage and Organise Media
NewsAir - Complete Solution to Manage News Preparation and Delivery
AlarmBox – Alarm Monitoring and Alert System via Email, SMS, SNMP, GPI etc.
μPlay - Cost Effective Playout with CG & Graphics for AV & DS Markets

24. PlayBox Technology – Popular Workflow Solutions
PlayBox Technology Has a Proven Track Record for:
Start-Up TV Channels Remote Head-End / Up-Link Playout
Transition to Digital Channels Multi-Channel Playout Centres
Disaster Recovery Channels Multi-Channel Advert Replacement
Tapeless Broadcasters Single and Multi-Channel Time Delay
IPTV Playout Centres DVB Workflow Solutions
PlayBox Technology Has Delivered Solutions for:
International Broadcasters National Broadcasters
Regional Broadcasters Local Broadcasters
Satellite Broadcasters Interactive Music Channels
Start-Up TV Channels Up-Link Centres
SMS2TV, Voting & Gaming Channels IPTV Channels
Scalable TV Channels Webcasters
Thematic TV Channels Multi Language Channels
TV to Mobile Channels Multi Subtitle Channels
Corporate Facilities Cable TV Channels

26. PlayBox Technology – Contact Information
PlayBox Technology Ltd. Commercial HQ PlayBox Technology Ltd. R&D Centre
tel. +44 1707 66 44 44 tel. +359 2 970 30 50
e-mail sales@playbox.tv e-mail support@playbox.tv
www.playbox.tv www.playbox.tv
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PlayBox Technology Adria PlayBox Technology Romania
tel. + 381 11 3117286 tel. +4 031 106 5115
e-mail sales.adria@playbox.tv e-mail sales.ro@playbox.tv
PlayBox Technology Asia Pacific PlayBox Technology Turkey
tel. +60 12 288 0760 tel. +90 216 3379402
e-mail sales.asia@playbox.tv e-mail sales.tr@playbox.tv
PlayBox Technology Germany PlayBox Technology UK
tel. +49 2233 969 7562 tel. +44 1707 66 44 44
e-mail sales.germany@playbox.tv e-mail sales.uk@playbox.tv
PlayBox Technology India (New Delhi) PlayBox Technology USA (West Coast)
tel. +91 11 41651607/08/09 tel. +1 404 424 9283
e-mail sales.india@playbox.tv e-mail sales.usa@playbox.tv
PlayBox Technology India (Mumbai) PlayBox Technology USA (East Coast)
tel. +91 22 40166465/66 tel. +1 404 856 4950
e-mail sales.india@playbox.tv e-mail sales.usa@playbox.tv
PlayBox Technology India (Hyderabad) PlayBox Technology Latin America (Sales Office)
e-mail sales.india@playbox.tv tel. +598 2 2083924
e-mail sales.la@playbox.tv