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Steve Jobs advised Google CEO against 'becoming'
Microsoft
Bloomberg | Oct 24, 2011, 10.37AM IST

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Read More: Walter Isaacson | Tim Cook | Steve Jobs | Smartphones | Microsoft | Mark Zuckerberg | Larry
Page | Jonathan Ive | Google | Eric Schmidt | Apple
                                                                    SAN FRANCISCO: Apple Inc co-founder Steve
            1              0            0            0              Jobs urged Google Inc Chief Executive Officer
                                                                    Larry Page to sharpen the company's focus and
       Recommend
                                                                    cut products that put it at risk of becoming like             LATEST NEWS
                                                                    Microsoft Corp, according to a biography of
                                                                                                                                   IN THIS SECTION            ENTIRE WEBSITE
                                                                    Jobs.
                                                                                                                                   Did Jobs steal the Jonathan Ive's limelight?
                                                                    While Jobs was a vigorous competitor, he also                  LG's new phone aims to beat Apple, Samsung
                                                                    came to view himself as an elder statesman with
                                                                                                                                   Steve Jobs was not 'warm and fuzzy': Biograph
                                                                    a responsibility for giving advice to Google's
                                                                    Page, Facebook Inc CEO Mark Zuckerberg and                                                       » MORE FROM THIS S
                                                                    other emerging technology executives, according
                                                                    to "Steve Jobs," an authorized biography by
                                                                    Walter Isaacson and published by CBS Corp's
                                                                    Simon & Schuster. It goes on sale October 24.
 Google CEO Larry Page

                                                                                                                                                 The World's Largest Matrimonial Servic
"I described the blocking and tackling he would have to do to keep the company from getting
                                                                                                                                   Looking for      Age
flabby or being larded with B players," Jobs said of the meeting with Page this year in his living                                 Bride             18 - 24
room. "Figure out what Google wants to be when it grows up. It's now all over the map. What are
the five products you want to focus on? Get rid of the rest, because they're dragging you down.
They're turning you into Microsoft."
                                                                                                                                          Best Matches | Most Responses | Fully Secure

Page, a co-founder of Google, sought the advice earlier this year, soon after he was named
successor to Eric Schmidt.
                                                                                                                                             The Times of India
Jobs told Isaacson that his first impulse was to refuse the request. Jobs had grown incensed over                                                 Like        1,450,213
Google's foray into smartphones, a market Apple entered in 2007 with the iPhone. Jobs then
reflected on how Hewlett-Packard Co co-founder William Hewlett had helped him earlier in his
career.

Jobs said he intended to advise other executives in the succeeding months.

Zuckerberg's generation "I will continue to do that with people like Mark Zuckerberg, too,"
Jobs said. "That's how I'm going to spend part of the time I have left. I can help the next
                                                                                                                                  MOST POPULAR
generation remember the lineage of great companies here and how to continue the tradition. The
Valley has been very supportive of me. I should do my best to repay." Jobs died on October5.                                       READ       COMMENTED            SHARED

                                                                                                                                   IN THIS SECTION        |       ENTIRE WEBSITE
The biography, based on more than 40 interviews with Jobs, also gives fresh insight into the
executive's early interaction with Tim Cook, who later succeeded him as CEO and is now running                                     Steve Jobs was not 'warm and fuzzy': Biograph

the world's most valuable technology company.                                                                                      Steve Jobs got the last laugh everytime
the world's most valuable technology company.                                                              Steve Jobs got the last laugh everytime

                                                                                                           Tablet sales: Android gains at iPads' expense
Cook, after joining Apple Inc in 1998, quickly gained the trust of Jobs, who had recently taken
back control of the company. Jobs initially oversaw supply chain after he returned to Apple in             Tim Cook has same vison as me: Steve Jobs
1997 following a 12-year hiatus. By turning that responsibility over to Cook, Jobs was able to
focus on product vision and broader strategy, instead of the nitty-gritty of manufacturing and
purchasing the parts needed to build a growing array of products.                                         VIDEOS

Confidence in Ive "I trusted him to know exactly what to do," Jobs told Isaacson. "He had the
same vision I did, and we could interact at a high strategic level and I could just forget about a lot
of things unless he came and pinged me."
                                                                                                          Pak releases        'Agnivesh's
The book, purchased by Bloomberg, also highlights the central role played by Jonathan Ive,                Army                charges
                                                                                                          helicopter          baseless'
senior vice president of industrial design. Jobs considered Ive, who goes by Jony, his "spiritual
partner" who was vital to product development, according to the book. Jobs said he set up Apple
so that nobody could tell Ive what to do.


"He understands what we do at our core better than anyone," Jobs said of Ive. "If I had a spiritual
partner at Apple, it's Jony."

Jobs said he and Ive typically dreamed up Apple products, often having lunch together and                City
collaborating on designs in Ive's studio at Apple's Cupertino, California, campus. Cook, the son          Woman raped at Delhi hotel
of a shipyard worker, oversaw Apple during Jobs's three medical leaves as he battled a rare form          Man suspects wife of two-timing, kills her
of cancer that eventually claimed his life.
                                                                                                          5-yr-old abducted, raped in Jaipur

Jobs on 'mission' When Jobs came back from his first medical leave in 2004, he was "on a                 India
mission," Cook told Isaacson.
                                                                                                          Kalam as Kudankulam pacifier?
                                                                                                          Anti-Nuclear plant stir hits Kudankulam econo
"Even though he was now running a large company he kept making bold moves that I don't think
anybody else would have done," Cook said.                                                                 Land grab case filed against Great Khali


                                                                                                         World
When Jobs hired Cook away from Compaq Computer, Jobs was pressing the company to build
so-called just-in-time factories, where products are built as orders come in, limiting the amount         Bizarre Karzai bats for Pakistan
of inventory sits on shelves, which can hurt financial results.                                           Tunisians vote in first free elections
                                                                                                          British univerity shuts over degree row
"I knew what I wanted and I met Tim, and he wanted the same thing," Jobs said.
                                                                                                         Sports
Cook sliced the number of key Apple suppliers to 24 from 100 and persuaded them to cut better             India register another win over England
financial deals or risk losing Apple's business, according to the book. He also closed 10 of the          Formula One: Drive fast and drive safe
company's 19 warehouses to limit where inventory could build up. By September 1998, Cook had
                                                                                                          Aaron arrives in quick time in India
cut inventory down to six days, from about a month.

Cook avoids limelight Cook, who majored in industrial engineering at Auburn University and
earned a master's of business administration from Duke University, said he knew within five
minutes of meeting with Jobs that he wanted to work for Apple.

"My intuition told me that joining Apple would be a once- in-a-lifetime opportunity to work for a
creative genius," Cook said. "Engineers are taught to make a decision analytically, but there are
times when relying on gut or intuition is most indispensable."

The book paints a picture of Cook as someone who thrived under Jobs because he was calm and
decisive, while shunning the limelight.

"Some people resent the fact that Steve gets credit for everything, but I've never given a rat's a**
about that," Cook said. "Frankly speaking, I'd prefer my name never be in the paper." Another
key to Cook's success was learning when and how to disagree with Jobs.


"I realized very early on that if you didn't express your opinion, he would mow you down," Cook
said. "He takes contrary positions to create more discussion, because it may lead to a better
result. So if you don't feel comfortable disagreeing, then you'll never survive."                          Hot on the Web

While handling day-to-day operations while Jobs was away for a liver transplant in 2009, Cook                               Hot video: Girl's se
said during a conference call that Apple would thrive whoever is at the helm. When he heard the                             bedroom moves!
remarks, Jobs didn't know whether to be "proud or hurt that it might be true," Isaacson wrote.
                                                                                                             MJ's secrets revealed by friend
MJ's secrets revealed by friend
When Jobs returned from getting his transplant in Memphis that year, Ive and Cook met him at                                              Spotted: Pregnant Celina Jaitley

the airport.                                                                                                                              Watch: Sofia Hayat's hot bikini shoot
                                                                                                                                                                   » More from Hot On Th
Steve Jobs Passed Away - Who He Was, What He Did And How He Did It. Here Is His Story. :
www.thegrio.com/news/apple
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Steve jobs advised google ceo against 'becoming' microsoft the times of india

  • 1. Indiatimes | The Times of India | The Economic Times | More Like 1M | Log In | Join | ADVERTISEMENT The Times of India Hardware Home City India World Business Tech Sports Entertainment Life & Style Women Hot on the Web NRI Photos Times Now Videos LIVE TV News Personal Tech Careers Enterprise IT Social Media TechToon Software & Services Hardware Internet Telecom Movements Outsourcing You are here: Home » Tech » News » Hardware Steve Jobs advised Google CEO against 'becoming' Microsoft Bloomberg | Oct 24, 2011, 10.37AM IST Samsung Galaxy T ab 750 : www.samsung.com/in/galaxytab - Get latest Samsung Galaxy Tab with Full HD Playback & Video Recording Ads by Google Article Comments Read More: Walter Isaacson | Tim Cook | Steve Jobs | Smartphones | Microsoft | Mark Zuckerberg | Larry Page | Jonathan Ive | Google | Eric Schmidt | Apple SAN FRANCISCO: Apple Inc co-founder Steve 1 0 0 0 Jobs urged Google Inc Chief Executive Officer Larry Page to sharpen the company's focus and Recommend cut products that put it at risk of becoming like LATEST NEWS Microsoft Corp, according to a biography of IN THIS SECTION ENTIRE WEBSITE Jobs. Did Jobs steal the Jonathan Ive's limelight? While Jobs was a vigorous competitor, he also LG's new phone aims to beat Apple, Samsung came to view himself as an elder statesman with Steve Jobs was not 'warm and fuzzy': Biograph a responsibility for giving advice to Google's Page, Facebook Inc CEO Mark Zuckerberg and » MORE FROM THIS S other emerging technology executives, according to "Steve Jobs," an authorized biography by Walter Isaacson and published by CBS Corp's Simon & Schuster. It goes on sale October 24. Google CEO Larry Page The World's Largest Matrimonial Servic "I described the blocking and tackling he would have to do to keep the company from getting Looking for Age flabby or being larded with B players," Jobs said of the meeting with Page this year in his living Bride 18 - 24 room. "Figure out what Google wants to be when it grows up. It's now all over the map. What are the five products you want to focus on? Get rid of the rest, because they're dragging you down. They're turning you into Microsoft." Best Matches | Most Responses | Fully Secure Page, a co-founder of Google, sought the advice earlier this year, soon after he was named successor to Eric Schmidt. The Times of India Jobs told Isaacson that his first impulse was to refuse the request. Jobs had grown incensed over Like 1,450,213 Google's foray into smartphones, a market Apple entered in 2007 with the iPhone. Jobs then reflected on how Hewlett-Packard Co co-founder William Hewlett had helped him earlier in his career. Jobs said he intended to advise other executives in the succeeding months. Zuckerberg's generation "I will continue to do that with people like Mark Zuckerberg, too," Jobs said. "That's how I'm going to spend part of the time I have left. I can help the next MOST POPULAR generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay." Jobs died on October5. READ COMMENTED SHARED IN THIS SECTION | ENTIRE WEBSITE The biography, based on more than 40 interviews with Jobs, also gives fresh insight into the executive's early interaction with Tim Cook, who later succeeded him as CEO and is now running Steve Jobs was not 'warm and fuzzy': Biograph the world's most valuable technology company. Steve Jobs got the last laugh everytime
  • 2. the world's most valuable technology company. Steve Jobs got the last laugh everytime Tablet sales: Android gains at iPads' expense Cook, after joining Apple Inc in 1998, quickly gained the trust of Jobs, who had recently taken back control of the company. Jobs initially oversaw supply chain after he returned to Apple in Tim Cook has same vison as me: Steve Jobs 1997 following a 12-year hiatus. By turning that responsibility over to Cook, Jobs was able to focus on product vision and broader strategy, instead of the nitty-gritty of manufacturing and purchasing the parts needed to build a growing array of products. VIDEOS Confidence in Ive "I trusted him to know exactly what to do," Jobs told Isaacson. "He had the same vision I did, and we could interact at a high strategic level and I could just forget about a lot of things unless he came and pinged me." Pak releases 'Agnivesh's The book, purchased by Bloomberg, also highlights the central role played by Jonathan Ive, Army charges helicopter baseless' senior vice president of industrial design. Jobs considered Ive, who goes by Jony, his "spiritual partner" who was vital to product development, according to the book. Jobs said he set up Apple so that nobody could tell Ive what to do. "He understands what we do at our core better than anyone," Jobs said of Ive. "If I had a spiritual partner at Apple, it's Jony." Jobs said he and Ive typically dreamed up Apple products, often having lunch together and City collaborating on designs in Ive's studio at Apple's Cupertino, California, campus. Cook, the son Woman raped at Delhi hotel of a shipyard worker, oversaw Apple during Jobs's three medical leaves as he battled a rare form Man suspects wife of two-timing, kills her of cancer that eventually claimed his life. 5-yr-old abducted, raped in Jaipur Jobs on 'mission' When Jobs came back from his first medical leave in 2004, he was "on a India mission," Cook told Isaacson. Kalam as Kudankulam pacifier? Anti-Nuclear plant stir hits Kudankulam econo "Even though he was now running a large company he kept making bold moves that I don't think anybody else would have done," Cook said. Land grab case filed against Great Khali World When Jobs hired Cook away from Compaq Computer, Jobs was pressing the company to build so-called just-in-time factories, where products are built as orders come in, limiting the amount Bizarre Karzai bats for Pakistan of inventory sits on shelves, which can hurt financial results. Tunisians vote in first free elections British univerity shuts over degree row "I knew what I wanted and I met Tim, and he wanted the same thing," Jobs said. Sports Cook sliced the number of key Apple suppliers to 24 from 100 and persuaded them to cut better India register another win over England financial deals or risk losing Apple's business, according to the book. He also closed 10 of the Formula One: Drive fast and drive safe company's 19 warehouses to limit where inventory could build up. By September 1998, Cook had Aaron arrives in quick time in India cut inventory down to six days, from about a month. Cook avoids limelight Cook, who majored in industrial engineering at Auburn University and earned a master's of business administration from Duke University, said he knew within five minutes of meeting with Jobs that he wanted to work for Apple. "My intuition told me that joining Apple would be a once- in-a-lifetime opportunity to work for a creative genius," Cook said. "Engineers are taught to make a decision analytically, but there are times when relying on gut or intuition is most indispensable." The book paints a picture of Cook as someone who thrived under Jobs because he was calm and decisive, while shunning the limelight. "Some people resent the fact that Steve gets credit for everything, but I've never given a rat's a** about that," Cook said. "Frankly speaking, I'd prefer my name never be in the paper." Another key to Cook's success was learning when and how to disagree with Jobs. "I realized very early on that if you didn't express your opinion, he would mow you down," Cook said. "He takes contrary positions to create more discussion, because it may lead to a better result. So if you don't feel comfortable disagreeing, then you'll never survive." Hot on the Web While handling day-to-day operations while Jobs was away for a liver transplant in 2009, Cook Hot video: Girl's se said during a conference call that Apple would thrive whoever is at the helm. When he heard the bedroom moves! remarks, Jobs didn't know whether to be "proud or hurt that it might be true," Isaacson wrote. MJ's secrets revealed by friend
  • 3. MJ's secrets revealed by friend When Jobs returned from getting his transplant in Memphis that year, Ive and Cook met him at Spotted: Pregnant Celina Jaitley the airport. Watch: Sofia Hayat's hot bikini shoot » More from Hot On Th Steve Jobs Passed Away - Who He Was, What He Did And How He Did It. Here Is His Story. : www.thegrio.com/news/apple 64GB iPad 2 - 85% Off - The last iPad 2 sold for Rs. 13.21 Buy yours now! Free Shipping. : www.ViaZiz.com/New_iPad2-IN Shop Mobile 58888 NRI SOLUTIONS Ads by Google Diwali Sweets Do you like this story? Post a Comment Send One Follow this topic person @timesofindia · 201K followers » Did Jobs steal Jonathan Ive's Sponsored Links limelight? » India Bengali News » Booking to India » India Air Fare » Timesof India There are no comments on this article yet. » India Ticket Why don't you post one? Comments are moderated and will be allowed if they are about the topic and not abusive. Your comment Characters remaining (3000) To post this comment you must log in. Log In/Connect with: More Login Options or Fill in your details: Name Email Will be displayed Will not be displayed Location Will be displayed Share this Comment: Post to Facebook Post to Twitter Please answer this simple math question. 5+3= More inside The Times of India CITY INDIA WORLD BUSINESS TECHTOIHOME Woman raped at Delhi hotel AICC team to submit report Bizarre Karzai bats for Sensex climbs 300 points in Google eyeing Yahoo: Rep to Sonia on Arunachal crisis Pakistan early trade Man suspects wife of two- Did Jobs steal the Jonatha timing, kills her Tunisians vote in first free Tata, Woolworths end 5-year Ive's limelight? » MORE FROM INDIA elections partnership 5-yr-old abducted, raped in LG's new phone aims to be Jaipur British univerity shuts over Discounts, promotions drive Apple, Samsung degree row up sales Youth held for making porn 5 cool Twitter hacks CD Jindal re-elected governor Govt eyes stake sale in L&T, ITC, Axis
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