Steve Jobs advised Google CEO Larry Page to focus Google and cut products that could turn Google into another Microsoft. Jobs met with Page in 2011 and urged him to identify the five most important products for Google and cut the rest. Jobs saw himself as an elder statesman who could advise younger tech executives like Page and Facebook's Mark Zuckerberg. The biography also discusses Jobs' relationship with Tim Cook and Jonathan Ive, and how Cook effectively ran Apple's operations while Jobs focused on products and strategy.
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Steve Jobs advised Google CEO against 'becoming'
Microsoft
Bloomberg | Oct 24, 2011, 10.37AM IST
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Read More: Walter Isaacson | Tim Cook | Steve Jobs | Smartphones | Microsoft | Mark Zuckerberg | Larry
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SAN FRANCISCO: Apple Inc co-founder Steve
1 0 0 0 Jobs urged Google Inc Chief Executive Officer
Larry Page to sharpen the company's focus and
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cut products that put it at risk of becoming like LATEST NEWS
Microsoft Corp, according to a biography of
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Jobs.
Did Jobs steal the Jonathan Ive's limelight?
While Jobs was a vigorous competitor, he also LG's new phone aims to beat Apple, Samsung
came to view himself as an elder statesman with
Steve Jobs was not 'warm and fuzzy': Biograph
a responsibility for giving advice to Google's
Page, Facebook Inc CEO Mark Zuckerberg and » MORE FROM THIS S
other emerging technology executives, according
to "Steve Jobs," an authorized biography by
Walter Isaacson and published by CBS Corp's
Simon & Schuster. It goes on sale October 24.
Google CEO Larry Page
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"I described the blocking and tackling he would have to do to keep the company from getting
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flabby or being larded with B players," Jobs said of the meeting with Page this year in his living Bride 18 - 24
room. "Figure out what Google wants to be when it grows up. It's now all over the map. What are
the five products you want to focus on? Get rid of the rest, because they're dragging you down.
They're turning you into Microsoft."
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Page, a co-founder of Google, sought the advice earlier this year, soon after he was named
successor to Eric Schmidt.
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Jobs told Isaacson that his first impulse was to refuse the request. Jobs had grown incensed over Like 1,450,213
Google's foray into smartphones, a market Apple entered in 2007 with the iPhone. Jobs then
reflected on how Hewlett-Packard Co co-founder William Hewlett had helped him earlier in his
career.
Jobs said he intended to advise other executives in the succeeding months.
Zuckerberg's generation "I will continue to do that with people like Mark Zuckerberg, too,"
Jobs said. "That's how I'm going to spend part of the time I have left. I can help the next
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generation remember the lineage of great companies here and how to continue the tradition. The
Valley has been very supportive of me. I should do my best to repay." Jobs died on October5. READ COMMENTED SHARED
IN THIS SECTION | ENTIRE WEBSITE
The biography, based on more than 40 interviews with Jobs, also gives fresh insight into the
executive's early interaction with Tim Cook, who later succeeded him as CEO and is now running Steve Jobs was not 'warm and fuzzy': Biograph
the world's most valuable technology company. Steve Jobs got the last laugh everytime
2. the world's most valuable technology company. Steve Jobs got the last laugh everytime
Tablet sales: Android gains at iPads' expense
Cook, after joining Apple Inc in 1998, quickly gained the trust of Jobs, who had recently taken
back control of the company. Jobs initially oversaw supply chain after he returned to Apple in Tim Cook has same vison as me: Steve Jobs
1997 following a 12-year hiatus. By turning that responsibility over to Cook, Jobs was able to
focus on product vision and broader strategy, instead of the nitty-gritty of manufacturing and
purchasing the parts needed to build a growing array of products. VIDEOS
Confidence in Ive "I trusted him to know exactly what to do," Jobs told Isaacson. "He had the
same vision I did, and we could interact at a high strategic level and I could just forget about a lot
of things unless he came and pinged me."
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The book, purchased by Bloomberg, also highlights the central role played by Jonathan Ive, Army charges
helicopter baseless'
senior vice president of industrial design. Jobs considered Ive, who goes by Jony, his "spiritual
partner" who was vital to product development, according to the book. Jobs said he set up Apple
so that nobody could tell Ive what to do.
"He understands what we do at our core better than anyone," Jobs said of Ive. "If I had a spiritual
partner at Apple, it's Jony."
Jobs said he and Ive typically dreamed up Apple products, often having lunch together and City
collaborating on designs in Ive's studio at Apple's Cupertino, California, campus. Cook, the son Woman raped at Delhi hotel
of a shipyard worker, oversaw Apple during Jobs's three medical leaves as he battled a rare form Man suspects wife of two-timing, kills her
of cancer that eventually claimed his life.
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Jobs on 'mission' When Jobs came back from his first medical leave in 2004, he was "on a India
mission," Cook told Isaacson.
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"Even though he was now running a large company he kept making bold moves that I don't think
anybody else would have done," Cook said. Land grab case filed against Great Khali
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When Jobs hired Cook away from Compaq Computer, Jobs was pressing the company to build
so-called just-in-time factories, where products are built as orders come in, limiting the amount Bizarre Karzai bats for Pakistan
of inventory sits on shelves, which can hurt financial results. Tunisians vote in first free elections
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"I knew what I wanted and I met Tim, and he wanted the same thing," Jobs said.
Sports
Cook sliced the number of key Apple suppliers to 24 from 100 and persuaded them to cut better India register another win over England
financial deals or risk losing Apple's business, according to the book. He also closed 10 of the Formula One: Drive fast and drive safe
company's 19 warehouses to limit where inventory could build up. By September 1998, Cook had
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cut inventory down to six days, from about a month.
Cook avoids limelight Cook, who majored in industrial engineering at Auburn University and
earned a master's of business administration from Duke University, said he knew within five
minutes of meeting with Jobs that he wanted to work for Apple.
"My intuition told me that joining Apple would be a once- in-a-lifetime opportunity to work for a
creative genius," Cook said. "Engineers are taught to make a decision analytically, but there are
times when relying on gut or intuition is most indispensable."
The book paints a picture of Cook as someone who thrived under Jobs because he was calm and
decisive, while shunning the limelight.
"Some people resent the fact that Steve gets credit for everything, but I've never given a rat's a**
about that," Cook said. "Frankly speaking, I'd prefer my name never be in the paper." Another
key to Cook's success was learning when and how to disagree with Jobs.
"I realized very early on that if you didn't express your opinion, he would mow you down," Cook
said. "He takes contrary positions to create more discussion, because it may lead to a better
result. So if you don't feel comfortable disagreeing, then you'll never survive." Hot on the Web
While handling day-to-day operations while Jobs was away for a liver transplant in 2009, Cook Hot video: Girl's se
said during a conference call that Apple would thrive whoever is at the helm. When he heard the bedroom moves!
remarks, Jobs didn't know whether to be "proud or hurt that it might be true," Isaacson wrote.
MJ's secrets revealed by friend
3. MJ's secrets revealed by friend
When Jobs returned from getting his transplant in Memphis that year, Ive and Cook met him at Spotted: Pregnant Celina Jaitley
the airport. Watch: Sofia Hayat's hot bikini shoot
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Steve Jobs Passed Away - Who He Was, What He Did And How He Did It. Here Is His Story. :
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