DigiGrad Webinar 18th March, powered by Social Beat Check out this presentation for the top digital trends in 2020, from the webinar hosted by DigiGrad; - Newer Social Media Platforms will emerge - Voice & Chat Bots will drive E-Commerce - Vernacular on Digital will become mainstream for brands - AR/VR will pick up momentum - Important to leverage first party data and AI - Videos will continue to grow - Online-Offline attribution is now possible - Influencer Marketing will have a rocky but impactful 2020 Website: www.digigrad.in Linkedin: https://www.linkedin.com/company/digigradindia Facebook: https://www.facebook.com/digigradindia Instagram: https://www.instagram.com/digigrad Twitter: https://twitter.com/digigradindia

1. Digital Marketing Trends 2020
Vikas Chawla, Co-Founder, Social Beat

2. In 2005,
a procession attended the funeral of
Pope John Paul II

4. In 2013,
they came back for
Pope Francis’ canonisation

6. 1.2 billion mobile subscribers in India

7. Source: 7
Mobile / Connected Devices are a constant companion
of Monthly Active
Users
people access
Facebook
330M 97%
=

8. 8

9. *Google Insights Report
Bharat is leading India in terms of Digital Adoption rate

10. Top Digital Marketing Trends for 2020

11. I. The Rise of
Newer Social Media Platforms

12. Top 6 social media platforms (by user base)
100m 330m 245m 400m 60m 195m

13. The rise of new social platforms?

14. Campaign for Swiggy Delivery Partners #SwiggyStarhunt
Leveraging TikTok as a medium for the Delivery Partners to showcase their talent in
singing, dancing and acting with the help of regional influencers.
• 350+ Delivery
Partners
participated
• 1500+ videos were
uploaded on
TikTok
• 90M+ views on
TikTok for
#SwiggyStarHunt

15. Platforms like TikTok have seen fastest adoption
in India, especially the Tier-2 & rural areas

16. New platforms to reach and acquire customers
too

17. II. Voice & Chat
will drive e-commerce

18. Chat Bots & Voice Assistants are changing user behaviours

19. Whatsapp Chat Bots can also be leveraged at scale now

20. Do you know the percentage of voice searches over the total searches?
Android GO

21. Voice is the ‘new Touch’
Voice is the new Touch
When iPhone introduced Touch in 2007, it changed
how we interact with computers. Now Voice
Assistants like Amazon Alexa and Google Assistants
are changing it all over again
Voice is the new Search
28% of search on Google is now on Voice. People are
increasingly discovering and engaging with computers
using voice
Voice can get things done
Voice assistants are smarter than smartphones! They
help us get things done in real life, from recipes to
sending emails, they can helps us live a better life.
28% of all searches on Google is through voice

22. Usage Pattern: Google Voice Search

23. Usage Pattern: Amazon Echo

24. Pls do visit our YouTube Channel for more on Voice

25. III. Vernacular will
become mainstream

26. Indian language users have overtaken English language users

27. Indian language users have overtaken English language users
Million Indian language
internet users and growing234
Times growth in Indian
language searches on Google
2.5
New internet users will
be Indian language users
9
out of 10

28. % of Internet users basis the various regional languages

29. Lowest Cost Per Store Visit Provided By Vernacular Ads For Khadim’s
62% of the overall store visits achieved for
Khadim’s during one month was contributed by
vernacular ads
15% Decrease in Cost Per Store Visit

30. Case Study: Lower Cost per App Installs for Khatabook
73% Increase
in app installs as
compared to english
ads
6% Decrease
in Cost Per Install as
compared to english
ads
Link to the case study:
https://www.youtube.com/watch?
v=sD4NtwPxip0

31. Brands are leveraging multiple vernacular languages to
widen the brand reach and reach out to different audiences

32. IV. VR/AR will
pick up momentum

33. VR/AR is the next natural progression
Photos
Videos
Text
VR/AR
How the
Internet
has
evolved

34. Sectors like Real Estate and Travel are leading the way

35. Pls do visit our YouTube Channel for more on AR

37. V. Leveraging First Party Data and Artificial
Intelligence

38. What is 1st Party Data

39. Quality of 1st Party Data is always higher – but its important to
also get scale

40. Most common applications of AI in digital

42. VI. Video continues to lead
in content consumption

44. YouTube alone has 265 million monthly active users

45. Hotstar leads with 300m+, followed by MX Player at
250m, Amazon Prime & Netflix at 30m

46. Small Towns & Regional content is beating the metros in driving the
OTT viewership

47. Fun, engaging videos can help connect with the audience
Brief:
Showcase the tax saving
fund, with the insight
that Indians always want
more (and always feel
they are getting less)

48. Need to leverage Content vs Audience mapping at a much
granular level
Brief – To break away from the herd of Mutual
Fund players who use straight and dull
communication to sell ELSS funds. Therefore
making Tata Mutual Fund a preferred choice
whenever someone thinks of saving tax
4 Million Views
3,286 Leads
6 Lakh Interactions
17.02% View Rate
38.1%
Lift in ad recall
216.2%
Lift in brand interest
13.1%
Lift in brand
awareness

49. Some campaigns can also help drive more brand recall
Wonderchef’s #DearManHoldThePan

50. With attention spans dwindling, Thumbstoppers is the new
trend

51. VII. Stronger Offline-Online attribution

52. Data & Attribution are the two key pillars of digital

53. 86% users research online before buying a product or a service

54. Almost everything starts with a Search which converts into an
offline or online purchase !

56. Now, you can even measure store visits via Google Maps

57. Now you can speak to a prized few and get them to your store
Get them to buySpeak to Many
(Print/TV)
Get a fraction to the
showroom
Speak to a prized
few
Get most to the
showroom
Get them to buy

58. Case Study: Driving Lakhs of Store Visits for Malabar Gold

59. VIII. Influencer Marketing will have a rocky
but impactful 2020

60. Influencer Marketing is expected to become one of the key
component of brand campaigns
*The State of Influencer Marketing Report 2019

61. Instagram, Twitter & Facebook among the top influencer
marketing channels
*The State of Influencer Marketing Report 2019

62. Over the last 2-3 years, it has been leveraged by brands for
various clutter breaking campaigns

63. More stringent policies are going to be implemented shortly
*The State of Influencer Marketing Report 2019

64. Platforms are also making changes
*The State of Influencer Marketing Report 2019

65. Each Platform has different kind of influencers
*The State of Influencer Marketing Report 2019

66. Summarizing
 Newer Social Media Platforms will emerge
 Voice & Chat Bots will drive E-Commerce
 Vernacular on Digital will become mainstream for brands
 AR will pickup momentum
 Important to leverage first party data and AI
 Videos will continue to grow
 Online-Offline attribution is now possible
 Influencer Marketing will have a rocky but impactful 2020

67. Q & A

68. Stay tuned for more