Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you. But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why. This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.

13. To identify the “Who”, you must identify the ideal buyer
persona for your business. Ask yourself what kind of
person would be most interested in what you have to
offer? What interests, industry, or job title listed in a bio
would qualify someone as a good customer for you? What
would they typically Tweet about? Developing a detailed
idea of whom you will be targeting is the first step in
generating leads.

19. To identify the “Who”, you must identify the ideal buyer
persona for your business. Ask yourself what kind of
person would be most interested in what you have to
offer? What interests, industry, or job title listed in a bio
would qualify someone as a good customer for you? What
would they typically Tweet about? Developing a detailed
idea of whom you will be targeting is the first step in
generating leads.

27. To identify the “Who”, you must identify the ideal buyer
persona for your business. Ask yourself what kind of
person would be most interested in what you have to
offer? What interests, industry, or job title listed in a bio
would qualify someone as a good customer for you? What
would they typically Tweet about? Developing a detailed
idea of whom you will be targeting is the first step in
generating leads.

36. To identify the “Who”, you must identify the ideal buyer
persona for your business. Ask yourself what kind of
person would be most interested in what you have to
offer? What interests, industry, or job title listed in a bio
would qualify someone as a good customer for you? What
would they typically Tweet about? Developing a detailed
idea of whom you will be targeting is the first step in
generating leads.