its quite useful...

1. PRESENTED BY :-
Imran Rather– 2010Mbe09
Sumit Mehra– 2010Mbe16

2. HISTORY
 Established in 1982 by Pradeep Gupta, a first grneration
entrepreneur, CyberMedia was south Asia’s largest
Specially media house.
 CyberMedia India ltd. Ranked 710th in Business Today’s
2005 listing of India most valuable private sector
companies based on market capitalisation.
 CyberMedia events conducted events including
bangloreIT.com, Nasscom, IT Kerala & Hi-Tech Pune.
 CyberMedia TV developed knowledge Oriented general
interest programmes on mass channels.
 CyberMedia publications reached 12 lakh readers & 7 lakh
online communities.

3. Products and Services
CyberMedia
Service
Media
s
Publishing Events Internet TV Research Multimedia BPO Education
DataQues CyberMedia IDC (India) CyberMedia CyberMedia School of
CIOL.COM
t Event CyberMedia Digital Servies Convergence
DICE
Voice & CyberMedi
Data a Dice
DQ
Channels
BioSpectru
m
DQ Week

4.  DATA QUEST:-
 Started in 1982, Dataquest was the only publication devoted
exclusively to the business of Infotech. Dataquest is one of the
most recognizable brands, the most authoritative resource for
the business of infotech. The DQ Top 20, the largest
quantitative survey of the Indian IT industry, and the
prestigious DQ IT man of the year awards are today renowned
issues.
 DQ Channel:-
 The country's fortnightly advisory on trade and business, DQ
Channels India provides business information, market news
and perspectives that are directly relevant to Solution
Providers. A flag-bearer of the industry, it serves as a forum
for discussion and debate on different issues impacting
vendor-solution provider relationships.

5.  DQ Week:-
 India's revered IT weekly newspaper for the IT Channels
community, The DQ Week has in a short span of time grown
to four editions (Delhi, Mumbai, Chennai, Kolkata). The trust
that the industry has placed in it is evident from the fact that
it now has a very strong reach across 21,000 channel partners
in 533 cities and towns.
 VOICE & DATA:-
 The gateway to the Indian telecom and networking industry
targets the large communication users and telecom industry.
Its V&D 100 issue is a valuable reference source for
communication professionals. The V&D Gold Book is a one-
stop-source for telecom products and services for the
enterprise.

6.  LIVING DIGITAL:-
 India's only technology lifestyle portal, Living Digital targets
the upwardly mobile individual who aspires to buy and use
the latest gadgets for a fulfilling lifestyle. Living Digital is the
only portal providing invaluable insights on technology usage
and purchase in the personal space including music, travel,
movies, work, personal finance and automobiles.
 PC QUEST:-
 The only publication that helps you understand technologies,
choose the best products and implement the most
appropriate IT solutions. With a large and strong readership
PCQuest is one of the most influential IT publications,
influencing IT product and services decision making across
the country. PCQuest has been the first publication to
distribute CDs and launch its own Linux distribution.

7.  BIOSPECTRUM:-
 India's leading publication that covers the business of bio-
technology. With comprehensive analyses of policy issues, products
and services across the bio-pharma, bio-informatics, bio-
infrastructure and bio-agriculture segments, it is the industry's
most authoritative source of information.
 CIOL.COM:-
 Cyber India Online Limited (CIOL) is the IT online media company,
promoted by the CyberMedia. CIOL was set up in 1996, soon after
the Internet came to India, but much before the hype around the
online business set in. With 12 network sites, CIOL is the leading
provider of IT-related news, information and services to the vast
community of IT-savvy individuals, and a value transformation
platform for the IT vendors, solution providers, services companies
and individuals.

8.  CYBERMEDIA TV:-
 CyberMedia TV is creating programs for intelligent
information space since 1995. It has produced
approximately 300 information technology and career
related episodes on Doordarshan. In past, it has
produced programs like Fair & Lovely Career Baatein,
Zenith Computers Show, Computers for You, Computer
Careers, CSI Quiz, Currently, Its program “India on the
Move” is goes on air every Sunday on DD News. ICICI
SME CEO Knowledge Series- India’s biggest business
show launched in Dec ‘07 will be telecast on CNBC 18
and CNBC Awaaz from Sept 08 to Sept 09.

9. BUSINESS OVERVIEW OF
CYBERMEDIA

10. IDC (International Data
Corporation)
 world's leading provider of technology
intelligence, industry analysis and market data to
builders, providers and users of IT. It is the industry's
most comprehensive resource on worldwide IT
markets, trends, products, vendors, and geographies.
IDC is a subsidiary of IDG, the world's leading
Technology, Media, Research, and Event Management
company. IDC India is a wholly owned subsidiary of
Cyber Media.

11. Kaleidoscope Entertainment
 Producer of acclaimed films like Bandit
Queen, Saathiya is in a joint venture with CyberMedia
for media education in the form of the School of
Convergence

12. Dice Careers Inc.
 World's largest tech job board for the establishment of an
tech job board in India, is associated with CyberMedia
through a new joint venture company Cyber Media Dice
Careers Limited (A Company proposed to be incorporated
for the purpose).
 Entered into partnership with ServiceWare Inc, world's
leading provider of knowledge management products
 ServiceWare's products integrate directly into virtually all
leading support software.
 Will enable CyberMedia to expand its own ActiveHelp(tm)
knowledge base of problem-solving information

13. Cont.
 Flexibility in solving a wide range of problems related
to PC support.
 CyberMedia acquired 49% stake in U.S.-based
content services company Publication Services,
Inc. provides CyberMedia access to a strong client
base and team of experienced US-based professionals
for growing its high potential content outsourcing
business.

14. Global expansion to tap new
growing markets:
 Cyber Media recently launched the first issue of its new B2B global
publication – ‘Global Services’ in a 50:50 joint venture with CMP
Media LLC for the fast growing BPO sector. This was subsequent to
the launch of its website www.globalservicesmedia.com dedicated
to global technology and business services sourcing. Operating
margin is also expected to be better due to higher advertisement
rates as the publication will have a global reach.
• The company also plans to address growing Biotechnology sector in
South Asia through the launch of ‘BioSpectrum Asia’ based out of
Singapore. Singapore is likely to emerge as Asia’s global hub for
biomedical sciences and the government there has committed over
$1.7bn in investments in the sector over the next 5 years. CyberMedia
has already recently launched its website and digital format “E-
book” dedicated to biotechnology sector in South Asia. The website
today in a short time has already reached a subscriber base of 4,500.
BioSpectrum has already been a successful product in India and
commands around 80% market share in biotechnology magazine
sector in India.

15. Expanding high growth potential
‘Content Management
Services’:
 Company to leverage its strong content development expertise to
expand high growth potential content management outsourcing
business. It began commercial operations in June 2005 with 90
professionals and presently the company has 132 professionals
dedicated to this service. To tap the huge opportunities, Company
has set up a strong sales and marketing team of 10 professionals
with its own sales and marketing offices in US and Europe.
 CyberMedia plans to benefit from the relationships developed
through launch of its global B2B publication “Global Services” to
scale up its content outsourcing from US. Its first issue was launched
recently with a circulation of 30,000 copies in the US market.
 The company to also leverage its relationship with CMP Media
LLC,, in the long term to outsource content development their joint
venture partner for the publication and marketing of Global Services
work.

16. New Distribution Channels for
Media
Films
Commercial Cinema Halls
Mobile Phones
Televisi Commissioned
Programmes, News And
on current Affairs
Cable
Radio Commissioned
Programmes, News And Public Broadcast/FM
current Affairs Channels
News and Current Affairs Internet
Media Fiction/non fiction
Articles
Newspaper Magazine Books
Music
Film music Private albums
Casettes CDs

17. Value System at CyberMedia(India)
Ltd. • Customer delight by maximizing value for time
Excellence • Money and efforts and making distinctive, substantial and lasting contribution
• Fair, unbiased, honest and committed to highest ethical, moral and legal
Intergrity standards and statutes
• Attracting and retaining the best
Caring
• Respect foe individuals their ideas and contributions
Meritocarcy
• Making a positive impact on society leading to strong brand equity
Influential
• Be change leaders and pioneers through continuous learning
Innovation

18. Strategies Undertaken
 Leverage strong brands to launch new products/enter new
markets
 Strong Clientele and Industry Relationships to lead to cross
selling
 BioSpectrum Asia
 Global Services – B2B publication released worldwide
 Customer of outsourced ITO and BPO services, with a
predominant readership in the U.S. and Western Europe.
Moreover, the provider of ITO and BPO services across
supplier destinations would also be targeted through this
publication.
 New distribution channels such as Internet and Wireless
Communication are driving significant growth in the industry.

19. partner motive Cybermedia - Partner - benefits
benefits
IDC(1987) Access to Database of Royalty
resources international reports
& research content
from the world’s
leading consultant in
the domain
Kaleidoscope (2000) Develop a New Diversify into Develop Human
IMI (2001) Service education of Media Resource for
content furthering domain
knowledge /
expertise
McGraw Hill (2002) Economies of Expand Business Foothold in India –
scale & Defend given cap of 26%
against participation
competition
Dice (2004) Financial & Diversify Business Foothold in India
Technological
Advantage
CMP Media (2005) Sustain Expand Business Expand Business

20. Thank you
…..