There are enormous agribusiness opportunities for startups due to new consumer trends, exports business and business models; this session will provide for an overview of four such opportunities.

1. Indian Food Industry
and
New Entrepreneurial Opportunities
Dr Saikat Datta Mazumdar,
Chief Operating Officer (COO), NutriPlus Knowledge
Program,
Agribusiness and innovation Platform (AIP),
ICRISAT
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

2. Indian Food Industry
• Multinationals
• National
• Small scale (SSE)
• Medium scale (MSE)
• Unorganised sector (UOS)
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

3. Indian Food Industry
MSI
Large
Public
Sector
UOS
companies
Multinationals National
Large Pvt.
Sector
companies
SSI
Entrepreneurial opportunity
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

4. Socio-economic changes in
India
Nuclear
Families
Purchasing
power
Health
consciousness
Rural migration
2/23/2012 NIABI 2012, 6-8 February 2012, New Delhi

5. Entrepreneurship and Rural
India
2/23/2012 NIABI 2012, 6-8 February 2012, New Delhi

6. Entrepreneurship and Rural
India
PURA complex:
• Promote horticulture and floriculture products
• Collaboration with nearby agricultural universities and R&D institutions
• There will be agro-processing industries in each PURA complex
• Additional non-farming revenue: Creation of dairy and fish farms in
each PURA complex
• Provision of employment to all employable people of the village through
additional jobs in dairy, agro-processing, construction, handicraft and
tourism enterprises
• Aim: Poverty line should come down to zero in six years.
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

7. Entrepreneurship and Rural
India
“Of course to achieve the above performance, a dynamic,
empowered PURA management board structure is very vital. This has
to be evolved with the active participation of State
Governments, district authorities, societal transformers,
educational institutions, small scale industries or an enterprise in
association with the Panchayat. Finally, it will be managed as a
viable and
sustainable business proposition through the local
entrepreneurship”
Dr. APJ Abdul Kalam www.abdulkalam.com
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

8. Inclusive Market Oriented Development (IMOD)
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

9. Entrepreneurial opportunities
in Food Processing
Fruits and Vegetables:
• Presently consumers spending on
unprocessed fruits and vegetables
• Supply chain losses 10-25%
Entrepreneurial Opportunities:
• Establish enterprises that provide
alternative products
• Supply chain (Cold storage, Chilled/frozen
carrier etc.)
• Organic
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

10. Entrepreneurial opportunities
in Food Processing
Cereals:
• Secondary processed products
• Wheat flour and rice dominate
• Dominated by unorganized and
unbranded players
• Demand for cereal based tertiary
products
Opportunities:
• Establish enterprises focused on tertiary
value-added products
• Ethnic snacks, Health foods, Infant foods
• Organic
• Alternative cereals: Sorghum, millet
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

11. Entrepreneurial opportunities
in Food Processing
Beverages:
• A mature tertiary product market
• Demand for healthy beverages
Opportunities:
• Opportunities for enterprises to
manufacture healthy beverages
• Opportunities in enterprises for growing
and processing of herbs, health
ingredients etc.
• Organic
• New opportunities: Sweet sorghum syrup
enterprise (ICRISAT, NutriPlus)
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

12. Entrepreneurial opportunities
in Food Processing
Milk and milk products:
• Main consumption in original form
• Addresses the aspiration of healthy lifestyle
Opportunities:
• Opportunities for enterprises at village level
(bulk coolers) to be sourcing point for big
players
• Opportunities in enterprises for value added
health products (probiotics)
• Enterprises supporting the dairy based health
product industry e.g. cultures and prebiotics
• Organic
• New opportunities: Quality fodder and feed for
the animals
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

13. Entrepreneurial opportunities
in Food Processing
Oilseeds:
• Processed products (edible oil filtered/refined)
• Trend towards marketing of healthy oils (blending)
• Deficit in production (import of PKO)
Opportunities:
• Opportunities for enterprises to involve in cultivation of oil
seeds
• Efficient farm level extraction units (screw press)
• Enterprises based on byproducts e.g. de-oiled cake for animal
feed and as manure
• Entrepreneurship in the area of functional (healthy) oils:
Production and marketing
Organic
• New opportunities: Promote high yielding/processing varieties
by linking research to entrepreneurs
2/23/2012 NIABI 2012, 6-8 February 2012, New Delhi

14. Entrepreneurial opportunities
in Food Processing
Other opportunities:
• Consultancy:
 Food research (Food scientists as entrepreneurs)
 Market research and training
 Private food laboratories
 Legal
• Services sector:
 Ingredient supplier (e.g. neutraceutical etc.)
 Food machinery (indigenous manufacture of quality food
 machinery)
 Value-chain (Infrastructure/logistics, retailing etc.)
2/23/2012 NIABI 2012, 6-8 February 2012, New Delhi

15. Skill needs of the Indian Food
Industry
Entrepreneurs need to provide quality products
Technical skills:
• Basic food science knowledge
• Product development
• Production
• Quality management skills : ISO, HACCP
• Understanding of the national and International Food Laws
(FSSA, Codex etc.)
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

16. Skill needs of the Indian Food
Industry
Entrepreneurs need to survive in the market
Business and marketing skills:
• Communication skills
• Business plan
• Market research
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

17. The Message!
•Focus needs to be on local and market oriented
entrepreneurship development
•New avenues of entrepreneurship needs to be the focus of
Entrepreneurial Development Programs (EDPs) in food
processing
•Focus on new skill development in EDPs
•Ultimate aim “Empowerment through Entrepreneurship”
•IMOD: guiding principle to ensure food and nutritional security
for promoting the cause of the small-holder farmers
2/23/2012 NIABI 2012, 6-8 February 2012, New Delhi

18. ICRISAT’s NutriPlus Knowledge
Program (NPK)
• NPK works closely with the Agri-business incubator (ABI)
in order to provide training, technology support for product
and packaging development, labelling and regulatory
support, and innovative post harvest processing solutions
• Entrepreneur development workshops, quality control and
quality assurance training programmes, street food safety
awareness programmes, conferences and symposiums
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

19. Technical and regulatory services and consultancy
NPK provides:
• technical and regulatory services and consultancy in the area of food
product development
• R&D consultancy (new process, product and packaging solutions),
quality control and quality assurance services (raw material and finished
product analysis) and food regulatory consultancy (Regulatory
clearances for new products.
• Facilitate registration of new ingredients as GRAS. USFDA, EU,
CODEX etc. and Regulatory support requirements to exporters,
stake-holders in the food industry
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

20. New product concepts…..
Flavored Ready-to-serve (RTS)
Beverage from Sweet Sorghum Syrup
• Refreshing flavored beverage formulated from sweet-sorghum syrup
• Method developed for production of food grade sweet- sorghum syrup
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

21. New product concepts…..
Other products form sweet sorghum syrup
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

22. On World Heart Day, ICRISAT comes up
with healthy snack foods
• Healthier and safer nutritious snacks made of sorghum and millet for
the fast food consumers
• These cereals have higher nutrition value than rice and wheat besides
being rich in dietary fibre, a quality that makes them diabetic friendly
2/23/2012 NIABI 2012, 6-8 February 2012, New Delhi

23. “Global Symposium on Ready-to-Eat (RTE) Foods:
An initiative of NutriPlus in partnership with ASSOCOM to
create “Opportunities for R&D, Entrepreneurship and Markets”
with a promise of better, healthier and safer convenience food for
the consumers through R&D and more market opportunities and
enhanced entrepreneurship within the food industry.
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

24. Capacity Building: Sweet sorghum syrup workshop
at ICRISAT
Entrepreneur development workshop (EDW) was conducted for 25 prospective
entrepreneurs from Andhra Pradesh and Maharashtra. The workshop focused on
Establishing and managing a commercial Sweet Sorghum Syrup enterprise for
Food Applications
Particpants of the entrepreneur development workshop
2/23/2012 NIABI 2012, 6-8 February 2012,
New Delhi

25. FACILITIES AT NutriPlus
• Product development laboratory with
capability for formulation development and
shelf life studies
• Analytical laboratory
• Sensory science laboratory
• Food safety laboratory
2/23/2012 NIABI 2012, 6-8 February 2012, New Delhi

26. Thank You!