46. A marketer’s task is to build a marketing program or plan to achieve the company desirable objective
47. The marketing mix is the set of marketing tools the form use to pursue its marketing objective in market .this tools are broadly classified into four groups namely product, price, place and promotion.
48. The 4P concept is easy to remember but it tends to follow many other mixes-
111. Sonic founded 18 months ago by two entrepreneurs with extensive experiences in the pc market, it’s about to enter the highly competitive 3.7 billion PDA market which is currently dominated by PLAM
112. Sonic personal digital assistances is designed to meet the communication and information needs to customer sand business users despite intense competition from palm and other rivals .
114. Sonic is preparing to launch a new PDA product in very competitive market. Currently PALM which leads this fast growing market and handspring, sonic have to target specific segment in consumer and business market, taking advantage of opportunities in significant demand of wireless enabled PDA in coming years .
137. Focused on potential customers at very basic level such as life style, specific occupation
138. Primary target –middle to upper income professionals and Business Corporation who wants to coordinate with their busy schedule and prefer lower price PDA and reduce work force
139. Secondary target –college student who wants to organize the school work and people who want to stay touch with their family
142. Differentiating sonic PDA with other product it will be position as most versatile, convenient, value added model for personal and professional use.
188. The success of the product and its sales, there has been different models that have been created which can replace PDA completely; this will stabilize the market demand of PDA.
189. Because stable demand the cost of product will increase as result lower profit margin
190. After 5 years down the line it will start declining as the market behaviors changes.
196. If it’s on decline stage within 2 year the product may be out of the product if they forces on introduction of new market rather than marketing the same stage
197. Sonic PDA should bring in new feature model or change the model to completely new form as there will complete decline in market after a period for PDA as new generation products will be introduced into the market
202. Elimination of this type of product in market and introduce of new generation product
203. Marketing strategies for PLC
204. Marketing Objective introductiongrowthmaturitydeclineProduct Sonic PDA Introduction of new model with added featureUpdates and firmware for the product Complete change of the model to match with new product or slowly eliminating it from market to introduction of new market Price To fixed according to cost of product with profit margin Prices will change as demand increase it may cost lower than before Price will be increased to gain as must profit before it starts declining Lower profit to clear the stocks left and slow down production promotionAwareness of dealers and customers Special discount ,added accessories for freeMedia AdvertisementNewspapers And online market Giving limited price offer to attracted customer to but Place Retail stores and online stores Expand distribution channel Diversification of channels by selling it globally Narrowing the channel to decrease the transport cost