Word of mouth is the most powerful way for players to discover new games. Everyplay gives your players a voice to share their most awesome, outrageous and funny game moments as video replays. Presentation delivered at Unity3D's annual Unite 2012 conference in Holland, Amsterdam on 24th Aug 2012.

1. Give your players a voice
Jussi Laakkonen
Founder & CEO
Applifier

2. First, let’s
FORGET

3. © GDC

4. That we are
professionals

5. Zoonabar

6. That we know
tens of ways to
market our games

7. Yelp.com

8. Instead, let’s put on
a consumer hat

9. What’s the most
POWERFUL WAY
to find a new game?

10. Yelp.com

11. Through Friends

12. Word of mouth
trumps
Featured spot
TOP25 rank
In-game ads
… everything

13. Urban mixer

14. my business dinner
three years ago

15. Jojo 77

16. Air traffic control?
Slightly less boring
than watching ice melt

17. tsmall

18. Seeing the actual game
Holy sh*t.

21. Been playing >3 years
Imagine that for
your game.

22. Machine Project

23. Let’s put word of mouth
under a microscope.
What makes it go?

24. Seeing is believing.
Actual gameplay footage.

25. Gameplay or don’t bother.
CGI, Renders etc

26. Real people
or it’s an ad.

27. Emotion

28. What if you could make
word of mouth
shareable?

29. now you can

31. Michael Whyte

32. Live demo
check out samples at
www.everyplay.com

33. ColorblindPicaso

34. Live demo
Need a volunteer =)

35. Cabreney.jm

36. Live demo
This won’t hurt.
Much. =)

38. Live demo
check out samples at
www.everyplay.com

39. Give your players a voice

44. Foster true fans
Create a community

47. Personalize multiplayer

49. Social 2.0 for mobile games
Free. No platform tax.

50. www.everyplay.com
@everyplaydev