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Using social media in your job search

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Ana Canhoto
Ana Canhoto

This presentation discusses how social media can help marketing graduates showcase their strengths, motivation and personality, in order to stand out from other job candidates. It is supported by a video available here: http://youtu.be/BFJztsHU-kc

Education
1 of 16
JOB SEARCH FOR MARKETING STUDENTS How social media can help you land that job interview Dr. Ana Isabel Canhoto www.anacanhoto.com @canhoto
2 Job interviews © Ana Isabel Canhoto 2014 www.anacanhoto.com
Three key questions: 1. Can you do the job? => Strengths 2. Will you love the job? => Motivation 3. Can we tolerate working with you? => Fit 3© Ana Isabel Canhoto 2013 www.anacanhoto.com Source: http://www.forbes.com/sites/georgebradt/2011/04/27/top-executive-recruiters- agree-there-are-only-three-key-job-interview-questions/
4© Ana Isabel Canhoto 2014 www.anacanhoto.com
5© Ana Isabel Canhoto 2014 www.anacanhoto.com
6© Ana Isabel Canhoto 2014 www.anacanhoto.com • Online CV • Is it updated? Does it show case your skills and ability? • Professional photo • Strong summary section • Think what employers are looking for • List volunteer experience • Recommendations • Different from endorsing More: http://jobsearch.about.com/od/linkedin/ss/linkedin-profile-tips.htm
7© Ana Isabel Canhoto 2014 www.anacanhoto.com • Share interesting links, ask questions, comment…
8 Identity © Ana Isabel Canhoto 2014 www.anacanhoto.com
9© Ana Isabel Canhoto 2014 www.anacanhoto.com • Ongoing conversation • What drives you? What catches your attention? Are you alert? • Public conversations • Don’t just RT; create content, too • Show case your personality • Professional photo • Craft your short bio • Link to more information about you • Develop your network • Follow industry experts More: http://mashable.com/2013/02/09/twitter-job-search/
© Ana Isabel Canhoto 2014 www.anacanhoto.com
© Ana Isabel Canhoto 2014 www.anacanhoto.com
© Ana Isabel Canhoto 2014 www.anacanhoto.com
© Ana Isabel Canhoto 2014 www.anacanhoto.com
14 Reputation © Ana Isabel Canhoto 2014 www.anacanhoto.com
© Ana Isabel Canhoto 2014 www.anacanhoto.com
JOB SEARCH FOR MARKETING STUDENTS How social media can help you land that job interview Dr. Ana Isabel Canhoto www.anacanhoto.com @canhoto

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Using social media in your job search

  • 1. JOB SEARCH FOR MARKETING STUDENTS How social media can help you land that job interview Dr. Ana Isabel Canhoto www.anacanhoto.com @canhoto
  • 2. 2 Job interviews © Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 3. Three key questions: 1. Can you do the job? => Strengths 2. Will you love the job? => Motivation 3. Can we tolerate working with you? => Fit 3© Ana Isabel Canhoto 2013 www.anacanhoto.com Source: http://www.forbes.com/sites/georgebradt/2011/04/27/top-executive-recruiters- agree-there-are-only-three-key-job-interview-questions/
  • 4. 4© Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 5. 5© Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 6. 6© Ana Isabel Canhoto 2014 www.anacanhoto.com • Online CV • Is it updated? Does it show case your skills and ability? • Professional photo • Strong summary section • Think what employers are looking for • List volunteer experience • Recommendations • Different from endorsing More: http://jobsearch.about.com/od/linkedin/ss/linkedin-profile-tips.htm
  • 7. 7© Ana Isabel Canhoto 2014 www.anacanhoto.com • Share interesting links, ask questions, comment…
  • 8. 8 Identity © Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 9. 9© Ana Isabel Canhoto 2014 www.anacanhoto.com • Ongoing conversation • What drives you? What catches your attention? Are you alert? • Public conversations • Don’t just RT; create content, too • Show case your personality • Professional photo • Craft your short bio • Link to more information about you • Develop your network • Follow industry experts More: http://mashable.com/2013/02/09/twitter-job-search/
  • 10. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 11. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 12. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 13. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 14. 14 Reputation © Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 15. © Ana Isabel Canhoto 2014 www.anacanhoto.com
  • 16. JOB SEARCH FOR MARKETING STUDENTS How social media can help you land that job interview Dr. Ana Isabel Canhoto www.anacanhoto.com @canhoto