Accenture & Girls Who Code LinkedIn Training

LinkedIn Training
for Alumni &
Current Students

Copyright © 2015 Accenture All rights reserved. 2
• Together with Girls Who Code we are thrilled to
inspire, educate and equip young women with
computing and professional skills that enable
them to pursue technology careers.
• We create high-energy environments where our
336,000 people around the world—more than
115,000 of whom are women—can thrive.
• Our partnership reflects our vision to improve the
way the world works and lives, and our belief that
attracting, retaining and advancing women is critical
to being a high-performance business.
Accenture and Girls Who Code
• Every day our talented people push boundaries, bring new ideas, build excitement,
embrace passion, take risks and ultimately make an impact – we call this the
#AccentureAdventure.
• See the adventure unfold on Facebook, Twitter, Instagram and accenture.com/careers.
Accenture is one of the world’s leading professional services companies, with
capabilities in consulting, strategy, digital, technology and operations.

As an alumni of Girls Who Code you are going to need to LinkedIn profile
as you grow your career in tech and elsewhere.
Showcase your computing and other skills to help grow your career and
find networking opportunities!
Opportunity for you
• Personal brand: Empowers you to develop your
own digital footprint and positions yourself as a
technology expert.
• Professional relationships: Enables you
to build stronger business relationships –
both internally and externally – through
increased points of communication.
Why Build A LinkedIn Profile

Polishing your profile achieves four
important objectives:
• Improve profile visibility
• Represent yourself in the most
professional manner possible
• Fully showcase all talents, work,
and skills
• Improve chances of showing up
in others’ wall feeds.
To build a stronger and more publicly
visible profile, the following
recommendations will guide you
through the process.
How To Build A Compelling Profile

Education: Add your most recent school, years
attended, and details about your graduation.
Were you an honor student? Be sure to clearly and in
an organized manner state what set you apart from
your peers.
Volunteer Experience/Current Jobs: Add any
relevant experience that speaks to your skills
and passion to continue in that field.
If your experience is less relevant to your desired
field, be sure to bullet out 1-3 skills that apply
across any job function and highlight how you
took something less relevant and gained valuable
training from it.
What to Add to Your Profile
Profile Photo: This should be a professional-grade photo that has a
neutral background.
Have someone take your photo against a neutral backdrop and then ask a friend or
family member to polish it using photo software.

If you already have a profile, connections,
and follow influencers, focus on these
functionalities:
• Get the most out of your wall feed
– Top stories
– Most recent.
• How to Like, Comment, and
Share updates.
• Comment on Pulse stories via this link.
• Write updates and share
updates within the platform.
• Participate in Groups you have joined
– Comment, start discussions,
share relevant news.
Understanding Platform Basics

Use the Top Stories filter to
read updates of the most read,
current stories.
Use the Most Recent filter
to display recently shared
stories and updates from your
connections and influencers
you follow.
Get The Most Out of Your Wall Feed
Set your filter
preferences here.

Like, Comment, & Share Updates
When you engage with
content your connections
and influencers share on
LinkedIn you:
• Increase your profile visibility
• Help build your professional
voice on the platform
• Build platform recognition
• Create opportunities to engage
with your network.
Join threads where people you’re
connected with have engaged. You
can also Like or Share a post to
your audience to start your own
discussion and present topics that
interest you.

Comment & Engage With Pulse Stories
Using the Pulse Network to read,
comment, and share stories is an
important way to add value to your
network.
Your connections will be interested in what
you’re reading and when you share or
comment with a connection tag on a Pulse
story, you create an opportunity for you
network to benefit.
When you create valuable moments
for your connections to learn and
engage with content you share they,
in turn, may recycle that content to
their network.
The growth of shares from your content will
provide visibility, added recognition, and
profile views to your post and profile.

Engaging and Following Influencers
Follow Influencers across your network to stay current on what people in your industry are
talking about and be a part of the conversation.
Following Influencers allows relevant topics to be curated directly to the LinkedIn
newsfeed, allowing easier access to engage in trending and relevant discussions.
Engage. Be a part of the conversation. Read, Like, and comment on Influencer posts to
contribute and show
appreciation for the
insights and knowledge
that’s shared. Influencers
may respond to any
comment posted, creating
a deeper connection to
influential and highly
networked people.

Write & Share Updates From Your Activity Feed
Post updates, upload a
photo, or publish a post
via your wall feed.
Depending on your privacy
settings, your connections
or the general public will be
able to see what you post
and share with the
community.

Participate In Groups
Sharing your thoughts and
ideas in a group where you
are a member sets a
positive tone and shows
you are an active
contributor to group
conversations.
The more you contribute
meaningful thoughts and
ideas, or even updates, the
more you will be seen as a
leader in the group.

Update Media & Descriptions
Description
Do list a brief
synopsis of
what
organizations
you are active
and involved
with and
request to be
recommended
for those
activities.
Media
Add to
Experience
items that are
branded and
clearly
showcase
work you
have done
while at your
current
company. All
personal
media used
in this section
should be
usable as a
resource and
showcase
your abilities.

Get Recognized Beyond Your Work
Volunteer
Experience
List 3-4
Causes &
Organizations
where you
donate your
time.
Recommendations
Ensure that for
each experience
listed you have one
recommendation.
Rule of thumb is 1:1
ratio.
Skills and
Endorsements
Ensure all 25
skills you want
to be endorsed
for are listed,
It’s okay to
make up a fun
one, such as:
90s
R&B fan.

Highlight Publications/Blogs, Volunteer
Experiences & Interests
It is important to list personal
interests. This helps to build a
rapport with like minded
professionals – and creates a
personal connection.
If applicable, use the Publications
section for relevant and appropriate
articles and/or blog posts that
you’ve written to position yourself
as a thought leader in that area.

Connect, Engage, and Follow
Connections
The list of 1st
degree
connections
shared with
another
member.
Following
Activity
A list of the
influencers,
news,
companies,
and schools
the member
follows.
Groups
The list of
groups the
member has
joined.

Make Use of Profile Functionalities
Profile
Drop-Down
Menu
Click here to
connect,
follow, share
the profile or
view the
member’s
activity.
Recent
Activity
Recent Activity
is a history of
the member’s
shared and
posted articles,
as well as
his/her
comments and
contributions.

Whether you’re new to the platform or a long-time user, determine what you
want people to see. It’s always best to double-check that your privacy
settings are set to your preferences.
Set your privacy controls under the Settings tab indicated by a gear symbol.
Quick Look At Privacy Controls

Pulse Mobile App
Provides a seamless way to read and interact
with current and trending articles from LinkedIn
influencers and people you follow.
Connected App
Connect with people you may not have met in
person prior to meetings. If you sync your
calendar with the Connected app you will get an
alert 15-minutes prior to your meeting with
updates on commonalities between you and
those with whom you are meeting.
LinkedIn Jobs App
Provides an advanced way to search and save
jobs that match your search criteria.
LinkedIn App
Take LinkedIn with you wherever you are!
LinkedIn Mobile App Tips + Tricks

Accenture & Girls Who Code LinkedIn Training

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