Being digital
Bold times for the oil
and gas industry

The time is ripe for being digital
in the oil and gas industry
Low prices and a volatile market have resulted
in a traditional response by the industry.
Oil and gas companies are:
• Cutting costs—headcount and wage freezes
• Renegotiating supplier agreements
• Reducing capital expenditure
Managing volatility
of oil and gas industry
professionals plan to invest
more in digital technologies
in the next three to five years*
62%
*Source: Accenture Oil & Gas Digital & TechTrends Survey, April 2015
Copyright © 2015 Accenture All rights reserved. 2

Copyright © 2015 Accenture All rights reserved. 3
Oil and gas companies must be
bold and adopt digital strategies
Being digital offers fundamentally new ways
to run organizations:
• Predictive analytics to monitor
network-wide pipeline operations
• A pipeline data capture App for iPads
to improve accuracy of field data
• Digital operations centers monitor critical
equipment in real time
• Real-time decision engines promote
optimized offers to relevant customers
across retail sites
Securing future value

The digital opportunity
Being digital offers fundamentally
new ways to run organizations
Copyright © 2015 Accenture All rights reserved. 4
Being digital in oil and gas can be successfully executed in three ways:
Create new channels
to market to engage
customers and
drive revenue
Improve operations
to increase agility and
better manage volatility
Enhance the back
office to realize
productivity gains
Embrace the
workforce of the
future to execute
digital transformation

1. Create new channels to market
Engage customers and drive revenue
Copyright © 2015 Accenture All rights reserved. 5
New business models are already opening up
new revenue streams. Leading oil and gas
companies are using analytics to understand
changing customer behaviors and enhance
channels to market.
The result?
More compelling marketing offers
Increased customer frequency and basket size
*Source: Accenture Strategy Executive Research 2015
Analytics Robotics Digital marketing
Potential for new revenue using:

2. Improve operations
Increase agility and better manage volatility
Copyright © 2015 Accenture All rights reserved. 6
Leading oil and gas companies can use
the Internet of Things to drive automation
and improve upstream and downstream
core operational efficiencies.
Even in a $100bbl environment oil and
gas companies should seek out
operational efficiencies.
of oil executives felt their
company was unprepared to
deal with the current levels
of uncertainty and volatility*
29%
22%
of oil executives felt their
company was not agile
enough to adapt*
*Source: Accenture Oil & Gas Digital & TechTrends Survey, April 2015

3. Enhance the back office
Realize productivity gains
Copyright © 2015 Accenture All rights reserved. 7
Leading oil and gas companies can take
advantage of new collaboration technologies
and artificial intelligence to improve
productivity and safety across the enterprise.
Workflow and workforce collaboration
and automation dramatically impacts
back office operations.
potential boost in
productivity when field
workers use electronic
work packages*
25%
*Source: Accenture analysis

Right team, right skills, ready for transformation?
Embrace the workforce of the future
Copyright © 2015 Accenture All rights reserved. 8
Intelligent technology acts as a “team
member” to augment the workforce of the
future.
Technology advances include:
• Wearable devices
• More natural human interfaces
• Smart machines
of executives said it was
critical or important to take
actions now to transition
their workforce to succeed
in the digital economy*
92%
*Source: Accenture Strategy Executive Research 2015

Oil and gas leaders need to ask themselves :
• What is the level of ambition for digital?
• What is the intent and remit of digital?
• How is digital governed across the organization?
• What changes are required to deliver digital?
• What untapped value resides in the
organization’s data?
Copyright © 2015 Accenture All rights reserved. 9
Where next?
Achieve digital maturity across channels,
operations and the enterprise

Learn more at www.accenture.com/DigitalOilAndGas
Contact us to discuss how to be digital in the
oil and gas industry richard.kho@accenture.com
Stay Connected
Follow Us–Twitter www.twitter.com/AccentureStrat
Watch Us–YouTube www.youtube.com/accenture
Connect With Us–LinkedIn www.linkedin.com/company/accenture-strategy
Copyright © 2015 Accenture All rights reserved. 10
Find out more:

About Accenture
Accenture is a leading global professional services
company, providing a broad range of services and
solutions in strategy, consulting, digital, technology
and operations. Combining unmatched experience
and specialized skills across more than 40 industries
and all business functions—underpinned by the
world’s largest delivery network—Accenture works at
the intersection of business and technology to help
clients improve their performance and create
sustainable value for their stakeholders. With more
than 358,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the
way the world works and lives. Visit us at
www.accenture.com
About Accenture Strategy
Accenture Strategy operates at the intersection
of business and technology. We bring together our
capabilities in business, technology, operations and
function strategy to help our clients envision and
execute industry-specific strategies that support
enterprise wide transformation. Our focus on issues
related to digital disruption, competitiveness, global
operating models, talent and leadership help drive
both efficiencies and growth. For more information,
follow @AccentureStrat or visit
www.accenture.com/strategy
Copyright © 2015 Accenture All rights reserved. 11