The New Energy Consumer: Thriving in the dynamic energy marketplace with new strategic retail plays
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In the face of market, technological and regulatory changes and evolving consumer trends, Accenture has identified strategic plays to transform around a digital operating model founded in people-oriented design.
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The New Energy Consumer: Thriving in the dynamic energy marketplace with new strategic retail plays
- 1. The New Energy Consumer: Strategic plays to address the energy retail marketplace
- 2. Tectonic market shifts and asymmetric competition are creating a new energy retail ecosystem. Copyright © 2016 Accenture All rights reserved. Home monitoring companies Online providers Start-ups and disruptive business models Telecommunications providers Digital retailers Energy providers Consumer electronics companies Specialized energy services companies (Home) energy management opportunity 2
- 3. Accenture’s New Energy Consumer and cross-industry research point to four trends crucial to containing costs and improving profitability. Copyright © 2016 Accenture All rights reserved. Instant. Fun, easy and simple Relevant. Connected personalization Sharing. Collaborative energy Meaningful. Expressions of personality and beliefs Digital expectation, seamless digital experience, and a ‘one and done’ mentality Insight-driven experiences, products and services Internet of Things and distributed energy resources convergence, home of the future, and sustainability Sharing economy, asset-light living, and collaborative innovation 3
- 4. A spectrum of opportunities to deliver on consumer needs and align with market forces Utilities are responding by using digital to transform their existing business models. Copyright © 2016 Accenture All rights reserved. Commodity-centric Supplier “Lean and automated” low-cost energy provider Energy Marketplace Enabler Facilitator of relationships and transactions in the energy system Connected Lifestyle Provider Partner of choice for the collaborative and connected home Energy Ecosystem Disruptor Automated energy markets Common alignment? A digital backbone Platform architecture, process automation, liquid workforce, asset-light systems 4
- 5. No-regret investments to enable future growth Shifting customer engagement levels and the next evolution of digital transformation demand an agile, risk-tolerant and data-driven environment. Copyright © 2016 Accenture All rights reserved. Transform the digital customer experience and flex the business From operational excellence to digital technology to the workforce of the future Re-shape and innovate the (decentralized) retail business From market observation and pilots to full-force market entry 1 2 5
- 6. Copyright © 2016 Accenture All rights reserved. 6 Twitter: @Accenture_Util LinkedIn: Accenture Utilities Visit: www.accenture.com/newenergyconsumer2015 About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Follow Us:
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- A common challenge to build recognition is it takes time to build. With NEC we have found that investing in a robust marketing and media program has significantly strengthened our brand and presence in the marketplace. This year we created a dedicated New Energy Consumer site on Accenture.com that offers an interactive, digital experience, featuring videos, reports and leadership perspectives that expand on NEC key messages. We also increased our social media campaigns to showcase our latest NEC insights. We are active on LinkedIn and twitter And as you can see the 2015 results are impressive. It is also easy for our teams to quickly share this content with clients to advance client engagement and sales opportunities. Content is regularly refreshed allowing teams to proactively share new content with their clients on a continuous basis. Industry Analysts, like the IDC have specifically commented that NEC contributes to AECS being a leading player in the utilities sector, with solid thought leadership and a clear vision of global trends and regional priorities, innovation, and delivery capabilities .
- NEC 2014
- A common challenge to build recognition is it takes time to build. With NEC we have found that investing in a robust marketing and media program has significantly strengthened our brand and presence in the marketplace. This year we created a dedicated New Energy Consumer site on Accenture.com that offers an interactive, digital experience, featuring videos, reports and leadership perspectives that expand on NEC key messages. We also increased our social media campaigns to showcase our latest NEC insights. We are active on LinkedIn and twitter And as you can see the 2015 results are impressive. It is also easy for our teams to quickly share this content with clients to advance client engagement and sales opportunities. Content is regularly refreshed allowing teams to proactively share new content with their clients on a continuous basis. Industry Analysts, like the IDC have specifically commented that NEC contributes to AECS being a leading player in the utilities sector, with solid thought leadership and a clear vision of global trends and regional priorities, innovation, and delivery capabilities .