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Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture Strategy

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Whole-brain leadership prepares C-suites for the digital challenges ahead, ensuring seamless growth and high-value problem solving capabilities.

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Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture Strategy

  1. 1. STRIKING BALANCEwithWhole-Brain Leadership
  2. 2. PRESSURES ARE CONVERGING ON THE C-SUITE Copyright © 2019 Accenture. All rights reserved. 2 Disruptors through the eyes of the C-suite increasing in impact and intensity… “Today’s operating environment is more complex…I think there is a compounding effect of market conditions, political stress, and regulatory intervention that takes the complexity to a considerably higher level than we operated in let’s say 10 or 20 years ago.” — Board Member, Banking / UK Say disruptive impact of new market entrants has increased 72% Say disruptive impact of new technologies has increased 85% Say disruptive impact of constantly shifting customer demands has increased 74% Say investors are among their most disruptive stakeholders 62% Say employees are among their most disruptive stakeholders 49% …and creating a combinatorial effect.
  3. 3. “I value what benefits society.” EMPOWERED NOT EMPOWERED ME WE “I can challenge companies.” “I can’t challenge companies.” “I value what benefits me.” Agitators Pathfinders DisenfranchisedIndifferent Employees: 31% Customers: 31% Employees: 18% Customers: 21% Employees: 15% Customers: 19% Employees: 35% Customers: 30% Copyright © 2019 Accenture. All rights reserved. 3 ADDING PRESSURE: A SUPERGROUP OF EMPLOYEES AND CUSTOMERS
  4. 4. A SUPER GROUP WITH SUPER POWERS Copyright © 2019 Accenture. All rights reserved. 4 Their composition defies conventional wisdom A group you cannot afford to ignore …as employees more likely to be on the fast track to leadership and possess critical skills >2x …as consumers more likely to be in the top 10% of household incomes 84% Have clear and different expectations of leadership …of employees more likely to place a particular emphasis on working for companies who have a clear purpose they can relate to 57% …of consumers more likely to place a particular emphasis on buying from companies who contribute to society67% Not gender specific 52% 48% Female Male Not generation specific 48% 52% <40 >40 Both customer & employee 49% 51% Customer Employee
  5. 5. …AND THEY HAVE CLEAR EXPECTATIONS OF THE C-SUITE Copyright © 2019 Accenture. All rights reserved. 5 Pathfinder view of skill importance for C-suite As employees, Pathfinders indicate that whole-brain skills and behaviors are important for C-suite leaders to have.
  6. 6. THE C-SUITE RECOGNIZES THE WINDS OF CHANGE Copyright © 2019 Accenture. All rights reserved. C-Suite / GERMANY C-Suite / SPAIN C-Suite / USA It is a difficult but necessary combination. We have to stop and think about who our end users are…and what their needs are. Before, people had less data and less power. People now have a superpower to change things. There needs to be a level of transparency and openness in how you run your business today. 10 years ago, you would have kept the way that you work and make decisions to yourself, but now you need to be more open. In a linear world CEOs could project their experience into the future. Today, experience does not have that same value because the world is developing exponentially.
  7. 7. 57% 10% 8% 6% 6% 13% Business, Finance, Economics Science Technology Engineering IT (Information Technology) Other (left-directed) degree AND THERE ARE NO SURPRISES ABOUT THEIR OWN ORIENTATION Copyright © 2019 Accenture. All rights reserved. 7 of the C-suite have formal training in left-directed degrees 89%
  8. 8. MANAGE THE RISK BY CLOSING THE GAP: THE GREAT DIVIDE Copyright © 2019 Accenture. All rights reserved. 8 Pathfinder C-suite View of key skills required:
  9. 9. …and compounds the impact of a growing left-brain weakness: Understanding of new technology & having the right tech skills to advise teams THE C-SUITE’S SELF- DESCRIBED GAPS CLEARLY DEFINE THE STARTING POINT Copyright © 2019 Accenture. All rights reserved. 9 65%of the C-suite say a right brain skill is their weakest Intuition Empathy & Self awareness Vigilance to the external environment The top 3 weakest skills
  10. 10. IT’S WORTH THE EFFORT: THERE IS EVIDENCE OF A BOTTOM LINE IMPACT 10 …and they report stronger average growth & profitability Use a whole-brain approach today… 8% avg 3-yr Revenue growth avg 3-yr Profit (EBITDA) growth +22% +34% Copyright © 2019 Accenture. All rights reserved. Intend to use a whole- brain approach in the next 3 years 82%
  11. 11. A CLEAR PATH FORWARD: SEIZING THE OPPORTUNITY Copyright © 2019 Accenture. All rights reserved. 11 Redefine leadership to gain relevancy. Drive change deep and wide to realize the enterprise potential of whole brain. Diversify the C-suite’s strengths. 1 2 3
  12. 12. 1. DIVERSIFY THE C-SUITE’S STRENGTHS Copyright © 2019 Accenture. All rights reserved.Source: New Rules of Engagement, C-suite Survey re-skilling C-suite members 55% bringing in new talent from outside 46% 9 in 10of C-suite executives are already addressing current skills gaps
  13. 13. 2. REDEFINE LEADERSHIP TO GAIN RELEVANCY AND CURRENCY Copyright © 2019 Accenture. All rights reserved. 13 more likely to take action in numbers against their employer 5x have already taken disruptive action, voicing their disappointment as a customer 61% High Risk more likely to be completely motivated to give their best for their employer 2x more likely as a customer to choose a more expensive brand because they prefer what it stands for 2x High Reward
  14. 14. Copyright © 2019 Accenture. All rights reserved. 14 Applying new, richer depths of the left… • Data science • Analytics • Visualization • Machine learning • AI with more tangible applications of the right… • Creative thinking • Experimentation • Innovation • Empathy • Intuition …to solve the highest value problems with data-led and human centric design approaches 3. THE ENTERPRISE POTENTIAL OF WHOLE BRAIN: GREATER THAN RIGHT + LEFT
  15. 15. { LEARN MORE New Rules of Engagement for the C-suite Striking Balance with Whole-Brain Leadership VISIT @AccentureStrat accenture-strategy READ THE REPORT
  16. 16. About Accenture Research The Whole-Brain Leadership: The New Rules of Engagement for the C-suite report from Accenture Strategy is based on insights from research including interviews with 200 C-suite executives from France, Germany, Italy, Spain, the United Kingdom and the United States; survey responses from more than 11,000 employees and consumers in China, France, Germany, Italy, Spain, the UK and the US; and in-person focus groups in Spain, the UK and US. The study found that leadership teams that actively acquire, deploy, demonstrate and embed diversified whole-brain thinking across the organization fare better financially than those that don’t. Visit us at About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 477,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at Accenture, its logo, and High Performance Delivered are trademarks of Accenture. About Accenture Strategy Accenture Strategy combines deep industry expertise, advanced analytics capabilities and human-led design methodologies that enable clients to act with speed and confidence. By identifying clear, actionable paths to accelerate competitive agility, Accenture Strategy helps leaders in the C-suite envision and execute strategies that drive growth in the face of digital transformation. For more information, follow @AccentureStrat or visit Copyright © 2019 Accenture. All rights reserved.