Social media footprint
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Presentation from Toronto's Tech Edge for #eProNAR
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Social media footprint
- 1. Social Media Plan Virtual Outsourcing Toronto, ON June 5, 2012
- 2. The Social Media Revolution From Web 2.0 to Social Media
- 3. Social media can be defined as primarily Internet and mobile-based tools for sharing and discussing information among humans
- 8. Listen Network Learn Create Curate
- 9. “I just don’t have time to spend on Social Media and my Internet Presence”
- 10. You can’t be everywhere … (C) by Kim |
- 11. Establishing your presence WHERE DO YOU NEED TO BE?
- 12. Where are your Potential Clients?
- 13. Website = Central Focus Facebook Personal Facebook Business Twitter Page Website and/or Linked In Blog Email Mail and Enewsletters Other
- 14. Online Presence Must Optional • Website / Blog • Twitter • Google Profile • YouTube • Social Biz Card • Google+ • LinkedIn • Flickr • Facebook – Personal • Yelp • Facebook – Business • FourSquare
- 16. Balance it all by Focusing on Your Locals
- 17. Update your Profiles Quarterly PROFILES
- 18. Profile Check List Current Picture Current BIO Links to your Website Update your Connections
- 19. Update 3 x Weekly WEBSITE / BLOG
- 20. Website Check List – 3 times/week • Post content • Update information
- 22. LinkedIn Check List- Monthly Make connections Update your status Participate in Group Conversation
- 25. Facebook Check List- Daily Update your Status Comment / Like statuses of Locals Make new connections
- 26. Daily FACEBOOK – BUSINESS PAGE
- 27. Facebook Check List- Daily Update your Status When you link – use your website/blog “Be your Business Page” and comment/like on local postings and companies Post Photos and Information on the community you serve
- 28. Be your Business Pages
- 29. Optional: Twitter : Update and Engage daily Google+: Update and Engage daily Flickr: Upload photos, comment, participate in groups weekly YouTube: Post local video content weekly Yelp: as you can FourSquare: as you can
- 30. Finding Content
- 31. Find Content to Curate Google Alerts – google.com/alerts
- 32. On iPad
- 33. Hire a Social Media Virtual Assistant
- 34. Hire a Ghost Writer
- 36. Time Savers • Hootsuite.com • SproutSocial.com • SocialMadeSimple.com • HootHut.com • Roost.com
- 39. Schedule Daily Monthly Weekly •Update your Status Yelp, FourSquare Update your LinkedIn (Facebook P & B) Status •Comment/Like on FB 10-15 minutes Make new Connections •Make New on LinkedIn Connections 3 x Week Upload and Engage on •Become your Business Post Content on Flickr Page and Engage Website/Blog 20-30 minutes •Post Photos Quarterly •Twitter, Google+ Update your Profiles 30-60 minutes 30-60 minutes 30-45 minutes
Editor's Notes
- homas Boone Pickens, Jr. (born May 22, 1928), known as T. Boone Pickens, is an Americanbusiness magnate and financier. Pickens chairs the hedge fundBP Capital Management. He was a well-known takeover operator and corporate raider during the 1980s. With an estimated current net worth of about $1.4 billion, he is ranked by Forbes as the 328th-richest person in America and ranked 879th in the world.[1]
- Ohio runner with cerebral palsy becomes youtube hit
- Recommendations of a good bioDifferent for eeach siteShorter is betterFirst paragrah about real estateSecond paragraph chat about your intrests
- Update your informationThat is why a blog is so useful!Customize your pages – Do updates!!!
- Update a weekJust put a link under a photoA directly of playgroundsWineriesSchoolsFootball schedules
- If you work with corporate clients – you may spend more timeCONCENTRATE on locals – affiliatesMake connections . . .Update your status monthly . . .Groups – alumniMajor town or cityInterest you have . . .
- Personal informationSample of Robert SternCreate lists of local and check in what they are chatting aboutHave a list of your SOI – top 100 and chat with 2 a week . . .Like and comment . . . All of their friends see it also . . . Quick likes of photos of their familyFocis on LOCALShould you like your own comments ???
- Want to hear business informationFocus on Community as wellThey want to see that you are an expert as wellUpdate dailyWrote a blurb on your site and link ti back to your siteSometimes links alone are fine.Flee marekt – write on your blog and do the linkJuggling buyers and contracts hope I can fit it all inBe your business page – flip from being yoursel to being your business page.Do it back and forthFind local companies in your area and like and talk to them on your wall.
- Timely – for your communityReact to news as it is happeningSet up google alerts for this contentType in name of town and “breaking news”