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How india is the kpo destination for us businesses
1. How is India the KPO destination for
US businesses?
In the year 2006, The Hindu quoted Kelly Services saying that in future, India is
likely to become the technically advanced segment for the vast KPO industry. It
was also expected to attain a high growth rate and a dominant influence in the
KPO sector. Ten years down the line, India today has earned everything it should
have for this industry.
For quite a while now, India has been the hottest Knowledge Process Outsourcing
(KPO) destinations and all the credit goes to the two principle factors i.e.
competitive salary culture and proficient English speaking youngsters in India.
According to the statistics, India produces 3-4 million graduates every year, and
this is a major influence in the advancement of KPO culture in India. Some popular
KPO services in India include Equity research, Business and market research,
Intellectual property research, financial research, pharmaceuticals research, and so
on.
Early Phase:
During the early phase of KPO expansion in India, the country was only known for
some limited technical services. However with time, Indian companies have
managed to offer some exceptional services in the KPO sector, especially in fields
like law, education, paralegal, biotechnology, educational, marketing, content,
pharma, design/animation, research and development, engineering,
intelligenceservices, etc. By outsourcing the core business functions, many US
companies are managing the successive workflow of their company. Let’s have a
look at the factors that have supported the steady growth of this expansion in India.
Factor 1- Despite odds, India’s KPO market is ever-rising:
When the overall marketplace was battling the war of recession, India’s KPO
industry was growing in several fields of research, finance, legal and marketing
discipline. ASSOCHAM reported that the profession-based services in India are
even expected to go much higher than the current statistics. With stiff competition
2. from countries like Philippines, Russia, China, Hungary and Poland, India has still
been a strong KPO contender in the market.
Factor 2: Wide variety of KPO professionals
India has been supported by a dynamic workforce of qualified professionals
ranging from post-graduates to PhD scholars and MBA professionals. This is by
far the most progressive factor that has supported the expansion of KPO sector in
this country. A vast pool 6-8 lakh of experience professionals in engineering,
management, medicine, accountancy, company secretary, etc. have been serving
the KPO sector in India.
Factor 3: Low Cost Benefits
The US companies through KPO services are enjoying the stake of getting
‘quality’ work at lowest possible prices. Knowledge process outsourcing
servicesin India offer a low-cost advantage to the US firms which allow them to
curtail best services at the most affordable costs. And since the manpower
availability is not an issue in India, it is relatively convenient for the companies to
choose the best that they can have for their business.
Factor 4: The Potential of SMEs in India.
Over the period of time we have seen SMEs (small and medium enterprises) been
rising as the major factor of driving KPO industry in India. According to a study,
out of 20 million SMEs in the US and Europe, 15 percent of them can witness a
huge shift in knowledge process outsourcing services if they work in direction to
reduce the work complexities, become competitive with fellow competitors in an
effective manner, take less time in market the product, give flexible services and
offer high-end solutions at lower possible costs. It seems like India can offer all of
them!
Some other factors like favorable government policies and advantageous time zone
have also supported the KPO expansion in India. Serving 70 percent of world’s
KPO industry, there is no doubt in saying that India is maturing every single day
by expanding its range of services and expertise.
3. For further information please log on to at http://www.acreaty.us/knowledge-
process-outsourcing/
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