Mobile usage now exceeds web usage, with 78% of smartphone users utilizing their phones while shopping. Accelerating a mobile and social media strategy can help businesses gain an earlier advantage to increase growth, profitability, and loyalty. An effective strategy includes integrated customer relationship management, analytics, and pushing content to social networks to engage customers across multiple channels and drive customer engagement.

1. The mobile and social media journey

3. How we got here… Mobile usage exceeds web utilization Mobile marketing is a $62B business 78% of Smart Phone internet users now are using their phones while they are shopping.

4. Why accelerate your mobile and social media strategy?

5. Source: Growth of mobile marketing (Microsoft tag)

6. Source: The Mobile Commerce Revolution (via Microsoft Tag)

8. Which group will you be part of? Can being an earlier adopter accelerate your growth & profitability? Increase Loyalty? Today

9. Recipe for an Effective Mobile and Social Media Strategy

12. Recipe: Effective Customer Engagement

15. www.acromobile.com