Richard Evans - European Mobility Week 2015 - Successful Past Events and EMW Activities in the UK
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Presentation from the European Mobility Week 2015 full-day training workshop held on 15 April 2015 at Camden Town Hall, organised by Act TravelWise with financial support from the Department for Transport.
Richard Evans - European Mobility Week 2015 - Successful Past Events and EMW Activities in the UK
1. In Town, Without My Car & European Mobility Week 1
Successful Past Events and EMW
Activities in the UK
2. In Town, Without My Car & European Mobility Week 2
Campaign Origins
• First ever CFD was in Bath, UK, in June
1995
• It is a vicious rumour that the French
started it in La Rochelle in 1997… This
claim must be contested at every
available opportunity!
3. In Town, Without My Car & European Mobility Week 3
EMW-ITWMC
Charter Criteria
• 16-22 September, every year
• Annual theme, 2015: Choose. Change. Combine.
• Organise a week of activities to promote sustainable
transport
• Implement at least one permanent measure which
contributes to modal transfer from private car to
environmentally sound means of transport…
• …ideally involving roadspace reallocation
• Organise the In Town Without My Car! day, i.e. car
free street, preferably on 22nd
September
4. In Town, Without My Car & European Mobility Week 4
In Town Without My
Car! (Car Free Day)
• Close one or more urban streets to motors for at least
one day, eg 7am – 7pm
• Preferably on 22nd
September (Tuesday this year)
• These streets are the domain of pedestrians, cyclists
and public transport
• Find a better use for the street, e.g. test a homezone,
bike trials, street theatre, music, dancing, public art,
children’s play areas…
5. In Town, Without My Car & European Mobility Week 5
What are our town
centres streets for?
Maximising
throughput of
motor traffic?
6. In Town, Without My Car & European Mobility Week 6
Not for People!
(1978 Government road safety poster!)
13. In Town, Without My Car & European Mobility Week 13
Hackney/Tower-Hamlets
14. In Town, Without My Car & European Mobility Week 14
Waltham Forest
15. In Town, Without My Car & European Mobility Week 15
Permanent measure
example
Roadspace
reallocation
permanent
scheme: road
turned into
cycle track at
Farringdon
Station (LB
Islington)
16. In Town, Without My Car & European Mobility Week 16
Bristol
7 streets closed to motors in
Corn Street area of city centre
17. In Town, Without My Car & European Mobility Week 17
Islington Inspired by
San Francisco
18. In Town, Without My Car & European Mobility Week 18
Park(ing) Day in
Manchester
19. In Town, Without My Car & European Mobility Week 19
Tower Bridge
CFD 2001
20. In Town, Without My Car & European Mobility Week 20
Ken launches new
London bike map
21. In Town, Without My Car & European Mobility Week 21
The King sang to Ken at
The Cut
“The Wonder
of You!”
23. In Town, Without My Car & European Mobility Week 23
Edinburgh
commuter challenge
Bikesalw
aysw
in!
24. In Town, Without My Car & European Mobility Week 24
Polar bear joins commuter
challenge in Swindon
25. In Town, Without My Car & European Mobility Week 25
Stoke-on-Trent
Permanent scheme: new car sharing scheme at
University Hospital launched, aka…
how many
nurses can
you fit in a
Mini?
26. In Town, Without My Car & European Mobility Week 26
St Johns Road,
Wembley
• residential street
used as rat-run
• ITWMC 2005 used
to pilot a one-day
experimental road
closure
27. In Town, Without My Car & European Mobility Week 27
Egham, Surrey
A commuter challenge
event almost guarantees
good local press coverage
BIKES
ALWAYS WIN!
28. In Town, Without My Car & European Mobility Week 28
Flint
Permanent scheme: new bus-only
link, controlled by rising bollards,
in the Deeside Industrial Estate
Church Street closed to motor
traffic for Car Free Day
30. In Town, Without My Car & European Mobility Week 30
Bring in the kids!
LB Merton
Eastbourne
31. In Town, Without My Car & European Mobility Week 31
LB Merton
Winning entry in sustainable
travel photo competition
Merton Commuter
Challengers (the bikes won)
32. In Town, Without My Car & European Mobility Week 32
Milton
Keynes
33. In Town, Without My Car & European Mobility Week 33
Newcastle-Upon-
Tyne
34. In Town, Without My Car & European Mobility Week 34
Newport car-
crushing!
Newport council worker
Geraint Roberts crushed
his old Volvo, in
exchange for free rail
travel for his 22-mile
commute from Pontyclun
35. In Town, Without My Car & European Mobility Week 35
A popular campaign
67%
23%
3%
1% 6%
very good idea
quite good idea
not a very good idea
very bad idea
don’t know / no opinion
(962 people polled 22nd
Sept 2004 in ten
participating UK towns)
36. In Town, Without My Car & European Mobility Week 36
Most people share the
campaign concerns
To reduce traffic and
pollution,
do you agree that car
use should be limited
in your town?
50%
36%
6%
3%
5%
Strongly agree
Somew hat agree
Somew hat disagree
Strongly disagree
Don’t know / no opinion
37. In Town, Without My Car & European Mobility Week 37
People perceive lots of
campaign benefits
What in your opinion are the main benefits of this event?
0 100 200 300 400 500 600 700 800
There is less pollution
It is easier to w alk around
The street is quieter because there's no motor traffic
The street is a friendlier place
Raises aw areness of transport problems
People are less stressed
I feel safer
It is easier to cycle
I can try another means of transport
Increased revenue for shops and restaurants
There are no benefits to me
Other benefits (please specify in comments the end)
Don’t know
There are no benefits to other people
38. In Town, Without My Car & European Mobility Week 38
Islington
END OF
PART 1
40. In Town, Without My Car & European Mobility Week 40
Design out obesity!
Countries with highest levels of active travel generally
have the lowest obesity rates
Time spent in cars is positively associated with obesity
Physical inactivity is killing more people than smoking
The Times last week: “Britain has one of the worst
obesity rates in the world…our lifestyles are more
sedentary than ever before”
“If a medication existed that had a similar effect as
physical activity, it would be regarded as a wonder drug
or miracle cure” Sir Liam Donaldson, Former Chief
Medical Officer, 2009
41. In Town, Without My Car & European Mobility Week 41
Air Quality
• Air pollution in London's Oxford Street breached the
legal limit for the whole of 2015 – by January 4th
!
• 24,000 premature deaths every year in UK
• “We need a long term strategy of reducing pollution
in our great city – let's start with pedestrianising
Oxford St and other roads in Central London” tweet
by Christian Wolmar 10/4/15, hopeful Labour
candidate for London Mayor
• EMW = great opportunity
50. In Town, Without My Car & European Mobility Week 50
Stoke-on-Trent
51. In Town, Without My Car & European Mobility Week 51
Bristol: permanent
schemes
Three new Home Zones in Southville
Rising bollards in city centre
52. In Town, Without My Car & European Mobility Week 52
GPG examples:
Camden
Museum Street,
Camden, 22/9/03…
inspired the
permanent measures
clause in the charter:
"implement one or more new practical measure(s) that are made
permanent in the local authority and which contribute(s) to modal
transfer from private car to environmentally sound means of
transport and to sustainable urban mobility in general."
53. In Town, Without My Car & European Mobility Week 53
Camden 2004
Coptic Street,
parallel to
Museum
Street, and
now also
permanently
car-free
54. In Town, Without My Car & European Mobility Week 54
Streets for People
• Local authorities invite bids from residents
(individuals, groups, associations) to put forward
the case for their street to be the focus for the
ITWMC, and perhaps the whole week
• A chance for local people to develop and pilot
their own ideas in their own streets, (eg a lower
speed limit, a homezone, a road closure…)
55. In Town, Without My Car & European Mobility Week 55
SFP features
• Residents take ownership of the event
• Locals are empowered: they can make a
difference
• Foster responsibility and pride
• Local Authority support and traffic orders etc.
given to best workable proposal(s) which have
strong grassroots support and leadership.
56. In Town, Without My Car & European Mobility Week 56
SFP would be
popular
• A 2006 national survey of 1,977 people
showed three quarters of people in favour of
traffic calming
MORI / County Surveyors' Society, April 2006
• 81% of 10,000 respondents in a phone poll
voted in favour of a London-wide 20mph
speed limit
London Tonight, Carlton TV, 25 January 1999
57. In Town, Without My Car & European Mobility Week 57
SFP benefits
• Opportunity for towns where the centre may already be
pedestrianised…
• …or where a town centre event might be too costly and time-
consuming to organise
• For residential suburbs…everyone wants “something done”
about the traffic in their street
• Local authority delivers what people want - not imposed from
“on high”
• Organisation shared at grass roots level
• Cheap and quick to sort (compared to major city centre event)
• More than one good bid… more than one event?
58. In Town, Without My Car & European Mobility Week 58
SFP sub-themes
• Stronger links with healthy lifestyles: research in
Scotland has shown that health is the biggest single
motivator to cut car use… publicise benefits of daily
exercise, health risks of sedentary lifestyles, higher
pollution levels in cars…
• Focus on car-free lifestyles: highlight examples of
people and organisations which thrive without
personal motor transport.
• Celebrate people who achieve life goals – access to
jobs, schools, shopping, holidays, entertainment,
romance – without always jumping in a car to get
them!
59. In Town, Without My Car & European Mobility Week 59
SFP example from
Brent (NW London)
“We closed five streets for traditional street parties…
residents organised all sorts of activities:
environmental fairs, cycling competitions, markets,
concerts, sports etc.
“There were great photos and loads of positive press,
and they have led to a proposal to create a permanent
Home Zone.
“It was really nice to do this for the community and see
everyone out enjoying the street and meeting their
neighbours…
60. In Town, Without My Car & European Mobility Week 60
Brent shows the
way!
“Old fashioned street parties
are a great way to show
residents how enjoyable
their streets can be, using
them as social space and
making the street scene
more attractive for
residents and safer for
children to play”
Transport Planner and Event Organiser
Kathryn King
61. In Town, Without My Car & European Mobility Week 61
Case Study:
Hammersmith & Fulham
EMW boxes ticked…
Estcourt Road Fulham closed to motors
New 20mph speed limit unveiled by Mayor
Child designed sign
Pavement build-outs
St Thomas Primary School organised their
own street party and managed the budget
71. In Town, Without My Car & European Mobility Week 71
Our new Bible?
72. In Town, Without My Car & European Mobility Week 72
The vision thing
In Town
With My
Car!
Notas del editor
A sand-pit for the kids makes alternative use of the Greenwich town centre 1-way system
This kind of scheme is to my mind the gold standard scheme – the only way to permanently cut motor traffic in town is to cut the space we make available for it to move and to park. Then reclaim the space to facilitate passage by the greener modes.
Photo is in Cowcross Street, LB Islington, where this parking bay has been used to set up a table-tennis tournament.
If you like the look of these ideas, check out http://www.parkingday.org/
Maple Road in Surbiton, normally a busy through route, this was a bold event – good to see some courage and determination from Kingston council officers, backed by strong political support
A great event to organise if you want to promote cycling: quick, cheap, easy, and practically guaranteed local media coverage
A full page in the local paper, just because one of the commuter challenge participants wore a polar bear suit!
Another cheap way for media-tarts to get some notice!
Costs a bit more to organise than a commuter challenge or car-share event… but the returns were greater too – this event was top of the Welsh TV news, and reported internationally. Value of air-time and column inches way exceeded relatively modest cost of hiring the mobile car-baler.
Camden uses the campaign every year to launch a new permanent scheme such as this “urban realm improvement” in the Holborn area with wider pavements and use of high quality York stone materials to transform the streetscape and signify that it is an area primarily for pedestrians.
This is the one-way system in Greenwich town centre – all motor traffic diverted onto alternative routes for the day
Human-powered taxi services for EMW
Chalk is cheap!
More highway art – really popular, quick and easy to get organised
Swansea City Council officers celebrating the launch of a new local bus service in EMW 2007 – thus ticking the permanent features box in the charter
The man cutting the tape is Derek Twigg (then a government transport minister)
The rising bollards – just flick a switch – enable Bristol to have several car free days every year. Every town needs a switch like this!
This is the event which inspired the permanent measures clause in the charter – last year during EMW over 6,000 permanent measures were launched all over Europe
Local press interest is usually high, and coverage is usually positive. Try to inform the press of your plans well in advance, and say how they fit in with any local strategy to cut car use and why. That way the editors have some time to do a thoughtful job, rather than a knee-jerk anti council rant…
Press coverage can be bad – even if your town does nothing! This cutting is from a local rag in Kingston-on-Thames which has since participated in the campaigns every year, most recently with its bold events in Maple Road, Surbiton (see earlier slide)
The second article on the page was about an impromptu car free day event in Richmond Park. The park authorities had refused to close the park to motor traffic for car free day, despite a recently published report by Dame Jennifer Jenkins recommending just that. So 500 local cyclists came together for a slow pedal round the park’s 7-mile perimeter road to highlight the nonsense that this urban jewel of a park should serve as a rat-run to enough motor traffic every day to warrant dualling the carriageway!
I have always taken view that any publicity is good – when people like Littlejohn notice what we are doing, we have arrived!
Looking forward to reversed priorities – this lovely cartoon sums up I think the wholesale and radical changes that we need to make to turn our towns and cities into civilised places where steam gives way to sail and where people are more important than cars.
Someone once suggested to me that when this idyllic state of affairs becomes the norm, people will be campaigning for a special day perhaps once a year when they are allowed to drive their cars into town – the In Town With My Car! Day