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Introduction to compression Without compression a 7 megapixel (3216*2136) photo captured by mid range camera is 20.6MB. With JPEG, that picture is 3.3MB. YouTube 1080P is compressed 429:1 A typical mp3 is compressed 10:1 w/o compression, Internet cant serve multimedia HTML, CSS, JS, ... is also gzip-ed GSM uses 6.5 kbps. Standard voice is 64kbps
Amount of data saved Public demo: http://lessbit.net Its just a public show, not our secret tech Our proprietary tech is much better. Contact Us! IPNET 3 year compression effort: html, xml, css, js, image, flash, pdf, ... had their own compression algorithm invented Proprietary tech: 15% better than WebP
Disruptive tech Visible and ready Nguyễn Thành Nam, former CEO of FPT asked to see the demo when he saw the note on FB René Dines Hermand, president & CEO of Esoft, signed a partnership (July 6th) after 4 sessions of negotiation
Business models Current models Licenses • telco; ISP; browser/VPN/proxy vendors • WAN Optimization companies • to companies with lots of content current offering: Joomlart, Esoftflow, VBPO … Access payment from users ref: Hotspot Shield, Spotflux… Ads, conventional display ads, search ads, inserted to pages on the fly Expected model: René is responsible for interviewing Western companies to figure out best business models
Our team Leadership: Nam (1981) Roles: Vision + Capital + Algorithm + Prototype The first programming medal in 1995, many national awards in CS Partner: René (1973) Roles: Capital, business model, sales in western market Very successful entrepreneur in Denmark. Brought his company to the IPO Partner: Minh (1981) Roles: Software architect + Sales in Vietnam market The first programming medal in 1995, others in high school, close friend since 1995 Lead programmer: Viet (1988). Roles: R&D Management + Algorithm + Code National CS medals and awards in high school, college, NTĐViệt in 2011 Has been working together since 2007 Coder: Cuong (1990) National CS medals in college Coder: Phien (1990) National CS medals in college Manager: Quang (1984). Roles: Company management + Sysadmin + Sales Has been working together since 2006, immediately after college graduation
Short-term strategy Direct sales of access service • Service packages • Easy to perceive; safe to buy • No expire • Bill by amount of saving • Packages with competing services and benefit (speed, saving) Monthly usage Free download, in app purchase for premium features Approach corporate customers Trial and error. Viettel and VNPT approached.
Success stories• Opera, Onavo• Storwize acquired by IBM in 2011 for $140m• Onavo invested by Sequoia, Motorola. $13 million in funding from investors including Sequoia Capital and Motorola Mobility Ventures
Compression market The first format providing a good enoughsolution to a big problem gets network effect widespread support of Its extremely hard to replace. software & hardware No support by browsers JPEG still has a long future ahead. 1986 JPEG Group 2000 JPEG2000 std organzied by ITU (Wavelet+Arithmetic) 1992 JPG standard MS Photo (DCT+Huffman) JPEG JP2 JPEG XR WebP 2006 MS made HD Photo 2009 ITU std JPEG XR Huffman Arith 1992 On2 is incorporated 1951 Huffman 1977 Arithmetic 2010 $124m Google acquired Huffman code Arithmetic code 2012 VP8 created WebP 1950 1960 1970 1980 1990 2000 2010
Opportunities 2011: 6 billion mobile subscriptions, over 85% of new handsets will be able to access the mobile Web. Ofcom (UK telecom regulator) reports 230% spectral efficiency savings with 4G – "that will not be enough to match demand for mobile data". Newer tech drains battery faster, market will need us even more in the next 10 years.