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INVESTOR OVERVIEW
June 2018
©2018 Acxiom Corporation
1
Why We Are
Here
©2018 Acxiom Corporation
2
› Over the last 6 years, we’ve transformed Acxiom into
a digital innovator and thought leader with two
strong businesses: LiveRamp & Acxiom Marketing
Solutions (AMS)
› In February, we announced a process to evaluate
strategic alternatives for AMS
› Now is the time to get to know LiveRamp
› We believe LiveRamp is a unique SaaS company with
significant runway
What Is LiveRamp
Solving for the complete
customer experience
©2018 Acxiom Corporation
3
Customer
touchpoints
increasing
dramatically
Relevant data is
everywhere –
but siloed
Consumer
expectations
continue to
increase
x
=
The Problem
xx
IDENTITY
Technology is
exploding
CONNECTIVITY DATA ACCESS ETHICAL STEWARDSHIP
LiveRamp’s SaaS platform unifies the
customer experience across all
touchpoints
LiveRamp’s SaaS platform unifies the
customer experience across all the siloed
touchpoints
The Solution
We Are
Already
Operating
at
Enormous
Scale
©2018 Acxiom Corporation
4
Better
Results
More
Data
More
Usage
Better
Identity
Consumers
Brands
Agencies
Data
Platforms
Publishers
› 570+ platforms integrated
› ~30 platforms in
Advertising ID Consortium
› 100+ platforms as
customers
› 850+ data partners
› 45+ years of historical
contact data
› 100+ data providers
through IdentityLink Data
Store
› 180+ publishers
representing 1500+
properties
› 18 of top 20 publishers as
partners
› 5 of 6 global holding
companies, 4 IdentityLink-
enabled.
› 5 of top 10 programmatic
agencies
› 200+ leading US brands as
customers
› 18 of top 25 advertisers in
in US
› 2Bn+ individuals
(knowledge base)
› 200MM+ unique matched
digital ID’s active in US
©2018 Acxiom Corporation
5
VIDEO
SEARCH
ANALYTICS
TV
DIRECT
MARKETING
MEDIA
PLATFORMS
MOBILE
CALL
CENTERS
Our Identity is
Ubiquitous
Across the
Ecosystem
PERSONALIZATION
©2018 Acxiom Corporation
6
Data Stewardship is
Core to Our DNA
We lead the industry by
offering:
› Consumer Notice, Access, and
Choice
› Automated Controls for Ethical Data Use
› Secure, Privacy-Compliant Matching
› Extensive Privacy Assessments and Security
Audits
› Global Engagement with Dozens of Policy
Organizations
©2018 Acxiom Corporation
7
Strong Business Model
FY16 FY17 FY18 FY19E
+25-30%
$220
$154
$105
% of revenue
Subscription 69% 74% 78% ~80%
Marketplace 31% 26% 22% ~20%
YoY %
growth
Subscription na 58% 50% >30%
Marketplace na 22% 21% Low single digits1
Total na 46% 43% 25-30%
1 Low single digit transactional revenue growth includes year-over-year decline in Facebook related Data Store revenue.
Proforma, unaudited and subject to change
Revenue
$M
Predictable Revenue Model
$220M
Trailing
12-month revenue
~80%
Subscription
Expansion Driven Model
>110%
Dollar-based net
retention
Strong Commitment from Clients
>570
Direct clients
39
$1M+ clients
Demonstrated Leverage
>65%
Gross margin
>10%
Segment EBITDA
less capex
©2018 Acxiom Corporation
8
Opportunity for
Exponential
Growth…
$ 100k
~ 2.5x
~ 5x
~ 10x
Onboarding Measurement Advanced Data Analytics Identity Link as Identifier (SoR)
Targeting Measurement Advanced
Analytics
IdentityLink Powered
Data Lakes
% of Clients 75% 17% 5% 3%
Sophistication
…With Real
Client
Expansion
Proof
Points
$0.6M
FY17:
Onboarding + Targeting
Expansion $0.3MM
$0.3M FY16:
Onboarding
$0.3MM
$0.3M
FY17:
IdentityLink for
Targeting $0.3MM
$1.2M
FY17:
IdentityLink for
Measurement $0.9MM
$1.3M
FY17:
Measurement $0.7MM
$2M
FY18:
Additional IdentityLink
Sources & Volume
$0.8MM
$3M
FY18:
IdentityLink Powered
Custom Product $1.7MM
$3.5M
FY18:
Measurement expansion
$0.5MM
$4M
FY18:
Data Store $0.5MM
ACV from $280K to $2M+
in 1.5 years
Fortune 500
Technology Company
ACV from $350K to $4M+
in 2 years
Fortune 500
Retail Company
©2018 Acxiom Corporation
9
In Summary
©2018 Acxiom Corporation
10
Identity and data are foundational to delivering
exceptional customer experiences and data
driven results
Our vast network is operating at scale
with multiple network effects at play
We can power all the world’s applications
our success in marketing is just the start
Strong business model
with best in class SaaS characteristics
We power the connected ecosystem and the universal
identity graph
Financial
Highlights
©2018 Acxiom Corporation
©2018 Acxiom Corporation
12
Best in Class SaaS Characteristics
PREDICTABLE RECURRING
REVENUE MODEL
PROVEN ABILITY TO
LAND AND EXPAND
STRONG COMMITMENT
FROM CUSTOMERS
>65%
Gross Margin
DEMONSTRATED
LEVERAGE
>10%
Segment EBIDA less
Capex during FY18
570
Direct clients as of March
2018
>110%
Dollar-based Net
Retention
$220M
Trailing 12 Month
Revenue
~80%
Subscription Revenue
39
$1M Clients as of March
2018
©2018 Acxiom Corporation
13
Strong Business
Momentum
$106
$154
$220
FY16A FY17A FY18A
44%
2-year CAGR
Revenue ($M)
60% 60%
67%
FY16A FY17A FY18A
Gross Margin (%)
$4
$17
$36
4%
11%
16%
0%
5%
10%
15%
20%
25%
30%
0
5
10
15
20
25
30
35
40
FY16A FY17A FY18A
EBITDA ($M) / Margin (%) (1)
12
points
in two years
(1) EBITDA abnormally high due to benefits of shared services / G&A costs with Acxiom.
7
points
in two years
©2018 Acxiom Corporation
14
High-Growth Revenue Model
$73
$114
$172
~80%
of total
$33
$40
$48
~20%
of total
FY16A FY17A FY18A FY19E
Marketplace & other
Subscription
Annual Revenue ($M)
$220
$154
$105
25% to 30%
YoY growth
275
410
570
FY16A FY17A FY18A
Direct Customer Count
1.Subscription includes LiveRamp onboarding and apps, Arbor & Circ acquisitions and international
connectivity revenue.
2.Marketplace & other includes digital data rev share, rev share from AS, 1st and 3rd party GMS rev share.
March fiscal year end
Subscription
Marketplace & other
©2018 Acxiom Corporation
15
Revenue Metrics
FY16A FY17A FY18A FY19E
Revenue ($M) $106 $154 $220 NA
Revenue Growth % na 46% 43%
25-30% /
37%+ Ex. FB
Revenue Run Rate ($M) $130 $180 $240 NA
% of Total Revenue
Subscription 69% 74% 78% ~80%
Marketplace 31% 26% 22% ~20%
Total 100% 100% 100% 100%
International % of Total
Revenue
8% 8% 10% NA
LiveRamp P&L
©2018 Acxiom Corporation
16
Q117 Q217 Q317 Q417 FY17 Q118 Q218 Q318 Q418 FY18
REVENUE
LiveRamp subscription $23 $26 $30 $35 $114 $37 $42 $46 $47 $172
LiveRamp marketplace 11 8 11 10 40 10 12 14 13 48
LiveRamp revenue $33 $35 $41 $46 $154 $47 $54 $59 $60 $220
YoY % change 59% 54% 37% 40% 46% 41% 56% 43% 32% 43%
LiveRamp subscription $23 $26 $30 $35 $114 $37 $42 $46 $47 $172
LiveRamp marketplace 4 5 7 6 23 5 7 9 9 28
LiveRamp ex. FB $27 $31 $37 $41 $136 $42 $49 $54 $56 $200
YoY change %, ex FB 47% 55% 49% 50% 50% 53% 59% 46% 36% 47%
GROSS PROFIT
LiveRamp gross profit $19 $21 $25 $29 $93 $28 $36 $41 $43 $148
LiveRamp gross margin 56% 59% 62% 64% 60% 60% 67% 69% 71% 67%
YoY bps change (320) (100) +410 +230 +90 +430 +770 +700 +740 +660
SEGMENT INCOME (LOSS)
LiveRamp segment income $1 $1 $4 $2 $8 ($0) $6 $9 $8 $23
LiveRamp segment margin 2% 4% 9% 4% 5% 0% 11% 15% 13% 10%
YoY bps change +420 +1,100 +980 +860 +850 (180) +650 +640 +910 +540
EBITDA (LOSS)
LiveRamp EBITDA $2 $4 $6 $5 $17 $3 $9 $12 $11 $36
LiveRamp EBITDA margin 7% 10% 15% 10% 11% 6% 17% 21% 19% 16.%
YoY bps change +160 +880 +880 +770 +690 (100) +670 +570 +860 +530
$M
1 Figures represent new two segment structure. Gross profit, segment income and
EBITDA include impact from FB.
Proforma, unaudited and subject to change
Appendix
©2018 Acxiom Corporation
©2018 Acxiom Corporation
18
Our Vision
A world where CONNECTIONS between
the physical and digital worlds drive
INNOVATION and improved HUMAN
EXPERIENCES
Our Mission
To harness the power of IDENTITY to:
› Connect all the world’s DATA
› To all the world’s PEOPLE
› For all the world’s APPLICATIONS
R. Jones
10 Main St Plano, TX
Rebecca Wilson
becky@homepc.com
Cell phone: 555-2323
Becky Wilson
20 Stag Dr
Chicago, IL
Becky Smith
I23 Sunrise Ave
Plano, TX
Phone 555-1212
Rebecca Smith
becky@workpc.com
IP 222.58.1.10
VP of Partnership
Becks@liveramp.com
LinkedIn:
Becky Wilson Smith
coolestone5@yahoo.com
Beckerific@gmail.com
User:
8a9n535ak9s
Cookie ID
IDFA 5039dk
Subscriber ID:
55ctuw75cs4
Cookie ID:
5699zk7fb42
Site: aboutthedata.com
Cookie IDCookie ID
Cookie ID:
9O582Lk3
Device ID:
4500d
Cookie ID
©2018 Acxiom Corporation
19
Our Omni-Channel
Identity Graph is
Table Stakes
©2018 Acxiom Corporation
20
Line of Sight to Significant Growth Opportunities
ADD NEW
CUSTOMERS
UPSELL EXISTING
CUSTOMERS
POWER NEW
USE CASES
Accelerate New Logos
B2B
Global expansion
Targeting
Measurement
Advanced Analytics
IdentityLink as Identifier
TV
People-based
Programmatic
Data Store
2nd party data sharing
Sustainable High Growth
in FY20 and Beyond
©2018 Acxiom Corporation
21
Our Opportunity is
Bigger Than Just
Marketing
Customer
Experience
Sales Risk Healthcare Government
Single View of the
CUSTOMER
Single View of the
CUSTOMER
Single View of the
CUSTOMER
Single View of the
PATIENTS
Single View of the
CITIZEN
Targeting
Analytics
Measurement
Personalization
Commerce
Services
B2B marketing
Account-based
marketing
Sales intelligence
Fraud mitigation
Identity verification
Credit scoring
Outcome driven
treatment
Prescription adherence
Improved revenue
operations
Personalized services
Citizen engagement
Thank You
©2018 Acxiom Corporation
22

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LiveRamp investor overview

  • 1. INVESTOR OVERVIEW June 2018 ©2018 Acxiom Corporation 1
  • 2. Why We Are Here ©2018 Acxiom Corporation 2 › Over the last 6 years, we’ve transformed Acxiom into a digital innovator and thought leader with two strong businesses: LiveRamp & Acxiom Marketing Solutions (AMS) › In February, we announced a process to evaluate strategic alternatives for AMS › Now is the time to get to know LiveRamp › We believe LiveRamp is a unique SaaS company with significant runway
  • 3. What Is LiveRamp Solving for the complete customer experience ©2018 Acxiom Corporation 3 Customer touchpoints increasing dramatically Relevant data is everywhere – but siloed Consumer expectations continue to increase x = The Problem xx IDENTITY Technology is exploding CONNECTIVITY DATA ACCESS ETHICAL STEWARDSHIP LiveRamp’s SaaS platform unifies the customer experience across all touchpoints LiveRamp’s SaaS platform unifies the customer experience across all the siloed touchpoints The Solution
  • 4. We Are Already Operating at Enormous Scale ©2018 Acxiom Corporation 4 Better Results More Data More Usage Better Identity Consumers Brands Agencies Data Platforms Publishers › 570+ platforms integrated › ~30 platforms in Advertising ID Consortium › 100+ platforms as customers › 850+ data partners › 45+ years of historical contact data › 100+ data providers through IdentityLink Data Store › 180+ publishers representing 1500+ properties › 18 of top 20 publishers as partners › 5 of 6 global holding companies, 4 IdentityLink- enabled. › 5 of top 10 programmatic agencies › 200+ leading US brands as customers › 18 of top 25 advertisers in in US › 2Bn+ individuals (knowledge base) › 200MM+ unique matched digital ID’s active in US
  • 6. ©2018 Acxiom Corporation 6 Data Stewardship is Core to Our DNA We lead the industry by offering: › Consumer Notice, Access, and Choice › Automated Controls for Ethical Data Use › Secure, Privacy-Compliant Matching › Extensive Privacy Assessments and Security Audits › Global Engagement with Dozens of Policy Organizations
  • 7. ©2018 Acxiom Corporation 7 Strong Business Model FY16 FY17 FY18 FY19E +25-30% $220 $154 $105 % of revenue Subscription 69% 74% 78% ~80% Marketplace 31% 26% 22% ~20% YoY % growth Subscription na 58% 50% >30% Marketplace na 22% 21% Low single digits1 Total na 46% 43% 25-30% 1 Low single digit transactional revenue growth includes year-over-year decline in Facebook related Data Store revenue. Proforma, unaudited and subject to change Revenue $M Predictable Revenue Model $220M Trailing 12-month revenue ~80% Subscription Expansion Driven Model >110% Dollar-based net retention Strong Commitment from Clients >570 Direct clients 39 $1M+ clients Demonstrated Leverage >65% Gross margin >10% Segment EBITDA less capex
  • 8. ©2018 Acxiom Corporation 8 Opportunity for Exponential Growth… $ 100k ~ 2.5x ~ 5x ~ 10x Onboarding Measurement Advanced Data Analytics Identity Link as Identifier (SoR) Targeting Measurement Advanced Analytics IdentityLink Powered Data Lakes % of Clients 75% 17% 5% 3% Sophistication
  • 9. …With Real Client Expansion Proof Points $0.6M FY17: Onboarding + Targeting Expansion $0.3MM $0.3M FY16: Onboarding $0.3MM $0.3M FY17: IdentityLink for Targeting $0.3MM $1.2M FY17: IdentityLink for Measurement $0.9MM $1.3M FY17: Measurement $0.7MM $2M FY18: Additional IdentityLink Sources & Volume $0.8MM $3M FY18: IdentityLink Powered Custom Product $1.7MM $3.5M FY18: Measurement expansion $0.5MM $4M FY18: Data Store $0.5MM ACV from $280K to $2M+ in 1.5 years Fortune 500 Technology Company ACV from $350K to $4M+ in 2 years Fortune 500 Retail Company ©2018 Acxiom Corporation 9
  • 10. In Summary ©2018 Acxiom Corporation 10 Identity and data are foundational to delivering exceptional customer experiences and data driven results Our vast network is operating at scale with multiple network effects at play We can power all the world’s applications our success in marketing is just the start Strong business model with best in class SaaS characteristics We power the connected ecosystem and the universal identity graph
  • 12. ©2018 Acxiom Corporation 12 Best in Class SaaS Characteristics PREDICTABLE RECURRING REVENUE MODEL PROVEN ABILITY TO LAND AND EXPAND STRONG COMMITMENT FROM CUSTOMERS >65% Gross Margin DEMONSTRATED LEVERAGE >10% Segment EBIDA less Capex during FY18 570 Direct clients as of March 2018 >110% Dollar-based Net Retention $220M Trailing 12 Month Revenue ~80% Subscription Revenue 39 $1M Clients as of March 2018
  • 13. ©2018 Acxiom Corporation 13 Strong Business Momentum $106 $154 $220 FY16A FY17A FY18A 44% 2-year CAGR Revenue ($M) 60% 60% 67% FY16A FY17A FY18A Gross Margin (%) $4 $17 $36 4% 11% 16% 0% 5% 10% 15% 20% 25% 30% 0 5 10 15 20 25 30 35 40 FY16A FY17A FY18A EBITDA ($M) / Margin (%) (1) 12 points in two years (1) EBITDA abnormally high due to benefits of shared services / G&A costs with Acxiom. 7 points in two years
  • 14. ©2018 Acxiom Corporation 14 High-Growth Revenue Model $73 $114 $172 ~80% of total $33 $40 $48 ~20% of total FY16A FY17A FY18A FY19E Marketplace & other Subscription Annual Revenue ($M) $220 $154 $105 25% to 30% YoY growth 275 410 570 FY16A FY17A FY18A Direct Customer Count 1.Subscription includes LiveRamp onboarding and apps, Arbor & Circ acquisitions and international connectivity revenue. 2.Marketplace & other includes digital data rev share, rev share from AS, 1st and 3rd party GMS rev share. March fiscal year end Subscription Marketplace & other
  • 15. ©2018 Acxiom Corporation 15 Revenue Metrics FY16A FY17A FY18A FY19E Revenue ($M) $106 $154 $220 NA Revenue Growth % na 46% 43% 25-30% / 37%+ Ex. FB Revenue Run Rate ($M) $130 $180 $240 NA % of Total Revenue Subscription 69% 74% 78% ~80% Marketplace 31% 26% 22% ~20% Total 100% 100% 100% 100% International % of Total Revenue 8% 8% 10% NA
  • 16. LiveRamp P&L ©2018 Acxiom Corporation 16 Q117 Q217 Q317 Q417 FY17 Q118 Q218 Q318 Q418 FY18 REVENUE LiveRamp subscription $23 $26 $30 $35 $114 $37 $42 $46 $47 $172 LiveRamp marketplace 11 8 11 10 40 10 12 14 13 48 LiveRamp revenue $33 $35 $41 $46 $154 $47 $54 $59 $60 $220 YoY % change 59% 54% 37% 40% 46% 41% 56% 43% 32% 43% LiveRamp subscription $23 $26 $30 $35 $114 $37 $42 $46 $47 $172 LiveRamp marketplace 4 5 7 6 23 5 7 9 9 28 LiveRamp ex. FB $27 $31 $37 $41 $136 $42 $49 $54 $56 $200 YoY change %, ex FB 47% 55% 49% 50% 50% 53% 59% 46% 36% 47% GROSS PROFIT LiveRamp gross profit $19 $21 $25 $29 $93 $28 $36 $41 $43 $148 LiveRamp gross margin 56% 59% 62% 64% 60% 60% 67% 69% 71% 67% YoY bps change (320) (100) +410 +230 +90 +430 +770 +700 +740 +660 SEGMENT INCOME (LOSS) LiveRamp segment income $1 $1 $4 $2 $8 ($0) $6 $9 $8 $23 LiveRamp segment margin 2% 4% 9% 4% 5% 0% 11% 15% 13% 10% YoY bps change +420 +1,100 +980 +860 +850 (180) +650 +640 +910 +540 EBITDA (LOSS) LiveRamp EBITDA $2 $4 $6 $5 $17 $3 $9 $12 $11 $36 LiveRamp EBITDA margin 7% 10% 15% 10% 11% 6% 17% 21% 19% 16.% YoY bps change +160 +880 +880 +770 +690 (100) +670 +570 +860 +530 $M 1 Figures represent new two segment structure. Gross profit, segment income and EBITDA include impact from FB. Proforma, unaudited and subject to change
  • 18. ©2018 Acxiom Corporation 18 Our Vision A world where CONNECTIONS between the physical and digital worlds drive INNOVATION and improved HUMAN EXPERIENCES Our Mission To harness the power of IDENTITY to: › Connect all the world’s DATA › To all the world’s PEOPLE › For all the world’s APPLICATIONS
  • 19. R. Jones 10 Main St Plano, TX Rebecca Wilson becky@homepc.com Cell phone: 555-2323 Becky Wilson 20 Stag Dr Chicago, IL Becky Smith I23 Sunrise Ave Plano, TX Phone 555-1212 Rebecca Smith becky@workpc.com IP 222.58.1.10 VP of Partnership Becks@liveramp.com LinkedIn: Becky Wilson Smith coolestone5@yahoo.com Beckerific@gmail.com User: 8a9n535ak9s Cookie ID IDFA 5039dk Subscriber ID: 55ctuw75cs4 Cookie ID: 5699zk7fb42 Site: aboutthedata.com Cookie IDCookie ID Cookie ID: 9O582Lk3 Device ID: 4500d Cookie ID ©2018 Acxiom Corporation 19 Our Omni-Channel Identity Graph is Table Stakes
  • 20. ©2018 Acxiom Corporation 20 Line of Sight to Significant Growth Opportunities ADD NEW CUSTOMERS UPSELL EXISTING CUSTOMERS POWER NEW USE CASES Accelerate New Logos B2B Global expansion Targeting Measurement Advanced Analytics IdentityLink as Identifier TV People-based Programmatic Data Store 2nd party data sharing Sustainable High Growth in FY20 and Beyond
  • 21. ©2018 Acxiom Corporation 21 Our Opportunity is Bigger Than Just Marketing Customer Experience Sales Risk Healthcare Government Single View of the CUSTOMER Single View of the CUSTOMER Single View of the CUSTOMER Single View of the PATIENTS Single View of the CITIZEN Targeting Analytics Measurement Personalization Commerce Services B2B marketing Account-based marketing Sales intelligence Fraud mitigation Identity verification Credit scoring Outcome driven treatment Prescription adherence Improved revenue operations Personalized services Citizen engagement
  • 22. Thank You ©2018 Acxiom Corporation 22