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Building Creative,
Collaborative Cultures @ADAMCONNOR |ADAM CONNOR | VP ORGANIZATIONAL DESIGN & TRAINING
Talent + Ideas != Success
Culture
Culture
of innovation
of creativity
of empathy
of design (thinking)
of collaboration
of learning
Organizational Culture
The shared set of beliefs that direct and influence how
members of the organization behave and interact.
Your organization already has a
culture.
“An organization’s ability to take
advantage of design talent and
creative ideas is directly proportional
to its culture’s support or hinderance
of the conditions needed for them
to flourish.”
Adam Connor
The Good Looking Gentleman Currently Speaking
“A bad system will beat a good
person every time.”
W. Edwards Demming
Engineer, Professor, Author
1. Everyone is part of the creative process.
2. Collaboration does not negate the need for
leadership and vision.
3. Before working together to solve a problem we must
work together to understand it.
4. Learning is part of the process.
5 Beliefs of Collaborative, Creative Organizations
5. The process never ends.
of
many
How do we change an
organization’s culture?
Understand the 3 systems.
Rational / Formal System
Natural / Adaptive System
Open System
Learn how to “find”
organizational culture.
http://www.graysharbortalk.com/2014/11/04/find-bigfoot-sasquatch-summit/
Beliefs
Values
Beliefs
Values
BeliefsBehaviors
Values
BeliefsBehaviors
Rituals
Values
BeliefsBehaviors
Rituals
Artifacts
Values
BeliefsBehaviors
Rituals
Artifacts
Organizational
Culture
Structure & Roles
Policies & Processes
Communication & Language
Tools & Materials
Skills & Knowledge
Physical Environment
Incentives & Metrics
Structure & Roles
Tools & Materials
Skills & Knowledge
Communication & LanguagePhysical Environment
Policies & Processes Incentives & Metrics
Structure & Roles
Tools & Materials
Skills & Knowledge
Communication & LanguagePhysical Environment
Policies & Processes Incentives & Metrics
Structure & Roles
Tools & Materials
Skills & Knowledge
Communication & LanguagePhysical Environment
Policies & Processes Incentives & Metrics
Structure & Roles
Tools & Materials
Skills & Knowledge
Communication & LanguagePhysical Environment
Policies & Processes Incentives & Metrics
Understand your influence.
http://www.smithsonianmag.com/smart-news/just-twenty-nine-dominoes-could-knock-down-the-empire-state-building-2232941/
Direct Influence
Indirect / Partial Influence
Viral Influence
No matter what your position is, you
have the ability to influence the
culture around you.
The simplest way to begin is to look for opportunities to
build trust and ask questions.
Infuse empathy.
Design Business Development
Use the design process.
http://www.carynvainio.com/
Envision
Understand
the future culture you intend to change towards.
your current organizational culture.
Dave Gray & Alex Osterwalder, http://xplaner.com/culturemap/
Culture Maps Journey Maps
Tools for Discussing Beliefs & Behaviors
Envision
Identify
Understand
the future culture you intend to change towards.
your current organizational culture.
the opportunities and challenges between the two.
Capability
Motivation
Opportunity
Behavior
COM-B Model
Susan Mitchie et al (2011)
Skills & Knowledge
Communication & Language
Tools
Capability
Motivation
Opportunity
Behavior
Tools
Physical Environment
Policies & Processes
Structure & Roles
Incentives & Metrics
Structure & Roles
COM-B Model
Susan Mitchie et al (2011)
I’m supposed to
I should
vs
Pre-
contemplation
Contemplation
Preparation
Action
Maintenance
Relapse
Upward
Spiral
States of Change
AKA: Transtheoretical
Model of Change
Envision
Identify
Understand
the future culture you intend to change towards.
your current organizational culture.
the opportunities and challenges between the two.
Select
Analyze
Generate
and implement some of those ideas.
ideas for potential changes to process, structure, roles, etc.
and critique your implementation and it’s effect.
Intentional culture change requires
persistence, adaptation, and iteration.
Talent + Ideas != Success
Talent + Ideas = Success+ Culture
“If we want to put our organizations
in positions where they can make
the most of their employees’ talent
and ideas, we must make a
conscious, focused effort to provide
a culture that supports those beliefs
and behaviors.”
Adam Connor
That Same Handsome Gent Again
ThankYou!Adam Connor
VP Organizational Design & Training
@adamconnor
aconnor@madpow.com
madpow.com
Boston, MA & Portsmouth, NH
Discussing Design: Improving Communication
And Collaboration Through Critique

Available from O’Reilly Publishing and on Amazon
Slides available at: slideshare.com/adamconnor

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Building Creative, Collaborative Cultures