The document advertises an advertising summit hosted by Ad2 for students. It provides information about Ad2, including that it is a publicly traded company serving 3-4 million small business customers through 5,000 bank partners. It also lists Ad2's acquisitions and experience with major brands. The document outlines different types of digital marketing including paid, earned, owned and word-of-mouth media. It provides examples of jobs in each area and shares statistics on their effectiveness.

1. Ad2 Student Advertising Summit

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@adamdince
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Contributor to:

3. Experience across best-in-class brands

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Publicly traded company
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3-4 million small business
customers
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5,000 banks and financial
institution partners
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14 million lifetime customers
and 7-8 million active
customers in our direct to
consumer segment
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Since 2004, we’ve made 14
strategic large acquisitions
and counting

5. http://bit.ly/1gJr7dY

6. Paid Media
Paid (advertising)
Earned Media
/Inbound
Marketing
Non-Paid (Not advertising)
Online WOM
Marketing
Owned Media
Web Properties

7. Job Examples:
Web Designers
Web Developers
Copywriters
Graphic Designers

8. Job Examples:
PPC Specialist
Paid Media Manager
Digital Media Planner
Media Buyer

9. Job Examples:
SEO
Community Manager
Growth Hacker - Eww
Content Strategist

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All with $0 ad
spend!

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13. Source: Google Trends, 1/2014

14. Source: HubSpot, 2013

15. Image Source: searchengineland.com
Image Source: newfangled.com
Image Source: smallbiztrends.com

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