I recently had the pleasure of launching my second book, The LinkedIn Playbook – a definitive guidebook that offers a step-by-step process in creating leads, clients and sales on the LinkedIn platform. One of the main reasons I wrote the book was to create a more affordable package to help people to succeed on LinkedIn as an alternative to my role as a social media strategist. In this article, I want to share a few insights that I get into in detail in the book so that you have a better understanding of how LinkedIn works, and how harnessing its potential can lead to great things for your business.

1. The LinkedIn Playbook:
Engage, Connect, Convert
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3. Who is Adam Houlahan?
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4. Adam is a leading world
expert when it comes to
helping business owners and
entrepreneurs
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5. Adam and his team have helped
over 3,200 people and he shares
some of his top secrets in his
bestselling books, Social Media
Secret Sauce
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6. Adam and the team at Web
Traffic That Works also have
a lifetime partnership with
Buy1Give1
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7. Web Traffic That Works are
closing in on an amazing
400,000 impacts
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8. The top 5 takeaways
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9. #1. Writing a book is a great
way of improving your
credibility in your industry
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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10. #2. Credibility generates
leads, which ultimately lead
to profit
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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11. #3. It’s important to let
potential clients on LinkedIn
know you exist by using the right
keywords in the right places on
your profile
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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12. #4. You need to make sure that
your profile offers the right info
and is professional to make
potential clients viewing your
page want to engage with you
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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13. #5. The ultimate aim of LinkedIn
is not to sell a product or service,
but to get potential clients on a
Skype or phone call, or to get
them to a live event or webinar
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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14. TOP 3 QUOTES
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15. “By reading The LinkedIn Playbook you get
the blow by blow methodology right down
to how you optimise a profile, how you
write scripts and how you interact on
LinkedIn. It really just gives you everything
you need to create a campaign where you
can convert to high-quality leads.”
TOP 3 QUOTES FROM THIS INTERVIEW
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16. “If your profile’s written like a resume or
just written all about you and what you
do then when people read it they’re not
even going to get to the end of it. They’re
just going to disengage and disappear.”
TOP 3 QUOTES FROM THIS INTERVIEW
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17. “The only thing you’re selling on
LinkedIn is the opportunity to have
a real conversation.”
TOP 3 QUOTES FROM THIS INTERVIEW
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18. TOP 3 ACTION ITEMS
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19. #1. Brainstorm different ways that you
can improve your credibility in the
industry. If you haven’t already,
consider whether you have the time
and/or resources to write a book on
your specialist subject.
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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20. #2. Begin building a list of products
(these could be gifts, books or virtual
content) that would be of genuine
value to potential clients to help build
relationships with them on LinkedIn
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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21. #3. Start thinking about an event that
you could run for potential clients you
meet on LinkedIn. The event should
include free info for the clients and a
subtle pitch about your business.
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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