3. BIG and creative idea & Single minded proposition
Travel around Zlín and it surroundings in ECO-friendly way - save time,
save money and most importantly, save the environment!
Wednesday, May 9, 2012
5. Have you seen him recently?
- the story about Jura and line 4
- divided into 2 period
Wednesday, May 9, 2012
6. 1. period
1. 20 short amateur clips are going to be shot by different users at
different places of Zlin city
2. going to be uploaded on youtube
3. spread links via popular local facebook fan pages (zlin.cz, Golden
Apple Mall, theater, HC Zlín....)
Wednesday, May 9, 2012
7. 2. period
• fake interview with Jura about his reason for running
• taken as a student project
• at the end of interview link for site will appear
Wednesday, May 9, 2012
10. Interactive boards
- promoted by: “the handles in
trams”, at the interactive boards
site, PR articles in local media, in
public transport media,
Wednesday, May 9, 2012
12. Smartphone
application
- promoted through the PR articles in local media,
but also through the runner
Wednesday, May 9, 2012
13. The Game
- In order to turn the youth to our side, the ECO side, we need to
somehow attract them, while connecting them.
- Target audience: Primary: Youth 15 - 26
Secondary: Men younger then 40
- One round same for all the trolleys + geocaching with games - at the
place games will take 3-5 min.
- Publishing winning and new score on social networks (facebook,
twitter...)
Wednesday, May 9, 2012
16. Event
Team of hostesses operating on most crowded bus stops – first of all stops occupied by
students - members of TA – close to schools
The hostesses offer several smartphones with our applicaton to play directly at the bus stop.
This event is related with the idea of our gaming application – are you bored in public transport?
Just enjoy the game! (Join us and play our game...)
Wednesday, May 9, 2012
17. How to measure our campaign
- Number of applications downloaded
- Number of gaming application players
- Number of transport application users
- Number of views (viral video)
- Number of FB site members
- Number of public transport website visitors
- Amount of sales
- Monitoring of media intervention
- Number of participants
- Monitoring of usersʼ opinion and activity about viral video on FB fan pages
Wednesday, May 9, 2012
