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Be a Great
Product
Leader
Adam Nash, VP of Product & Growth,
@Dropbox, @adamnash
“There’s a thin line
between being a hero
and being a memory.”
World Class Product
• This all started with a conversation I had with Reid
Hoffman in 2007.
• Most people start or join ne...
Prioritization: Three Buckets
• Metrics Movers

These pay the bills. In the end, software that doesn’t
justify itself will...
It’s About the Whole Product
• Can’t we find features that have all three? No.
• Metrics movers are rarely requested or de...
Find the Heat
• There are two ways to boost engagement: lower friction
or increasing desire.
• Software teams love to focu...
Don’t Be Afraid to Talk
About Emotion
• Heat is a placeholder term for emotions that drive action,
both positive and negat...
Simple is Hard
• It’s true in design, metrics, prioritization, and strategy.
• We all fear the fate of Microsoft Office.
•...
Einstein’s Razor
• Make things as simple as possible, but not simpler.
Dropbox
Spaces
• Dropbox Spaces is the
evolution of the shared
folder, an experience
that brings the “smart
workspace” to ...
Dropbox
Spaces
• Dropbox users value
the simplicity of the
service
Dropbox
Spaces
• Spaces allows
Dropbox to bring new
features to the
foreground, revealed
elegantly when users
add metadata...
• Software teams tend to focus
extensively on their users.
• They spend increasingly little time
on people who don’t use t...
• You have more non-users than
users.
• Your brand is often determined by
the way your product touches
non-users.
Growth C...
• Common Product Questions:
• Should we build this?
• When should we build this?
• How should should we build this?
Solve ...
• Thinking backwards from the
future helps.
• Visualize success in five years. If
you have the feature at that point,
you ...
Know Your Superpower
• Software is a team sport.
• Each function brings something critical & deserves respect.
• Every fun...
Final Thoughts
We can be our own
harshest critics.
Products are never
done.
Behavior matters. 

Values matter.
We are alwa...
Be a Great
Product Leader
“Fate rarely calls upon us
at a moment
of our choosing.”
World Class Product • This
World Class Product • This
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World Class Product
• This all started with a conversation I had with Reid
Hoffman in 2007.
• Most people start or join new companies because they
think “we can do better this time.” They come to build a
company.
• These are the top lessons I’ve personally gained over the
past two decades about product management for
modern consumer software.

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World Class Product • This all started with a conversation I had with Reid Hoffman in 2007. • Most people start or join new companies because they think “we can do better this time.” They come to build a company. • These are the top lessons I’ve personally gained over the past two decades about product management for modern consumer software.

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