Matthew Kwan, Principal Consultant of Adams talks about Social Media Trend in Hong Kong and China and how an integrated marketing approach can be done for corporates.

1. Social Media Trend & Integrated Marketing Matthew Kwan Principal Consultant Adams Company Limited June 2011 Copyright © 2011. Adams Company Limited. All rights reserved. 1 Picture source from: http://my.spill.com

2. Copyright © 2011. Adams Company Limited. All rights reserved. 2 About AdamsA marketing consulting company e-Marketing is one of our greatest strengths as we have extensive partner network providing most comprehensive services covering most e-Marketing channels available. Search Engine Marketing Search Engine Optimization e-Mails Display Banner Ad. Social Media

3. Social Media MarketingDesign, Create, Manage, Excel Viral Effects Social Network Copyright © 2011. Adams Company Limited. All rights reserved. 3 Social Media Networks is a great channel for reaching very mass market and even business users!

4. Copyright © Matthew Kwan 2010. 4 Viral Marketing…Six Degrees of Separation Do you believe you can reach the World?! Source: http://en.wikipedia.org/wiki/Six_degrees_of_separation

5. Copyright © 2011. Adams Company Limited. All rights reserved. 5 Just too many social media to use!! Picture source from agentgenius.com & www.blogperfume.com/new-27-circular-social-media-icons-in-3-sizes *All names & brands are property of their respective owners

6. Social Media are leading the wavein Hong Kong & China Yahoo! Facebook Google.com.hk YouTube Google.com Baidu.com Discuss.com.hk Windows Live.com Next Media.com Uwants.com 6 Copyright © 2011. Adams Company Limited. All rights reserved. Baidu.com QQ.com Sina.com.cn Taobao.com Google.com.hk 163.com Google.com Sohu.com Youku.com Soso.com Alexa Ranking as of 2011.05.06 *All names & brands are property of their respective owners

7. Social Media Networks in China… Social Applications Networks *All names & brands are property of their respective owners 7 Copyright © 2011. Adams Company Limited. All rights reserved.

8. Copyright © 2011. Adams Company Limited. All rights reserved. 8 1st Social Network in the World listed on NYSE on May 4 with highest US$21.93. Raised US$743.4 million

9. Copyright © Matthew Kwan 2010. 9

10. You won’t be successful if you don’t have followers!

11. Copyright © 2010 Adams Company Limited. All rights reserved. 11 Dell generated US$6.5M* through Twitter since launch by end of 2009 Source: http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b7/Social-commerce.html

12. Copyright © 2010 Adams Company Limited. All rights reserved. 12 “At the end of day, it's not about how much revenue we're making through social media, it's primarily about listeningand understandingwhat our customers need.“ Kerry Bridge, head of social media comms. EMEA, Dell Source: http://www.mad.co.uk/Main/Home/Articlex/cc7d06a49c5143dc977acd9f388cb9b7/Social-commerce.html

13. Interactions! Are you really ready?

14. Copyright © Matthew Kwan 2010. 14 3Million Hits in a few days!

15. Copyright © 2011. Adams Company Limited. All rights reserved. 15 Are you thinking Virally?

16. Summary & Call-to-Actions It is never too late to start your social media marketing. START NOW on your mobile! Advertisingon social media is also a strategy! You really have to talk (interactions) to get friends! Always think VIRALLYin order to reach the World! Copyright © 2011. Adams Company Limited. All rights reserved. 16

17. Copyright © 2011. Adams Company Limited. All rights reserved. 17 Thank You!Enquiries+852 2723 9977 admin@adamshk.comFor more details, please visitwww.adamshk.comfacebook.com/adams.newswww.twitter.com/adams_hkwww.youtube.com/adamshongkongblog.adamhk.com