From Innovation to Wealth Creation - Getting Closer to Customers Faster
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My opening presentation at the AIMIA Innovation and R&D Conference May 2010 Melbourne, Australia. http://www.aimiainnovation.com
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From Innovation to Wealth Creation - Getting Closer to Customers Faster
- 1. From Innovation to Wealth Creation – Getting Closer to Customers Faster Walter Adamson CEO, NewleaseG2M
- 3. Low Down and Dirty
- 4. The Low Down : business innovation must satisfy the fundamental criteria of wealth creation Out reach to Customers and Knowled ge of Competitors and Markets Innovation Commercialisation (DILIGENT) Invention
- 6. And the Dirty IDA FCS SBP ADC TRP PMR MVP CPA
- 11. Getting down to Social Business
- 12. Social Business Word of Mouth http://customerinsightblog.wordpress.com/2008/10/14/my-starbucks-idea-what-starbucks-customers-really-want/
- 14. Social Business Social Media as Customer-Driven Innovation
- 16. Social Business Overcome the Myths
- 19. HOW TO Organise a Plan Find the People Manage your Time Action