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ATNAC 2003 Dinner Talk by Walter John Adamson of Digital Investor Pty Ltd
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Core concepts for content originators and providers. 1. What's all the fuss about? 2. Why is it confusing? 3. Core concepts. 4. Local direct interaction. 5. Keep it simple stupid !!
Mobile i-mode Forum
Mobile i-mode Forum
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Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Social Media Revolution - Creating Your Personal Online Profile
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New Entertainment and Information for your Mobile Phone - A presentation to a Digital Harbour Forum May 2006
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How to use Slideshare as a social media tool to increase the quality of your network and the effectiveness of finding useful material.
Slideshare as a Social Media Tool
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Objectives: To allow Internal Auditors to: communicate effectively with those managing the use of social media when they are conducting an audit; to understand the inherent release of control of information posted in social media; to understand the tools and systems which might be in use to distribute and monitor social media activity; to understand what governance and control means regarding social media when its utility is heavily linked to not being ‘in control’.
Social Media Governance - Beyond the Risks
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The corporate challenge of successfully implementing strategy is an enduring one. It is often said, and especially among the “name” consulting houses, that there is no such thing as bad strategy only bad implementation. Market-Benefits Roadmapping represents a powerful technique for supporting management discussions and communicating the corporate plan. Most importantly, it supports a “one page” view of the status of benefits to be delivered by the corporate strategy to the customers of the enterprise. The MB-Mapping process describes a system which cascades down from market, through corporate or government objectives, into projects and benefits which have a good chance of being delivered (based upon the capability analysis and the critical focus areas). In short, it integrates objectives and strategy with project selection and the delivery of success (benefits). The system thus drives project deployment from planning to execution and delivery of benefits, all based on what matters most to the market and business. As a result, the projects and their benefits will be consistent with competitive positioning, and consistent with the goals and the vision of the organisation. The focus on achieving the benefits must be maintained by regular updating and review of the MB-Map®, which is fortunately a relatively simple task within this newly established matrix structure and methodology.
Strategy-Benefits Roadmapping for Tracing Project Business Benefits
Strategy-Benefits Roadmapping for Tracing Project Business Benefits
Walter Adamson
Cloud computing is often looked upon as simply infrastructure technology on demand. But its transformational power to business lies in the digital decoupling it creates. Digital decoupling has transformed industries in the past, and will do moreso in the future. #digital #transformation #cloud
How Digital Decoupling Frees Innovation and Wealth Creation - the true meanin...
How Digital Decoupling Frees Innovation and Wealth Creation - the true meanin...
Walter Adamson
These examples complement the blog post 3 WAYS COMPLIANCE MONITORING DIFFERS FROM MARKETING SOCIAL MEDIA MONITORING Tuesday, June 25, 2013 . posted by Walter Adamson at http://www.kinshipdigital.com/_blog/Blog/post/how-compliance-monitoring-is-different-to-marketing-social-media-monitoring/ Since Australia Security Exchange (ASX) Guidance Note 8 on compliance monitoring for social media came into effect it has been a hot topic among lawyers, Company Secretaries and social media monitoring companies. Most recently Kevin Lewis of the ASX accused social media monitoring companies of "over-complicating new monitoring guidelines in order to win business from companies unsure of their new responsibilities". So what is the confusion about and how does social media monitoring for compliance differ to social media monitoring for marketing?
Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...
Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...
Walter Adamson
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Core concepts for content originators and providers. 1. What's all the fuss about? 2. Why is it confusing? 3. Core concepts. 4. Local direct interaction. 5. Keep it simple stupid !!
Mobile i-mode Forum
Mobile i-mode Forum
Walter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Social Media Revolution - Creating Your Personal Online Profile
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Walter Adamson
New Entertainment and Information for your Mobile Phone - A presentation to a Digital Harbour Forum May 2006
Mobile TV Winners
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Walter Adamson
How to use Slideshare as a social media tool to increase the quality of your network and the effectiveness of finding useful material.
Slideshare as a Social Media Tool
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Walter Adamson
Objectives: To allow Internal Auditors to: communicate effectively with those managing the use of social media when they are conducting an audit; to understand the inherent release of control of information posted in social media; to understand the tools and systems which might be in use to distribute and monitor social media activity; to understand what governance and control means regarding social media when its utility is heavily linked to not being ‘in control’.
Social Media Governance - Beyond the Risks
Social Media Governance - Beyond the Risks
Walter Adamson
The corporate challenge of successfully implementing strategy is an enduring one. It is often said, and especially among the “name” consulting houses, that there is no such thing as bad strategy only bad implementation. Market-Benefits Roadmapping represents a powerful technique for supporting management discussions and communicating the corporate plan. Most importantly, it supports a “one page” view of the status of benefits to be delivered by the corporate strategy to the customers of the enterprise. The MB-Mapping process describes a system which cascades down from market, through corporate or government objectives, into projects and benefits which have a good chance of being delivered (based upon the capability analysis and the critical focus areas). In short, it integrates objectives and strategy with project selection and the delivery of success (benefits). The system thus drives project deployment from planning to execution and delivery of benefits, all based on what matters most to the market and business. As a result, the projects and their benefits will be consistent with competitive positioning, and consistent with the goals and the vision of the organisation. The focus on achieving the benefits must be maintained by regular updating and review of the MB-Map®, which is fortunately a relatively simple task within this newly established matrix structure and methodology.
Strategy-Benefits Roadmapping for Tracing Project Business Benefits
Strategy-Benefits Roadmapping for Tracing Project Business Benefits
Walter Adamson
Cloud computing is often looked upon as simply infrastructure technology on demand. But its transformational power to business lies in the digital decoupling it creates. Digital decoupling has transformed industries in the past, and will do moreso in the future. #digital #transformation #cloud
How Digital Decoupling Frees Innovation and Wealth Creation - the true meanin...
How Digital Decoupling Frees Innovation and Wealth Creation - the true meanin...
Walter Adamson
These examples complement the blog post 3 WAYS COMPLIANCE MONITORING DIFFERS FROM MARKETING SOCIAL MEDIA MONITORING Tuesday, June 25, 2013 . posted by Walter Adamson at http://www.kinshipdigital.com/_blog/Blog/post/how-compliance-monitoring-is-different-to-marketing-social-media-monitoring/ Since Australia Security Exchange (ASX) Guidance Note 8 on compliance monitoring for social media came into effect it has been a hot topic among lawyers, Company Secretaries and social media monitoring companies. Most recently Kevin Lewis of the ASX accused social media monitoring companies of "over-complicating new monitoring guidelines in order to win business from companies unsure of their new responsibilities". So what is the confusion about and how does social media monitoring for compliance differ to social media monitoring for marketing?
Kinship Digital ASX GN8 Compliance Monitoring Social Media Examples Crown New...
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Walter Adamson
My opening presentation at the AIMIA Innovation and R&D Conference May 2010 Melbourne, Australia. http://www.aimiainnovation.com
From Innovation to Wealth Creation - Getting Closer to Customers Faster
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Why and how to conduct a Social Media Assessment using the Four Quadrant Methodology.
Social Media Assessment - How to Get Started
Social Media Assessment - How to Get Started
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Outsourcing has had its problems, but ultimately has proven a useful step up the capability ladder for organisations moving to embrace this decade’s most competitive form of business model – the networked virtual organisation. Why should you be interested? Because your competitors are moving to simultaneously improve productivity, profitability and customer satisfaction - all through this one approach of deploying out-tasking. Why bother reading this paper? Consider this, global surveys find as many as 25% of firms have experienced major outsourcing failures. Complete outsourcing initiatives in the government sector, globally, have been wound back in-house.
The Business Model of Outtasking
The Business Model of Outtasking
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All strategic outsourcing models call for the identification of core processes. With more recent outsourcing models the need for a clear strategic approach assumes even more importance than in the past, yet the principles have not changed.
Strategic Sourcing, Identifying Core Processes
Strategic Sourcing, Identifying Core Processes
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Full annotated slides and notes for Engaging with the Market to Leverage your Buying Power.
Engaging with the Market to Leverage your Buying Power - Full Notes
Engaging with the Market to Leverage your Buying Power - Full Notes
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This presentation discusses, for a consultant, Where Do I Fit and What Responsibility Do I Take? Topics covered are: 1. Managing Yourself (This is what I am good at – my strengths, This is how I work, These are my values, This is where I belong, This is how and when I say NO) 2. Taking Relationship Responsibility 3. To manage oneself requires taking relationship responsibility 4. Effective Performance – delivering as a Consultant 5. The Trusted Advisor.
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Most IT sourcing decisions are still functionally-focused. Even worse still, they are often the domain of the IT department to decide, according to their concern for their individual performance measures and technology biases at the time. In order to grow up, IT sourcing innovators must break this tactical decision-making process and encompass the extended enterprise. This paper reviews the lessons for success and how to get there.
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This presentation covers the following 5 core issues: 1. Strategic Sourcing – what does it mean? 2. What factors influence the decision-making process? 3. Assessing different models for streamlining buying and effectively structuring procurement 4. Effectively managing risk while delivering business value and constructing back-to-back deals 5. Expanding the sourcing options to include offshore in-house.
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An overview of the eight-step DILIGENT commercialization methodology - a phased approach for success. Note: commercialization is spelt the British way within the slides.
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CIO Business Innovation Series. Paul DiModica, author of the book “Sell Technology: Technology Sales Is a Premeditated Sport”, talks about technology salesmen: Q: What are the top mistakes people make when selling technology? Well, first of all, most of them come to sell instead of listen. They're not prepared, and they tend to shoot from the hip. Secondly, they don't know what they're selling. Q: They don't understand their product? No, it's deeper than that. They don't understand the value of what they're selling and, consequently, can't explain its value. And thirdly, they sell technology instead of a solution. If your IT leadership team is having the same problems, then you are not alone. Learn how to solve the problem.
How To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOs
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The first secret of effectiveness is to understand the people with whom one works and on whom one depends and to make use of their strengths, their ways of working, their values. I help emerging technology companies fully recognize their own value and help them substantially create more value and most importantly capture more value for their shareholders.
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Venture Development - My Value Proposition
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IT Governance - Core Concepts for Business Managers
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The Service Profit Chain Customer Lifecycle Profitably Serving Customers Followed by: Part One – Linking the Customer Lifecycle and Business Logic Part Two – Developing the Customer Value Package Part Three – Developing Service Products to fill the Value Package Part Four – Understanding Service Pricing Strategies Part Five – Improving Margins through the Service Value Chain
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Service Product Profit Model - FULL
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Copy of the slides presented by Matt Robison to the SFWelly Salesforce user group community on May 2 2024. The audience was truly international with attendees from at least 4 different countries joining online. Matt is an expert in data cloud and this was a brilliant session.
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🐬 The future of MySQL is Postgres 🐘
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As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
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My opening presentation at the AIMIA Innovation and R&D Conference May 2010 Melbourne, Australia. http://www.aimiainnovation.com
From Innovation to Wealth Creation - Getting Closer to Customers Faster
From Innovation to Wealth Creation - Getting Closer to Customers Faster
Walter Adamson
Why and how to conduct a Social Media Assessment using the Four Quadrant Methodology.
Social Media Assessment - How to Get Started
Social Media Assessment - How to Get Started
Walter Adamson
Outsourcing has had its problems, but ultimately has proven a useful step up the capability ladder for organisations moving to embrace this decade’s most competitive form of business model – the networked virtual organisation. Why should you be interested? Because your competitors are moving to simultaneously improve productivity, profitability and customer satisfaction - all through this one approach of deploying out-tasking. Why bother reading this paper? Consider this, global surveys find as many as 25% of firms have experienced major outsourcing failures. Complete outsourcing initiatives in the government sector, globally, have been wound back in-house.
The Business Model of Outtasking
The Business Model of Outtasking
Walter Adamson
All strategic outsourcing models call for the identification of core processes. With more recent outsourcing models the need for a clear strategic approach assumes even more importance than in the past, yet the principles have not changed.
Strategic Sourcing, Identifying Core Processes
Strategic Sourcing, Identifying Core Processes
Walter Adamson
Full annotated slides and notes for Engaging with the Market to Leverage your Buying Power.
Engaging with the Market to Leverage your Buying Power - Full Notes
Engaging with the Market to Leverage your Buying Power - Full Notes
Walter Adamson
This presentation discusses, for a consultant, Where Do I Fit and What Responsibility Do I Take? Topics covered are: 1. Managing Yourself (This is what I am good at – my strengths, This is how I work, These are my values, This is where I belong, This is how and when I say NO) 2. Taking Relationship Responsibility 3. To manage oneself requires taking relationship responsibility 4. Effective Performance – delivering as a Consultant 5. The Trusted Advisor.
Consulting Performance - The Consultant's Core
Consulting Performance - The Consultant's Core
Walter Adamson
Session A: How to get IT to think in business terms. Session B: How to get business to grapple with and understand what their decisions mean for IT.
Aliging IT with Business Goals, an Interactive Working Session
Aliging IT with Business Goals, an Interactive Working Session
Walter Adamson
Most IT sourcing decisions are still functionally-focused. Even worse still, they are often the domain of the IT department to decide, according to their concern for their individual performance measures and technology biases at the time. In order to grow up, IT sourcing innovators must break this tactical decision-making process and encompass the extended enterprise. This paper reviews the lessons for success and how to get there.
When Will Outsourcing Grow Up?
When Will Outsourcing Grow Up?
Walter Adamson
This presentation covers the following 5 core issues: 1. Strategic Sourcing – what does it mean? 2. What factors influence the decision-making process? 3. Assessing different models for streamlining buying and effectively structuring procurement 4. Effectively managing risk while delivering business value and constructing back-to-back deals 5. Expanding the sourcing options to include offshore in-house.
IT Outsourcing: Engaging with the Market to Leverage your Buying Power
IT Outsourcing: Engaging with the Market to Leverage your Buying Power
Walter Adamson
Five Essential Steps. There are five stages necessary to achieve success in business planning: 1. ABCD Planning, 2. Mission, Objectives, Strategy & Action, 3. The Balance of Loose and Tight, 4. Monitoring Key Projects, 5. Organisational Alignment. Subtitle: Enhancing alignment and value for IT investments.
Business Planning for Success - 5 Essential Steps
Business Planning for Success - 5 Essential Steps
Walter Adamson
An overview of the eight-step DILIGENT commercialization methodology - a phased approach for success. Note: commercialization is spelt the British way within the slides.
The DILIGENT Commercialization Methodology - Overview
The DILIGENT Commercialization Methodology - Overview
Walter Adamson
CIO Business Innovation Series. Paul DiModica, author of the book “Sell Technology: Technology Sales Is a Premeditated Sport”, talks about technology salesmen: Q: What are the top mistakes people make when selling technology? Well, first of all, most of them come to sell instead of listen. They're not prepared, and they tend to shoot from the hip. Secondly, they don't know what they're selling. Q: They don't understand their product? No, it's deeper than that. They don't understand the value of what they're selling and, consequently, can't explain its value. And thirdly, they sell technology instead of a solution. If your IT leadership team is having the same problems, then you are not alone. Learn how to solve the problem.
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How To Develop Value Propositions, for CIOs
Walter Adamson
The first secret of effectiveness is to understand the people with whom one works and on whom one depends and to make use of their strengths, their ways of working, their values. I help emerging technology companies fully recognize their own value and help them substantially create more value and most importantly capture more value for their shareholders.
Venture Development - My Value Proposition
Venture Development - My Value Proposition
Walter Adamson
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Strategic Planning for Successful International Expansion
Strategic Planning for Successful International Expansion
Walter Adamson
Getting to Alignment: and staying there. The CIO’s Leadership Role in Better Business Performance through IT Alignment.
Business-IT Alignment
Business-IT Alignment
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Core Concepts for Business Managers - A Better Way to Run Your Business. How to make IT governance add value not cost.
IT Governance - Core Concepts for Business Managers
IT Governance - Core Concepts for Business Managers
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Mobile Customer Information - Concepts, Examples, Strategy. A presentation to the OPTIC group of transport operators in Melbourne, Australia.
Mobile Customer Information
Mobile Customer Information
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The Service Profit Chain Customer Lifecycle Profitably Serving Customers Followed by: Part One – Linking the Customer Lifecycle and Business Logic Part Two – Developing the Customer Value Package Part Three – Developing Service Products to fill the Value Package Part Four – Understanding Service Pricing Strategies Part Five – Improving Margins through the Service Value Chain
Service Product Profit Model - FULL
Service Product Profit Model - FULL
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From Innovation to Wealth Creation - Getting Closer to Customers Faster
From Innovation to Wealth Creation - Getting Closer to Customers Faster
Social Media Assessment - How to Get Started
Social Media Assessment - How to Get Started
The Business Model of Outtasking
The Business Model of Outtasking
Strategic Sourcing, Identifying Core Processes
Strategic Sourcing, Identifying Core Processes
Engaging with the Market to Leverage your Buying Power - Full Notes
Engaging with the Market to Leverage your Buying Power - Full Notes
Consulting Performance - The Consultant's Core
Consulting Performance - The Consultant's Core
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Aliging IT with Business Goals, an Interactive Working Session
When Will Outsourcing Grow Up?
When Will Outsourcing Grow Up?
IT Outsourcing: Engaging with the Market to Leverage your Buying Power
IT Outsourcing: Engaging with the Market to Leverage your Buying Power
Business Planning for Success - 5 Essential Steps
Business Planning for Success - 5 Essential Steps
The DILIGENT Commercialization Methodology - Overview
The DILIGENT Commercialization Methodology - Overview
How To Develop Value Propositions, for CIOs
How To Develop Value Propositions, for CIOs
Venture Development - My Value Proposition
Venture Development - My Value Proposition
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Strategic Planning for Successful International Expansion
Business-IT Alignment
Business-IT Alignment
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IT Governance - Core Concepts for Business Managers
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Mobile Customer Information
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Service Product Profit Model - FULL
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Copy of the slides presented by Matt Robison to the SFWelly Salesforce user group community on May 2 2024. The audience was truly international with attendees from at least 4 different countries joining online. Matt is an expert in data cloud and this was a brilliant session.
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
Cisco CCNA
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
Breathing New Life into MySQL Apps With Advanced Postgres Capabilities
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
RTylerCroy
As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
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Read about the journey the Adobe Experience Manager team has gone through in order to become and scale API-first throughout the organisation.
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
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Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
apidays
Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.
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Exploring the Future Potential of AI-Enabled Smartphone Processors
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Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
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Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
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Microsoft's Threat Matrix for Kubernetes helps organizations understand the attack surface a Kubernetes deployment introduces to their environments. This ensures that adequate detections and mitigations are in place. By covering over 40 different attacker techniques, defenders can learn about Kubernetes-specific mitigations and controls to deploy to their environments. In this session, we will explore the MS-TA9013 Host Path Mount technique, which is commonly used by attackers to perform privilege escalation in a Kubernetes cluster. Attendees will learn how attackers and defenders can: * Escape the container's host volume mount to gain persistence on an underlying node * Move laterally from the underlying node into the customer's cloud environment * Analyze Kubernetes audit logs to detect pods deployed with a hostPath mount * Deploy an admission controller that prevents new pods from using a hostPath mount
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Digital Global Overview Report 2024 Slides presentation for Event presented in 2024 after compilation of data around last year.
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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
wesley chun
What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
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04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
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